NETGEAR and Panasonic Enter Interoperability Partnership for SMPTE ST 2110 Testing and Compatibility
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Insights
NETGEAR's partnership with Panasonic Connect signifies a strategic move into the realm of live production for the broadcast and Pro AV industries. The integration of the M4350 series switches with the KAIROS IT/IP Platform is indicative of the growing trend towards IP-based workflows in media production. This shift allows for increased flexibility, scalability and potentially reduces costs associated with traditional baseband production setups.
The importance of this interoperability lies in the adoption of the SMPTE ST 2110 standard, which is a suite of standards specifying the carriage, synchronization and description of separate elementary essence streams over professional IP networks in real-time for live production, playout and other professional media applications. The ST 2110 standard is crucial for the industry as it supports a transition from SDI-based infrastructure to an IP-based workflow, which is more agile and future-proof.
This partnership could potentially lead to increased sales for NETGEAR's M4350 series switches, as the Pro AV and broadcast markets continue to expand and modernize their infrastructures. It's also a sign of NETGEAR's commitment to simplifying the complex transition from legacy systems to IP, which could position them as a leader in this niche market.
The announcement of NETGEAR's partnership with Panasonic Connect can have implications for NETGEAR's stock (NASDAQ: NTGR). The company's focus on developing AV-over-IP solutions positions NETGEAR to capitalize on the growing demand for network products that support live production and broadcasting. Investors may view this partnership as a positive indicator of NETGEAR's innovation and potential market share growth within the industry.
Furthermore, by providing a user-friendly interface and eliminating the complexity of traditional network switch configurations, NETGEAR could attract a wider range of customers, including those with less technical expertise. This ease of use could be a differentiating factor in customer acquisition and retention, potentially impacting NETGEAR's revenue and profitability in the long term.
However, it is crucial to monitor the adoption rate of the M4350 series switches in the market, as well as the overall acceptance of the SMPTE ST 2110 standard. The partnership's success will hinge on these factors and the ability of NETGEAR and Panasonic to effectively market and support their interoperable solutions.
NETGEAR's strategic partnership with Panasonic Connect could have a material impact on its financial performance. The collaboration centers around the M4350 series switches, which are designed to cater to the specific needs of the broadcast and Pro AV industries—sectors that are experiencing a digital transformation with a growing appetite for advanced network solutions.
By aligning with Panasonic's KAIROS platform, NETGEAR is not only expanding its product reach but also enhancing its competitive edge in a niche market. This move may lead to an increase in capital expenditures in the short term to support research and development, as well as marketing efforts. However, if the partnership leads to a significant market penetration, it could result in a positive impact on NETGEAR's revenue streams and profit margins.
Investors should consider the potential for increased market share against the costs and risks associated with the development and deployment of new technologies. As with any technological advancement, there is also the risk of obsolescence and competition from other players in the industry, which could affect the long-term viability of the partnership's offerings.
NETGEAR and Panasonic Enter Interoperability Partnership for SMPTE ST 2110 Testing and Compatibility (Photo: Business Wire)
KAIROS is an IT/IP Platform for live production that gives professionals unlimited control to deliver rich content for broadcast, large screen display and live streams. KAIROS adds ST 2110 to its standard baseband and streaming connectivity for unparalleled input/output flexibility that pairs perfectly with the content creation flexibility of its GPU/CPU processing. The user will simply see an intuitive layer-based interface, and powerful content creation with a quick learning curve.
NETGEAR M4250, M4300, M4350 and M4500 series managed switches are unique in the industry with an innovative AV-oriented interface. Removing all the complex menus filled with arduous IT network jargon, the NETGEAR AV OS™ provides a simple AV-friendly, template-based approach to switch configurations. This streamlined workflow enables broadcast and Pro AV integrators and installers to dive right into projects with the confidence that all the network settings are correct for their desired workflow. This eliminates the steep learning curve and cumbersome setup normally associated with network switch configurations.
The M4350 series incorporates this simplicity into enterprise-class hardware with redundant power supplies, Power over Ethernet (PoE), up to 90W per port, ultra-quiet fans and easy setup managed by the NETGEAR Engage™ Controller. The revolutionary NETGEAR AV OS contains pre-configured profiles for all major audio, video, and lighting protocols including: AVB, Dante, AES67, NDI4/NDI5, NVX, AMX, Q-SYS, ZeeVee, Aurora Multimedia, Kramer, Atlona, LibAV, Visionary, SDVoE and others. SMPTE ST 2110 is supported on the VSM4320C (copper) and XSM4344C (fiber) M4350 models with 10G to 100G ports and PTP synchronization.
“NETGEAR has pioneered an easy configuration process to help Broadcast Pro AV engineers migrate from legacy workflows to IP workflows with more confidence,” said Tod Musgrave, senior broadcast BDM at NETGEAR. “There is no better platform to prove our interop capabilities than the Panasonic KAIROS system.”
"We are pleased to announce that we have added NETGEAR as our KAIROS alliance partner," said Kageyuki (Kenny) Fujimoto, lead manager of KAIROS Alliance Partners. "We believe that the user-friendly design of the M4350 series with its template-based configurations will open up new opportunities for SMPTE ST 2110 in the video production market through our collaboration."
About NETGEAR, Inc.
NETGEAR® (NASDAQ: NTGR) has pioneered advanced networking technologies for homes, businesses, and service providers around the world since 1996 and leads the industry with a broad range of award-winning products designed to simplify and improve people's lives. By enabling people to collaborate and connect to a world of information and entertainment, NETGEAR is dedicated to delivering innovative and advanced connected solutions ranging from mobile and cloud-based services for enhanced control and security, to smart networking products, video over Ethernet for Pro AV applications, easy-to-use WiFi solutions and performance gaming routers to enhance online game play. The company is headquartered out of
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Source: NETGEAR-G
View source version on businesswire.com: https://www.businesswire.com/news/home/20240213691505/en/
Valerie Motis
Valerie.motis@NETGEAR.com
NETGEAR@AccesstheAgency.com
Source: NETGEAR, Inc.
FAQ
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