NIU Technologies reveals Global Strategy and Product Launch to target the urban micromobility segment in the United States, Europe, and China
NIU Technologies (NASDAQ: NIU) has launched five new electric urban mobility vehicles, including four electric scooters and its first electric kick scooter, at its annual product launch. The NIU KICK SCOOTER aims to enhance urban mobility in the U.S. and Europe and will be available for pre-sale in June 2021, with delivery starting in July 2021. Priced at $599, the kick scooter offers speeds up to 19.8mph and a range of 31 miles. NIU's vehicles are app-connected and utilize advanced lithium-ion battery technology, as part of their strategy to redefine urban mobility.
- Launch of five new electric vehicles, expanding product portfolio.
- Introduction of the NIU KICK SCOOTER targeting U.S. and European markets.
- Competitive pricing at $599 for the kick scooter.
- Promised high performance with a top speed of 19.8mph and a range of 31 miles on a single charge.
- Utilization of advanced lithium-ion battery technology and app connectivity.
- None.
CHANGZHOU, China, April 7, 2021 /PRNewswire/ -- NIU Technologies (NASDAQ: NIU), the world's leading provider of smart urban mobility solutions, announced today the launch of five new electric urban mobility vehicles for China and global markets at NIU's annual product launch. The company's CEO Dr. Yan Li introduced four new electric scooters for China, and the company's first ever electric kick scooter. The NIU KICK SCOOTER will be available to customers this summer in the United States and Europe.
The NIU KICK SCOOTER is designed to further penetrate the urban mobility space by offering the best-in-class micromobility solution for customers in cities across the United States and Europe. Having already opened the European and US markets to electric mopeds, NIU is adding the kick scooter to its micro mobility portfolio to help solve the 1 to 3 mile (1-5km) commuting needs of urban citizens. NIU has also established a "Last Mile" mobility R&D team to focus on creating new micromobility vehicles for global markets. All of NIU's vehicles are app-connected and powered by the latest lithium-ion battery technology.
"We believe we have created the most comfortable electric kick scooter riding experience for under
The NIU KICK SCOOTER will start at
"Part of our vision is to redefine urban mobility, and adding kick scooters to our lineup is our commitment to our customers and fans around the world to provide them with affordable mobility solutions that they can be proud of owning and also rely on for their daily commute", commented Dr. Yan Li.
The NIU KICK SCOOTER Pro will be connected via an app and powered by a 350W motor and 486Wh lithium-ion battery pack while the NIU KICK SCOOTER Sport will be powered by a 300W motor and 365Wh lithium-ion battery pack. The NIU KICK SCOOTER is IP54 water resistant making it perfect for all-weather riding conditions. Conveniently, the E-SAVE mode and regenerative braking technology will boost the riding range for extended weekly commuting. The foldable design combined with the robust suspension and frame sets it apart from the current offerings in the market. The NIU KICK SCOOTER will offer a more comfortable riding experience in the micro mobility space, and cater to multiple short journeys, and longer commutes.
About NIU
As the world's leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance smart electric mopeds and other two or three wheelers powered by lithium-ion battery. Since its founding in 2014, NIU has been growing its global brand across Europe, Asia and the Americas. NIU has a streamlined product portfolio consisting of eight series – NQi, MQi, UQi, RQi, TQi, Gova, NIU Aero and NIU Kick Scooter with multiple models or specifications for each series. NIU's streamlined product portfolio that addresses the needs of different segments of the modern urban resident, while being united through a common design language that emphasizes style, freedom, and technology. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell our products and provide services. NIU has received numerous prestigious international design awards, including the German Red Dot and IF, the United States iDEA, the Japanese G-Mark, and the Chinese Red Star. For more information, please visit www.niu.com/en/.
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SOURCE NIU Technologies
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