Natural Grocers® Expands Private-Label Beverage Line with 100% Organic Savory Spritzers
Natural Grocers, the largest family-operated organic grocery retailer in the U.S., announced an April Fool's Day prank featuring fictional savory spritzers in their private-label beverage line. The fake product line included quirky flavors like Onion Water, Roasted Chicken Water, Clam Water, and Mac & Cheese Fizz Water, priced at $1.49 per can or $8.49 for a 6-pack.
While the savory spritzers were a joke, the company highlighted their actual beverage offerings including Organic Coconut Water, Raw Kombucha, Raw Tepache, Sparkling Probiotic Water, and Organic Sparkling Tea. As part of the promotion, {N}power members can receive one free Natural Grocers Brand single-serve beverage at checkout from April 1-4, 2025.
The company's private label brand, launched in 2016, now features over 800 high-quality products available exclusively at Natural Grocers stores.
Natural Grocers, il più grande rivenditore di generi alimentari biologici a conduzione familiare negli Stati Uniti, ha annunciato uno scherzo per il Pesce d'Aprile con una linea di bevande private etichettate contenente spritzer salati fittizi. La linea di prodotti falsa includeva sapori bizzarri come Acqua di Cipolla, Acqua di Pollo Arrosto, Acqua di Vongole e Acqua Frizzante al Mac & Cheese, al prezzo di $1.49 per lattina o $8.49 per un pacco da 6.
Sebbene gli spritzer salati fossero uno scherzo, l'azienda ha messo in evidenza le sue reali offerte di bevande, tra cui Acqua di Cocco Biologica, Kombucha Cruda, Tepache Crudo, Acqua Frizzante Probiotica e Tè Frizzante Biologico. Come parte della promozione, i membri di {N}power possono ricevere una bevanda monodose gratuita del marchio Natural Grocers al momento del pagamento dal 1 al 4 aprile 2025.
Il marchio privato dell'azienda, lanciato nel 2016, presenta ora oltre 800 prodotti di alta qualità disponibili esclusivamente nei negozi Natural Grocers.
Natural Grocers, el mayor minorista de comestibles orgánicos operado por una familia en EE. UU., anunció una broma del Día de los Inocentes con una línea de bebidas de marca privada que presenta spritzers salados ficticios. La línea de productos falsa incluía sabores peculiares como Agua de Cebolla, Agua de Pollo Asado, Agua de Almejas y Agua con Gas de Mac & Cheese, a un precio de $1.49 por lata o $8.49 por un paquete de 6.
Aunque los spritzers salados eran una broma, la compañía destacó sus verdaderas ofertas de bebidas, incluyendo Agua de Coco Orgánica, Kombucha Cruda, Tepache Crudo, Agua Probiotica con Gas y Té Espumoso Orgánico. Como parte de la promoción, los miembros de {N}power pueden recibir una bebida de una sola porción gratuita de la marca Natural Grocers al momento de pagar del 1 al 4 de abril de 2025.
La marca de etiqueta privada de la compañía, lanzada en 2016, ahora cuenta con más de 800 productos de alta calidad disponibles exclusivamente en las tiendas Natural Grocers.
내추럴 그로서스, 미국에서 가장 큰 가족 운영 유기농 식료품 소매업체가 사기성 맛있는 스프리처를 포함한 자사 브랜드 음료 라인의 만우절 장난을 발표했습니다. 가짜 제품 라인에는 양파 물, 구운 닭고기 물, 조개 물, 그리고 맥앤치즈 탄산수와 같은 기발한 맛이 포함되어 있으며, 가격은 캔당 $1.49 또는 6개 팩에 $8.49입니다.
비록 맛있는 스프리처는 농담이었지만, 회사는 유기농 코코넛 워터, 생 콤부차, 생 테파체, 발효 프로바이오틱 워터, 유기농 탄산 차와 같은 실제 음료 제품을 강조했습니다. 프로모션의 일환으로, {N}power 회원들은 2025년 4월 1일부터 4일까지 결제 시 자연 그로서스 브랜드의 단일 서빙 음료를 무료로 받을 수 있습니다.
회사의 프라이빗 라벨 브랜드는 2016년에 출시되었으며, 현재 800개 이상의 고품질 제품이 자연 그로서스 매장에서 독점적으로 제공됩니다.
Natural Grocers, le plus grand détaillant d'aliments biologiques géré par une famille aux États-Unis, a annoncé une farce pour le poisson d'avril avec une ligne de boissons de marque privée contenant des spritzers salés fictifs. La fausse ligne de produits comprenait des saveurs originales comme Eau d'Oignon, Eau de Poulet Rôti, Eau de Palourde et Eau Pétillante au Mac & Cheese, au prix de 1,49 $ par canette ou 8,49 $ pour un pack de 6.
Bien que les spritzers salés soient une blague, l'entreprise a mis en avant ses véritables offres de boissons, y compris Eau de Coco Biologique, Kombucha Crue, Tepache Cru, Eau Pétillante Probiotique et Thé Pétillant Biologique. Dans le cadre de la promotion, les membres de {N}power peuvent recevoir une boisson en portion unique gratuite de la marque Natural Grocers lors du passage en caisse du 1er au 4 avril 2025.
La marque de distributeur de l'entreprise, lancée en 2016, propose désormais plus de 800 produits de haute qualité disponibles exclusivement dans les magasins Natural Grocers.
Natural Grocers, der größte familiengeführte Anbieter von Bio-Lebensmitteln in den USA, hat einen Aprilscherz angekündigt, der fiktive herzhafte Spritzer in seiner Eigenmarken-Getränkelinie präsentiert. Die gefälschte Produktlinie enthielt skurrile Geschmäcker wie Zwiebelwasser, geröstetes Hühnerwasser, Muschelwasser und Mac & Cheese Sprudelwasser, zu Preisen von 1,49 $ pro Dose oder 8,49 $ für ein 6er-Pack.
Obwohl die herzhaften Spritzer ein Scherz waren, hob das Unternehmen seine tatsächlichen Getränkeangebote hervor, darunter Bio-Kokoswasser, rohe Kombucha, rohes Tepache, sprudelndes Probiotikwasser und biologischer Sprudeltee. Im Rahmen der Promotion können {N}power-Mitglieder vom 1. bis 4. April 2025 beim Checkout ein kostenloses Einzelportionsgetränk der Marke Natural Grocers erhalten.
Die Eigenmarke des Unternehmens, die 2016 eingeführt wurde, umfasst nun über 800 hochwertige Produkte, die exklusiv in den Geschäften von Natural Grocers erhältlich sind.
- Large private label portfolio with 800+ products
- Free beverage promotion for loyalty program members
- Diverse range of organic beverage offerings
- None.
Sustainably sourced, farm-to-table beverages available now in four irresistible, comforting combinations
SPLASH INTO SAVORY WELLNESS
Since its debut in 2016, the Natural Grocers Brand has grown to feature more than 800 high-quality products, available exclusively at Natural Grocers stores. Inspired by rustic gardens, friendly farms, the salty sea breeze, and the quiet solace of a late night on the couch after a long day, these four savory flavors are a bold addition to the company's already unique lineup of beverages, including its sparkling probiotic waters, teas, kombuchas and tepaches.
SPRITZER VARIETIES
- Onion Water
- Roasted Chicken Water
- Clam Water
- Mac & Cheese Fizz Water
"We're excited to bring these unforgettable flavors to our customers," said a spokesperson for Natural Grocers. "Trends may come and go, but water is timeless. And a little-known fact: sparkling water was first created in 1767 by Joseph Priestley, an English scientist who discovered how to infuse water with carbon dioxide while living near a brewery. He was also a philosopher and a clergyman—basically, the perfect recipe for someone who would also be really into bubbles, onions, chickens, clams, and mac & cheese.
"You don't need to be a philosopher, clergyman, or scientist to enjoy our new sparkling beverages—just a taste for the finer, more savory things in life."
Customers can find these quirky, refreshing drinks in Always AffordableSM 12 oz cans, available individually or in convenient 6-packs made from recyclable cardboard. Whether you're sipping at home, at work, or sharing with friends, the Natural Grocers® Savory Spritzers are the perfect way to add a little sparkle to your day. Cheers to bold flavors and bubbly adventures!
SPRITZER ATTRIBUTES
- Only 30 Calories/No Added Sugars
- Certified Organic, Non-GMO
- Made with Sustainably Sourced Recycled Water (provided by farm partners)
- Made with
100% Organic Savory Flavors (onion, essence of chicken – post bath, clam, and aged cheddar) - Made without Artificial Flavorings, Additives or Preservatives, or Synthetic Colors
- 12 oz Recyclable Aluminum Cans (
$1.49 - 6 Pack (
$8.49
IN STORES NOW...APRIL FOOLS
If you're thinking to yourself, "But…why?!?" Happy April Fool's Day! These Savory Spritzers may not be real, but these Natural Grocers Brand ready-to-drink beverages are as real as it gets.
- Organic Coconut Water
- Organic Raw Kombucha
- Organic Raw Tepache
- Organic Sparkling Probiotic Water
- Organic Sparkling Tea
Even better, {N}power members can get one FREE Natural Grocers Brand single-serve beverage at checkout, April 1-4, 2025. Coupon can be clipped from the mobile app or online dashboard. Click here to learn more.I
SIGN UP & SAVE
Not an {N}power member? Not a problem! Discover {N}power, Natural Grocers' free customer rewards program, and enjoy exclusive discounts, deals, and surprise offers. Customers can sign up for {N]power here. Customers can also download the Natural Grocers App for easy access to {N}power benefits and more.
- Learn more about Natural Grocers Brand Products and product standards at www.naturalgrocers.com/natural-grocers-brand-products.
- Click here for an April Fool's media kit from Natural Grocers.
- Follow Natural Grocers on Facebook, Instagram and TikTok for real product releases, recipes, tips, local events and discount reminders.
- For media inquiries or sample requests, please email kmacarelli@naturalgrocers.com.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than
I Offer available only to {N}power members, for in-store purchases at participating stores, 4/1/2025 – 4/4/2025. Customers who have signed up for {N}power by 3/30/2025 will receive this coupon via email to clip to their rewards account. See email for additional terms. {N}power offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower and privacy policy available at www.naturalgrocers.com/privacy-policy. Natural Grocers reserves the right to correct errors. Void where prohibited by law.
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SOURCE Natural Grocers by Vitamin Cottage, Inc.
FAQ
What is Natural Grocers' April Fools' Day 2025 promotion for {N}power members?
How many products are in Natural Grocers' private label brand as of 2025?
What real beverage options does Natural Grocers offer in their private label line?
How much would the fictional Natural Grocers savory spritzers have cost?
