Nogin Announces Inspire Me! Home Decor Has Selected Its Commerce-as-a-Service Growth Solution

Rhea-AI Summary

Nogin (NASDAQ: NOGN, NOGNW) has partnered with Inspire Me! Home Decor, a rapidly growing luxury home décor brand, to implement Nogin's Intelligent Commerce technology and Shopify Plus. This collaboration aims to enhance ecommerce capabilities and provide a superior shopping experience. Inspire Me! Home Decor, founded in 2012, has significantly increased its audience to over 10 million luxury buyers, primarily via social media. The partnership is expected to streamline operations and allow Inspire Me! to focus on branding and product expansion.

Positive

• Strategic partnership with Inspire Me! Home Decor enhances ecommerce capabilities.
• Inspire Me! Home Decor's large customer base of over 10 million luxury buyers indicates strong market demand.
• Nogin's technology promises efficiency and cost-effectiveness for rapid business scaling.

Negative

• None.

Inspire Me! Home Decor Taps Into Exponential Growth Opportunities With Nogin’s Cost-Effective Enterprise-Class Ecommerce Technology That Delivers the Flexibility and Scalability Required to Support Rapid Growth

TUSTIN, Calif., March 15, 2023 (GLOBE NEWSWIRE) -- Nogin (NASDAQ: NOGN), a leading provider of innovative Commerce-as-a-Service (“CaaS”), today announced that Inspire Me! Home Decor, a home décor lifestyle brand, has selected Nogin Intelligent Commerce and Shopify Plus as its platform to enable a more streamlined, ecommerce approach and create a world-class shopping experience.

Inspire Me! Home Decor was founded in 2012 by Farah Merhi, who has experienced tremendous growth in her company’s customer base—growth which has been heavily driven by the team’s expertise in leveraging social media platforms to reach more than 10+ million luxury buyers. Through this agreement with Nogin, Merhi and her team are now able to plug into market-leading ecommerce technology, performance-marketing insights, fulfillment support, and customer service, enabling them to maintain their focus on continuing the brand’s social media and product assortment amplification.

“The competition we see in luxury markets, particularly direct-to-consumer, has become so complex that the most successful brands like Inspire Me! Home Decor are turning to Nogin to accelerate growth,” said Shahriyar Rahmati, COO and CFO at Nogin. “We look forward to partnering with Inspire Me! Home Decor to support in building a market-leading ecommerce experience without the cost, complexity, time and risk of a traditional enterprise platform.”

“My passion has always been decorating, styling, designing, and sourcing luxury products for my customers, which was the springboard behind the founding of Inspire Me! Home Decor,” said Farah Merhi, CEO and founder, at Inspire Me! Home Decor. “With the technology and support Nogin will provide, our team will be empowered to scale our business by harnessing all of our creative energy to truly excel in the areas of the business where we have the most impact.”

For more information about Nogin, please visit www.nogin.com.

About Inspire Me! Home Decor
Inspire Me! Home Decor is a home décor lifestyle brand that brings classic, elegant, and glamorous décor into homes around the world. Founded in 2012 by Farah Merhi, Inspire Me! Home Decor began as an Instagram page and has since become the most-followed home décor page on the platform with 7.6 million followers and over 19 million followers across all social media platforms. Inspire Me! Home Decor follows the curation and vision of its founder, embodying Farah’s distinct style and passion for design, and connection to her audience. To learn more, follow Inspire Me! Home Decor on Instagram and TikTok, follow Farah Merhi on Instagram and YouTube, and visit www.inspiremehomedecor.com.

About Nogin
Nogin (Nasdaq: NOGN, NOGNW), the Intelligent Commerce company, provides the world’s leading enterprise-class ecommerce technology and services for brand leaders that need to deliver superior growth with predictable costs and an exceptional online experience. The Nogin Intelligent Commerce technology is a cloud-based ecommerce environment purpose-built for brands selling direct-to-consumer (D2C) and through online channel partners. Nogin frees its customers to focus on their brands while running as much or as little of the infrastructure as they choose. Founded in 2010, Nogin optimizes the entire ecommerce lifecycle for D2C brands, such as bebe, Brookstone, Hurley, and Kenneth Cole, achieving average growth of more than 40% in annual gross merchandise value (GMV) in the first year. To learn more, visit www.nogin.com or follow us on LinkedIn and on Twitter at @Nogincommerce.

Contacts:
Media Contact:
BOCA Communications for Nogin
nogin@bocacommunications.com

Nogin Investor Relations Contact:
Cody Slach and Tom Colton
Gateway Investor Relations
949-574-3860
nogin@gatewayir.com

FAQ

What is the partnership between Nogin and Inspire Me! Home Decor about?

The partnership aims to enhance ecommerce capabilities for Inspire Me! Home Decor using Nogin's Intelligent Commerce technology and Shopify Plus.

How many luxury buyers does Inspire Me! Home Decor reach?

Inspire Me! Home Decor has an audience of over 10 million luxury buyers.

What technology does Nogin provide to Inspire Me! Home Decor?

Nogin provides Intelligent Commerce technology combined with Shopify Plus to optimize ecommerce operations.

When was Inspire Me! Home Decor founded?

Inspire Me! Home Decor was founded in 2012.

What are the stock symbols for Nogin?

The stock symbols for Nogin are NOGN and NOGNW.