Nisun International Partners with Gold of China to Expand Gold Business, Targeting $30-$50 Million in Sales Growth from Venture in 2025
Nisun International (NASDAQ: NISN) has announced a strategic partnership with Gold of China to expand its gold business segment, targeting sales growth of $30-$50 million in 2025. The collaboration comes amid soaring gold prices, which have reached eight record highs in 2025, rising nearly 11% year-to-date following a 27% increase in 2024.
The partnership combines Nisun's supply chain management capabilities with Gold of China's expertise in gold jewelry wholesale and retail. The venture focuses on three key initiatives: centralized procurement for cost-effective gold sourcing, retail innovation to meet growing demand for investment gold bars, and wholesale expansion leveraging Gold of China's industry presence.
Gold of China, founded in 1992 and approved by the People's Bank of China (stock code: 871846), is a national leader in the gold industry. The collaboration aims to build a comprehensive gold service platform spanning the entire industry chain.
Nisun International (NASDAQ: NISN) ha annunciato una partnership strategica con Gold of China per espandere il proprio segmento di business legato all'oro, puntando a una crescita delle vendite tra i 30 e i 50 milioni di dollari entro il 2025. La collaborazione arriva in un contesto di prezzi dell'oro in forte aumento, che hanno raggiunto otto massimi storici nel 2025, con un incremento di quasi l'11% dall'inizio dell'anno, dopo un aumento del 27% nel 2024.
La partnership unisce le capacità di gestione della supply chain di Nisun con l'esperienza di Gold of China nel commercio all'ingrosso e al dettaglio di gioielli in oro. L'iniziativa si concentra su tre aree chiave: approvvigionamento centralizzato per una fornitura di oro a costi contenuti, innovazione nel retail per soddisfare la crescente domanda di lingotti d'oro per investimento e espansione all'ingrosso sfruttando la presenza di Gold of China nel settore.
Gold of China, fondata nel 1992 e approvata dalla Banca Popolare Cinese (codice azionario: 871846), è un leader nazionale nel settore dell'oro. La collaborazione mira a costruire una piattaforma di servizi completi per l'oro che copra l'intera catena industriale.
Nisun International (NASDAQ: NISN) ha anunciado una asociación estratégica con Gold of China para expandir su segmento de negocio de oro, con el objetivo de un crecimiento en ventas de entre 30 y 50 millones de dólares para 2025. La colaboración se produce en medio de un aumento de los precios del oro, que han alcanzado ocho máximos históricos en 2025, aumentando casi un 11% desde el inicio del año, tras un incremento del 27% en 2024.
La asociación combina las capacidades de gestión de la cadena de suministro de Nisun con la experiencia de Gold of China en la venta al por mayor y al por menor de joyas de oro. La iniciativa se centra en tres áreas clave: aprovisionamiento centralizado para una adquisición de oro rentable, innovación en el retail para satisfacer la creciente demanda de lingotes de oro de inversión, y expansión al por mayor aprovechando la presencia de Gold of China en la industria.
Gold of China, fundada en 1992 y aprobada por el Banco Popular de China (código de acciones: 871846), es un líder nacional en la industria del oro. La colaboración tiene como objetivo construir una plataforma de servicios de oro integral que abarque toda la cadena industrial.
니선 인터내셔널 (NASDAQ: NISN)은 중국 금과 전략적 파트너십을 체결하여 금 사업 부문을 확장하고 2025년까지 3천만에서 5천만 달러의 매출 성장을 목표로 하고 있다고 발표했습니다. 이번 협력은 2025년 금 가격이 급등하며 8번의 기록적인 최고치를 기록한 가운데 이루어졌으며, 올해 들어 11% 가까이 상승했으며, 2024년에는 27% 증가했습니다.
이 파트너십은 니선의 공급망 관리 능력과 중국 금의 금 보석 도매 및 소매 전문성을 결합합니다. 이 벤처는 세 가지 주요 이니셔티브에 중점을 두고 있습니다: 비용 효율적인 금 조달을 위한 중앙 집중식 조달, 투자용 금괴에 대한 증가하는 수요를 충족하기 위한 소매 혁신, 그리고 중국 금의 산업 존재감을 활용한 도매 확장입니다.
중국 금은 1992년에 설립되어 중국 인민은행(주식 코드: 871846)의 승인을 받은 국가 금 산업의 선두주자입니다. 이번 협력은 산업 체인을 아우르는 포괄적인 금 서비스 플랫폼을 구축하는 것을 목표로 하고 있습니다.
Nisun International (NASDAQ: NISN) a annoncé un partenariat stratégique avec Gold of China pour développer son segment d'activité lié à l'or, visant une croissance des ventes de 30 à 50 millions de dollars d'ici 2025. Cette collaboration intervient dans un contexte de prix de l'or en forte hausse, ayant atteint huit sommets historiques en 2025, avec une augmentation de près de 11 % depuis le début de l'année, après une hausse de 27 % en 2024.
Le partenariat combine les capacités de gestion de la chaîne d'approvisionnement de Nisun avec l'expertise de Gold of China dans le commerce de gros et de détail de bijoux en or. L'initiative se concentre sur trois axes principaux : l'approvisionnement centralisé pour un sourcing de l'or rentable, l'innovation dans le commerce de détail pour répondre à la demande croissante de lingots d'or d'investissement, et l'expansion en gros en tirant parti de la présence de Gold of China dans l'industrie.
Gold of China, fondée en 1992 et approuvée par la Banque populaire de Chine (code boursier : 871846), est un leader national dans l'industrie de l'or. La collaboration vise à construire une plateforme de services en or complète couvrant l'ensemble de la chaîne industrielle.
Nisun International (NASDAQ: NISN) hat eine strategische Partnerschaft mit Gold of China angekündigt, um ihr Goldgeschäft auszubauen, mit dem Ziel, einen Umsatzwachstum von 30 bis 50 Millionen Dollar bis 2025 zu erreichen. Die Zusammenarbeit erfolgt vor dem Hintergrund steigender Goldpreise, die im Jahr 2025 acht Rekordhöhen erreicht haben und seit Jahresbeginn um fast 11% gestiegen sind, nachdem sie 2024 um 27% zugenommen haben.
Die Partnerschaft kombiniert Nisans Fähigkeiten im Supply Chain Management mit Gold of Chinas Expertise im Groß- und Einzelhandel von Goldschmuck. Das Vorhaben konzentriert sich auf drei zentrale Initiativen: zentrale Beschaffung für kosteneffiziente Goldbeschaffung, Einzelhandelsinnovation zur Deckung der wachsenden Nachfrage nach Anlagegoldbarren und Großhandelserweiterung unter Ausnutzung von Gold of Chinas Branchenpräsenz.
Gold of China, gegründet im Jahr 1992 und genehmigt von der Volksbank von China (Aktiencode: 871846), ist ein nationaler Marktführer in der Goldindustrie. Die Zusammenarbeit zielt darauf ab, eine umfassende Golddienstleistungsplattform zu schaffen, die die gesamte Wertschöpfungskette abdeckt.
- Projected sales growth of $30-$50 million in 2025 from gold business expansion
- Partnership with established national gold industry leader Gold of China
- Expansion into both retail and wholesale gold markets
- Timing aligns with strong gold market performance (11% YTD increase, following 27% growth in 2024)
- None.
Insights
This strategic partnership marks a pivotal expansion for Nisun International, with projected sales of
The partnership's timing is particularly strategic, coinciding with gold's strong performance and growing safe-haven demand. However, several critical factors deserve attention:
- The partnership with Gold of China, a PBOC-approved enterprise, provides important regulatory legitimacy and market access in China's tightly controlled gold sector.
- The comprehensive platform approach, spanning procurement, retail, and wholesale channels, suggests a well-thought-out strategy to capture value across the entire supply chain.
- Working capital requirements for gold inventory management could be substantial, potentially requiring significant financing arrangements or capital allocation.
The venture's success will largely depend on execution efficiency and margin management across different segments. While gold retail typically offers higher margins, the wholesale business provides volume advantages but thinner margins. The centralized procurement strategy could help optimize costs, but inventory management in a volatile price environment remains a key challenge.
The projected sales target appears ambitious but potentially achievable given Gold of China's established market presence and Nisun's supply chain expertise. However, investors should monitor key performance indicators in the coming quarters to assess execution progress and working capital efficiency.
Amid a dynamic global economic landscape, gold has solidified its status as a premier safe-haven asset. In 2025, gold prices have surged to their eighth record high this year, climbing nearly
A Comprehensive Gold Industry Platform
The partnership unites Nisun International's robust supply chain management capabilities with Gold of
- Centralized Procurement: Nisun International is optimizing procurement processes to ensure reliable, cost-effective gold sourcing, enhancing operational efficiency.
- Retail Innovation: With rising demand for investment gold bars and other products, Nisun International is introducing innovative marketing strategies and improving customer experiences to meet diverse consumer needs.
- Wholesale Expansion: The collaboration aims to scale wholesale operations, leveraging Gold of
China's established industry presence.
This multi-faceted approach is designed to strengthen Nisun International's competitive edge while delivering high-quality gold products and services to both investors and consumers.
Management Commentary
Xin Liu, Chief Executive Officer of Nisun International, commented:
"The gold market's unprecedented growth presents a transformative opportunity for Nisun International. Our partnership with Gold of
Market Reception and Future Outlook
Nisun International's strategic push into the gold industry has already garnered positive market recognition, underscoring the Company's ability to adapt to evolving economic trends. Looking ahead, Nisun International plans to deepen its collaboration with Gold of
About Nisun International Enterprise Development Group Co., Ltd
Nisun International Enterprise Development Group Co., Ltd (NASDAQ: NISN) is a technology-driven, integrated supply chain solutions provider focused on transforming the corporate finance industry. Leveraging its industry experience, Nisun International is dedicated to providing professional supply chain solutions to Chinese and foreign enterprises and financial institutions. Through its subsidiaries, Nisun International provides users with professional solutions for technology supply chain management, technology asset routing, and digital transformation of tech and finance institutions, enabling the industry to strengthen and grow. At the same time, Nisun International continues to deepen the field of industry segmentation through industrial and financial integration. Focusing on industry-finance linkages, Nisun International aims to serve the upstream and downstream of the industrial supply chain while also assisting with supply-side sub-sector reform. For more information, please visit http://ir.nisun-international.com/
Cautionary Note Regarding Forward-Looking Statements
This press release contains information about Nisun International 's view of its future expectations, plans and prospects that constitute forward-looking statements. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, risks and uncertainties associated with its ability to raise additional funding, its ability to maintain and grow its business, variability of operating results, its ability to maintain and enhance its brand, its development and introduction of new products and services, the successful integration of acquired companies, technologies and assets into its portfolio of products and services, marketing and other business development initiatives, competition in the industry, general government regulation, economic conditions, dependence on key personnel, the ability to attract, hire and retain personnel who possess the technical skills and experience necessary to meet the requirements of its clients, and its ability to protect its intellectual property. Nisun International encourages you to review other factors that may affect its future results in Nisun International 's registration statement and in its other filings with the Securities and Exchange Commission. Nisun International assumes no obligation to update or revise its forward-looking statements as a result of new information, future events or otherwise, except as expressly required by applicable law.
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SOURCE Nisun International Enterprise Development Group Co., Ltd
FAQ
What is the projected sales growth for NISN's gold business venture in 2025?
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What are the key initiatives in NISN's partnership with Gold of China?
When was Gold of China founded and what is its stock code?
How will NISN's partnership with Gold of China affect its market position?
