Nisun International Enterprise Development Group Co., Ltd to Strengthen Presence in Alcohol Products Market
Nisun International Enterprise Development Group Co., Ltd (NASDAQ: NISN) announced a significant agricultural trade management services agreement with Mengzhou Houyuan Biotechnology Limited, the leading alcohol products company in Henan Province. This partnership aligns with Nisun's strategy to enhance its supply chain operations and penetrate the growing alcohol market, valued at approximately US$336.4 billion in 2023. Under the agreement, Nisun's affiliate, Fintech (Henan) Supply Chain Management Co. Ltd., will facilitate product purchases based on Mengzhou Houyuan's orders, receiving a 20% deposit upfront. The collaboration is expected to leverage Nisun's supply chain advantages, creating growth opportunities amid a projected 3.47% CAGR in China's alcoholic drinks market from 2023 to 2027. CEO Xiaoyun Huang emphasized that this partnership marks a pivotal step in broadening the company's influence in the alcohol sector.
- Strategic partnership with Mengzhou Houyuan to enhance market presence.
- Alignment with a growing alcohol products market, projected at US$336.4 billion in 2023.
- Nisun's controlled affiliate is expected to improve supply chain efficiency.
- None.
The Agreement was executed as a part of Nisun's supply chain trading operations. Under the Agreement, Fintech Henan will purchase products from designated suppliers based on orders from Mengzhou Houyuan, with full payment for the products, while Mengzhou Houyuan provides a
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