Natural Grocers™ Digs Into Thanksgiving With Debut Of "Let's Talk Turkey" Video

Rhea-AI Summary

Natural Grocers announces its partnership with Mary's Free-Range Turkey for Thanksgiving, offering high-quality, humanely raised turkeys. The company introduces a playful 13-minute video titled "Let's Talk Turkey," showcasing different turkey types available for pre-order. Customers can reserve turkeys online before October 31, 2020, for a chance to earn a $5 reward. Mary's turkeys adhere to strict standards, ensuring no antibiotics, non-GMO feed, and humane practices. Natural Grocers operates 159 stores across 20 states, emphasizing affordable organic and natural grocery options.

Positive

• Exclusive partnership with Mary's Free-Range Turkey enhances product offering.
• Engaging marketing through a playful video to attract customers for Thanksgiving.
• Strict quality standards for turkeys align with consumer demand for humane and healthy food options.
• Pre-order incentive with a $5 reward encourages customer engagement.

Negative

• None.

LAKEWOOD, Colo., Oct. 13, 2020 /PRNewswire/ -- Natural Grocers knows that the tastiest and healthiest Thanksgiving feast starts with the star of the show—the turkey—which is why the natural and organic grocery retailer exclusively partners with Mary's Free-Range Turkey to sell the highest quality, humanely raised poultry. In anticipation of this year's Thanksgiving, Natural Grocers debuts "Let's Talk Turkey," an engaging, playful, and educational short video which spotlights the five types of Mary's Turkeys customers can now pre-order at Natural Grocers.

The 13-minute video, written, directed and produced by Natural Grocers, features actors dressed as Mary's Turkeys—Olivia Vital (an Organic Turkey), Freeda Footloose (a Free-Range Turkey), and Bay Salty (a Brined Turkey)—in conversation with Director Henry Heirloom (a Heritage Turkey) as they prep for their Natural Grocers commercial debut. Later in the short, Terra Beanie (representing the Tofurky brand, and not available for preorder) makes a cameo as the perfect option for vegans and, with the magic of TV, Henry Heirloom turns into an organic bone-in turkey for those planning for a smaller group. Before calling it a wrap, Conner Rampant (a conventional turkey) stumbles into the scene and is quickly sent to the "other guys'" TV commercial because Natural Grocers would never sell conventional turkeys.

Why Mary's Free-Range Turkey
Since its start in 1954, Mary's Turkey has been dedicated to humane and sustainable farming practices, emphasizing quality over quantity and prioritizing animal welfare over everything else. This means all Mary's Turkeys adhere to the same high-quality standards as Natural Grocers does: no antibiotics or ionophores, Non-GMO Project Verified, free range (2.4 square feet, or greater, per bird), fed a non-GMO vegetarian diet, no additives (MSG, salt, basting solutions), no preservatives, no added hormones¹ or other growth promotants, gluten-free and raised in the USA. In addition to these standards, Natural Grocers' behind-the-scenes parody video entertainingly delivers insights to the unique benefits of each type of Mary's Turkey, and why they are the best option for any Thanksgiving gathering—no matter the size or budget:

• Heritage – Descendants of the original American turkey, perfect for foodies
• Organic – Most extraordinary quality at an Always Affordable^SM Price
• Non-GMO – Best value for exceptional quality
• Brined – Cooking made easy
• Breast – Good option for smaller gatherings
• Tofurkey – One of the many available turkey alternatives

Make Thanksgiving Better – Reserve a Mary's Turkey
Mary's Turkey is available now for pre-order at all Natural Grocers stores and online for in-store pickup. Customers can visit Natural Grocers' Thanksgiving site to watch "Let's Talk Turkey," learn more about Mary's Free-Range Turkey, reserve the type and size of turkey that's right for them, and find recipes to create a Thanksgiving menu for every diet—gluten-free, keto and paleo friendly, vegan, and traditional.

{N}power® members who place their order by October 31, 2020 will received a $5 reward² to be used November 19 – November 25, 2020. Pre-orders are not required but are strongly recommended in order to get the right size and type.

About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; NaturalGrocers.com) is an expanding specialty retailer of organic and natural groceries, body care products, and dietary supplements. The company offers a flexible, neighborhood-store format, affordable prices, and free, science-based Nutrition Education programs to help customers make informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has more than 3,500 employees and operates 159 stores in 20 states.  Follow Natural Grocers on social media via Facebook, Instagram and Twitter. #NaturalGrocers

1 Federal regulations prohibit the use of hormones in pork and poultry products.

2 $5 off reward is only available to registered {N}power members and is valid only from November 19 – November 25, 2020 at participating Natural Grocers stores. Reward is redeemable only for in-store purchases and will be applied to the product's regular, non-discounted price.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What is the new Thanksgiving offering from Natural Grocers?

Natural Grocers is offering Mary's Free-Range Turkey for Thanksgiving, along with a fun promotional video.

When can customers pre-order turkeys from Natural Grocers?

Customers can pre-order turkeys now through October 31, 2020.

What special reward does Natural Grocers offer for pre-orders?

Customers who pre-order by October 31, 2020, can receive a $5 reward to use between November 19 and November 25, 2020.

What are the key benefits of Mary's Free-Range Turkeys?

Mary's Free-Range Turkeys are non-GMO, free-range, and raised without antibiotics, emphasizing humane and sustainable farming practices.

How many stores does Natural Grocers operate?

Natural Grocers operates 159 stores across 20 states.