Nielsen Expands Smart TV Data Deal with VIZIO's Inscape for Local and National TV Viewership
Nielsen (NYSE: NLSN) has signed a multi-year agreement with VIZIO (NYSE: VZIO) to utilize Inscape Smart TV data from around 20 million devices. This deal grants Nielsen exclusive access to viewing data from an expanded list of 400 local stations, enhancing its audience measurement services. By integrating this data, Nielsen aims to improve representation and understanding of viewing habits across various platforms. The agreement underscores Nielsen's commitment to innovation in media measurement and supports VIZIO's efforts to enhance consumer experience in the evolving TV marketplace.
- Nielsen gains access to data from approximately 20 million VIZIO Smart TVs.
- Agreement includes exclusive rights to data from 400 expanded local stations.
- Enhancements in audience measurement services expected from big data integration.
- None.
Nielsen expands rights to use Inscape ACR data from approximately 20 million VIZIO TVs, obtains first window of exclusivity to VIZIO's newly expanded local station coverage
NEW YORK, April 26, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) and VIZIO (NYSE: VZIO) today announced a multi-year agreement that provides Nielsen with precise glass-level viewership data powered by Inscape Smart TV data. The deal includes a period of exclusivity for data gathered on an expanded roster of 400 local stations that will be processed around the clock by Inscape's systems.
Nielsen, which licensed Inscape for national addressable measurement starting in 2021, now has the rights from VIZIO to integrate Inscape data in both its local and national audience measurement solutions. Through this agreement, Nielsen can now add big data from a pool of approximately 20 million Smart TVs, a key enhancement that includes incremental coverage for 400 stations across local U.S. markets that currently include Local People Meter, Set Meter and Portable People Meter panels.
"At Nielsen, we have a commitment to the industry to continue to innovate and improve for the future. This agreement with one of the premier Smart TV manufacturers, for both national and local measurement, further validates our commitment," said Peter Bradbury, Chief Commercial Officer, Nielsen. "Having millions of devices covered by ACR is incredible for our audience measurement, and when these big data sets are verified and enhanced by real human behavior, which only Nielsen can do, this represents the future of media measurement."
"As viewing trends shift and audiences fragment across different services, Inscape has been at the forefront of powering products that are better for the consumer experience and bringing greater transparency and scale to the measurement sector," said Mike O'Donnell, Chief Revenue and Engagement Officer at VIZIO. "We're excited to work with Nielsen and for the inclusion of our opted-in viewing data in Nielsen's services as we continue to help the entire TV marketplace evolve."
VIZIO's Inscape data captures viewing data from millions of connected TV devices (including cable box, set top box , DVR, etc.) and streaming environments. ACR data provides scale, granularity and timely insights, enabling greater understanding of what is being watched in millions of U.S. households by measuring content on the TV glass, regardless of source.
Nielsen's panels will be used to validate what is missing in big data sets, including complete representation, over-the-air inclusion, validation of diverse representation, understanding when the TV is on or off, and persons-level measurement. Nielsen will be launching big data into its national TV measurement beginning in September, a major step towards the launch of Nielsen ONE, the forthcoming single, deduplicated solution for cross-media measurement.
About Nielsen
Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
About VIZIO
Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.
For more information, visit VIZIO.com and follow VIZIO on Facebook , Twitter , and Instagram .
View original content to download multimedia:https://www.prnewswire.com/news-releases/nielsen-expands-smart-tv-data-deal-with-vizios-inscape-for-local-and-national-tv-viewership-301532756.html
SOURCE Nielsen
FAQ
What is the significance of Nielsen's deal with VIZIO on April 26, 2022?
How does the Nielsen and VIZIO agreement benefit investors?
What is the scope of data Nielsen can access through its agreement with VIZIO?
How does Nielsen's new agreement with VIZIO affect its TV measurement services?
