Nogin Launches V1 of its Intelligent Commerce Technology, Built To Deliver State-of-the-Art Ecommerce Capabilities for Mid-Market Brands

Rhea-AI Summary

Nogin (NASDAQ: NOGN) has launched the V1 release of its Nogin Intelligent Commerce technology, enhancing its Commerce-as-a-Service offerings. The new features include AI-powered customer segmentation and algorithmic merchandising aimed at improving marketers' performance and maximizing marketing returns. Built on over 10 years of anonymized data, this technology is designed for direct-to-consumer brands, allowing them to compete with larger retailers without the need for costly platform changes. The new capabilities are now available and are expected to drive significant growth for small to mid-sized brands.

Positive

• Launch of V1 release of Nogin Intelligent Commerce with advanced AI features.
• AI-powered customer segmentation utilizes 10 years of anonymized data.
• Algorithmic merchandising predicts shopper behavior and inventory constraints.
• Enables brands to maximize marketing returns without replatforming costs.
• Designed for small and mid-sized brands to compete with larger retailers.

Negative

• None.

V1 Release of Nogin Intelligent Commerce Technology Provides Enterprise-Level Performance Without the Cost and Complexity of Traditional Enterprise Platforms

TUSTIN, Calif., March 08, 2023 (GLOBE NEWSWIRE) -- Nogin (NASDAQ: NOGN), a leading provider of innovative Commerce-as-a-Service (“CaaS”) technology and services, today announced V1 of Nogin Intelligent Commerce. Building on Vx of Intelligent Commerce released in October 2022, V1 offers powerful new features including first-of-its-kind AI-powered customer segmentation, algorithmic merchandising, and automated campaign optimization to enable marketers and merchandisers to maximize the lift from their promotions and marketing spend.

“With the V1 release of Nogin Intelligent Commerce, our customers gain access to cutting-edge enterprise ecommerce technologies,” said Geoffrey Van Haeren, Co-Founder and Chief Technologist of Nogin. “For brands using or considering Shopify Plus, Intelligent Commerce supercharges their ecommerce operations, adding a market-leading customer data platform with machine-learning capabilities and algorithmic merchandising capabilities. With Nogin, online store owners looking to take their sales performance to the next level and maximize their returns on marketing investments can do so without needing to replatform or sink costs into R&D efforts.”

Built for brands selling direct-to-consumer and through online channels, Nogin Intelligent Commerce leverages over 10 years of anonymized big data assets and delivers a powerful customer data platform to brands that wouldn’t otherwise have the historical data to take advantage of this enterprise technology. With the V1 release, Nogin provides next-generation ecommerce tools to small and mid-sized brands to ensure they can stay competitive with the largest online retailers, without the time, expense, risk and distraction of moving to a traditional enterprise platform.

New features announced today include:

• AI-powered customer segmentation: Build and optimize customer segments by leveraging over 10 years of anonymized data mined from Nogin’s CaaS technology.
• Algorithmic merchandising: Automatically extend native merchandising capabilities with sophisticated features predicting both shopper behavior and inventory constraints.
• Smart promotion optimization: Maximize campaign potential with channel-sensitive, self-optimizing A/B testing and campaign optimization features and automatically create coupons and other infrastructure required for testing.
  

These new capabilities are available now as part of Nogin Intelligent Commerce. For more information about Nogin, please visit www.nogin.com.

About Nogin
Nogin (Nasdaq: NOGN, NOGNW), the Intelligent Commerce company, provides the world’s leading enterprise-class ecommerce technology and services for brand leaders that need to deliver superior growth with predictable costs and an exceptional online experience. The Nogin Intelligent Commerce technology is a cloud-based ecommerce environment purpose-built for brands selling direct-to-consumer (D2C) and through online channel partners. Nogin frees its customers to focus on their brands while running as much or as little of the infrastructure as they choose. Founded in 2010, Nogin optimizes the entire ecommerce lifecycle for D2C brands, such as bebe, Brookstone, Hurley, and Kenneth Cole, achieving average growth of more than 40% in annual gross merchandise value (GMV) in the first year. To learn more, visit www.nogin.com or follow us on LinkedIn and on Twitter at @Nogincommerce.

Contacts:
Media Contact:
BOCA Communications for Nogin
nogin@bocacommunications.com

Nogin Investor Relations Contact:
Cody Slach and Tom Colton
Gateway Investor Relations
949-574-3860
nogin@gatewayir.com

FAQ

What new features are included in the V1 release of Nogin Intelligent Commerce?

The V1 release includes AI-powered customer segmentation, algorithmic merchandising, and smart promotion optimization.

How does Nogin Intelligent Commerce help small brands compete?

It provides enterprise-level ecommerce tools without the costs and complexities of traditional platforms.

When was the V1 release of Nogin Intelligent Commerce announced?

The release was announced on March 8, 2023.

What is the impact of Nogin's new technology on marketing spending?

It aims to maximize the lift from promotions and marketing spending for users.

What is the stock ticker for Nogin?

Nogin trades under the ticker symbols NOGN and NOGNW.