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NIU Announces Huge 2024 Holiday Deals on Electric 2-Wheeled Vehicles

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NIU Technologies (NASDAQ: NIU) announced major holiday discounts for its electric vehicles, offering up to 60% off on select models from November 1, 2024, through January 15, 2025. The sale includes significant price reductions across their e-scooter and e-bike lineup, available through major retailers including Best Buy, Amazon, Target, and Walmart. Notable deals include the KQi1 Pro at $199.98 (60% off), KQi Air at $949 (41% off), and BQi-C3 Pro e-bike at $1,249 (43% off). The company's new 100 Series kick scooters will be on sale for the first time since their September launch.

NIU Technologies (NASDAQ: NIU) ha annunciato importanti sconti per le festività sui suoi veicoli elettrici, offrendo fino al 60% di sconto su modelli selezionati dal 1 novembre 2024 al 15 gennaio 2025. La vendita include notevoli riduzioni di prezzo su tutta la gamma di e-scooter ed e-bike, disponibili presso i principali rivenditori, tra cui Best Buy, Amazon, Target e Walmart. Tra le offerte degne di nota ci sono il KQi1 Pro a $199.98 (60% di sconto), KQi Air a $949 (41% di sconto) e l'e-bike BQi-C3 Pro a $1,249 (43% di sconto). I nuovi monopattini della serie 100 dell'azienda saranno in vendita per la prima volta dopo il lancio di settembre.

NIU Technologies (NASDAQ: NIU) anunció grandes descuentos navideños para sus vehículos eléctricos, ofreciendo hasta un 60% de descuento en modelos seleccionados desde el 1 de noviembre de 2024 hasta el 15 de enero de 2025. La venta incluye reducciones de precios significativas en su gama de e-scooters y e-bikes, disponibles a través de los principales minoristas, incluidos Best Buy, Amazon, Target y Walmart. Las ofertas destacadas incluyen el KQi1 Pro a $199.98 (60% de descuento), KQi Air a $949 (41% de descuento) y la e-bike BQi-C3 Pro a $1,249 (43% de descuento). Los nuevos patinetes de la serie 100 de la compañía estarán a la venta por primera vez desde su lanzamiento en septiembre.

NIU Technologies (NASDAQ: NIU)는 2024년 11월 1일부터 2025년 1월 15일까지 선택된 모델에 대해 최대 60% 할인된 가격으로 전기차에 대한 대규모 휴일 할인 행사를 발표했습니다. 이번 세일은 Best Buy, Amazon, Target, Walmart 등 주요 소매점을 통해 제공되는 e-scooter 및 e-bike 라인업 전반에 걸쳐 상당한 가격 인하를 포함합니다. 주목할 만한 할인 아이템으로는 KQi1 Pro가 $199.98(60% 할인), KQi Air가 $949(41% 할인), BQi-C3 Pro e-bike가 $1,249(43% 할인)입니다. 회사의 새로운 100 시리즈 킥 스쿠터는 9월 출시 이후 처음으로 세일됩니다.

NIU Technologies (NASDAQ: NIU) a annoncé d'importantes réductions pour les fêtes sur ses véhicules électriques, offrant jusqu'à 60% de réduction sur des modèles sélectionnés du 1er novembre 2024 au 15 janvier 2025. La vente comprend des réductions de prix significatives sur toute leur gamme de trottinettes électriques et de vélos électriques, disponibles chez des détaillants majeurs tels que Best Buy, Amazon, Target et Walmart. Parmi les offres notables, on trouve le KQi1 Pro à 199,98 $ (60% de réduction), le KQi Air à 949 $ (41% de réduction) et le vélo électrique BQi-C3 Pro à 1 249 $ (43% de réduction). Les nouveaux trottinettes de la série 100 de l'entreprise seront en vente pour la première fois depuis leur lancement en septembre.

NIU Technologies (NASDAQ: NIU) hat große Urlaubsrabatte für seine Elektromobile angekündigt und bietet vom 1. November 2024 bis zum 15. Januar 2025 Rabatte von bis zu 60% auf ausgewählte Modelle an. Der Verkauf umfasst signifikante Preisreduzierungen bei der gesamten Produktpalette von E-Scootern und E-Bikes, die bei großen Einzelhändlern wie Best Buy, Amazon, Target und Walmart erhältlich sind. Zu den bemerkenswerten Angeboten gehören der KQi1 Pro für $199.98 (60% Rabatt), KQi Air für $949 (41% Rabatt) und das E-Bike BQi-C3 Pro für $1,249 (43% Rabatt). Die neuen Kick-Scooter der 100er-Serie des Unternehmens werden erstmals seit ihrer Einführung im September im Verkauf sein.

Positive
  • Aggressive discounting strategy with up to 60% off could drive significant sales volume
  • Wide distribution through major retail partners increases market reach
  • First-time discounts on new 100 Series products could accelerate market adoption
Negative
  • Deep discounts of up to 60% may significantly impact profit margins
  • Extended holiday sale period (over 2 months) suggests potential inventory clearance needs

Insights

This extensive holiday sales campaign across NIU's product lineup reveals significant strategic shifts. The 60% discounts, particularly on popular models like the KQi1 Pro (reduced from $499 to $199.98), suggest aggressive inventory clearance and market share pursuit. The wide retail distribution through major channels like Best Buy, Walmart and Amazon indicates a robust push into the U.S. consumer market.

The timing and duration of these promotions, spanning from November through mid-January, strategically targets both holiday shopping and post-holiday consumer spending. However, the deep discounting could significantly impact profit margins and signals potential pressure to boost sales volume. The e-bike segment shows more modest discounts of 13-43%, suggesting better margin protection in this higher-value category.

The aggressive pricing strategy raises concerns about NIU's profit margins and overall financial health. With discounts reaching up to 60% on key products, gross margins will likely face substantial pressure in Q4 2024 and potentially Q1 2025. The company appears to be prioritizing market penetration and inventory turnover over profitability.

The broad retail partnership strategy, while beneficial for sales volume and brand visibility, typically involves additional channel costs and reduced margins compared to direct sales. Investors should closely monitor the impact on working capital and cash flow, as deep discounting often signals inventory challenges or market share struggles in a competitive landscape.

• Starting today, NIU’s top-rated electric two-wheeled vehicles will be up to 60% off

• Products will be available online and in store at major retailers including Best Buy, Amazon, Target, Walmart and more

• The all new 100 Series kick scooters will be on sale for the first time since the initial launch in September

LOS ANGELES, Nov. 01, 2024 (GLOBE NEWSWIRE) --  Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today announced its holiday deals for the 2024 season, offering customers an opportunity to purchase top-rated e-scooters, e-bikes and more at a fraction of the price. Designed with ‘Mobility for All’ in mind, the deals provide significant discounts across NIU’s high-performance vehicle lineup to encourage eco-friendly transportation options for riders of all ages.

The sales will begin on November 1 and continue through the new year, with discounts available online and at participating retailers nationwide. Shoppers can save up to 60% on select models including the new already affordable KQi 100 Series of electric kick scooters and the rugged luxury KQi 300X and KQi 300P scooters. NIU is making sustainable transportation more affordable and accessible for all this holiday season.

Holiday Deal Highlights:

Sale Date: November 1 - January 15, 2025

Shoppers can experience the new 100 Series electric kick scooters that blend affordability, quality and technology into one for an extended holiday sale.

  • KQi 100P: MSRP: $349.00, Sale: $249.98 (28% off); available at Kohl’s, select Walmart locations and Bestbuy.com.
  • KQi 100F: MSRP: $449.00, Sale: $349.98 (22% off); available at Best Buy

Sale Date: November 29 - December 26, 2024

Customers can also enjoy sales from NIU’s industry leading lineup of electric scooters and bikes for a limited time during the prime holiday season.

Electric Scooters

  • KQi1 Pro: MSRP: $499.00, Sale: $199.98 (60% off); available at Walmart.com
  • KQi Air: MSRP: $1,599.00, Sale: $949 (41% off); available at Walmart.com
  • KQi Youth: MSRP: $299.00, Sale: $179.98 (40% off); available at bestbuy.com and Amazon
  • KQi 300X: MSRP: $1,299.00, Sale: $799.98 (38% off); available at bestbuy.com and select Best Buy locations
  • KQi 300P: MSRP: $949.00, Sale: $649.98 (32% off); available at bestbuy.com and Best Buy
  • KQi2 Pro: MSRP: $649.00, Sale: $449.98 (31% off); available at bestbuy.com and Amazon
  • KQi Air X: MSRP: $1,999.00, Sale: $1,399 (30% off); available on Amazon
  • KQi3 Pro: MSRP: $799.00, Sale: $599.98 (25% off); available on Amazon
  • KQi3 Sport: MSRP: $699.00, Sale: $549.98 (21% off); available on Amazon

Electric Bikes

  • BQi-C3 Pro: MSRP: $2,199.00, Sale: $1,249.00 (43% off); available at Best Buy
  • Bqi-FT 300: MSRP: $1,499.00, Sale: $1,299.00 (13% off); available at Best Buy

Customers can explore NIU’s holiday specials online at NIU.com or at participating retail locations nationwide.

About NIU Technologies

As a global leader in electric two-wheeled vehicles, NIU's mission is to redefine urban mobility and make life better. Available in 52 countries and listed on Nasdaq, NIU has sold over 4,600,000 electric vehicles since launching its first electric scooter in 2015. Designing and manufacturing high-performance electric motorcycles, mopeds, bicycles, and scooters, as of October 2024, NIU's loyal users and fans have traveled over 25 billion kilometers worldwide. For more information about the company, please visit https://global.niu.com.

Media Contact

Malory Van Guilder

Skyya PR for NIU

niu@skyya.com


FAQ

What is the biggest discount offered in NIU's 2024 holiday sale?

The biggest discount is 60% off on the KQi1 Pro electric scooter, reducing its price from $499.00 to $199.98 at Walmart.com.

How long will NIU's 2024 holiday sale last?

The main sale period runs from November 29 to December 26, 2024, with some models on sale from November 1, 2024, through January 15, 2025.

What is the lowest-priced NIU electric vehicle during the 2024 holiday sale?

The KQi Youth is the lowest-priced model at $179.98 (40% off MSRP of $299.00), available at Best Buy and Amazon.

Which retailers are participating in NIU's 2024 holiday sale?

The sale is available at major retailers including Best Buy, Amazon, Target, Walmart, and Kohl's, as well as on NIU.com.

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