Natural Grocers® Brand Organic Soups Hit Shelves This Winter

Rhea-AI Summary

Natural Grocers, America's largest family-operated organic grocery retailer, has launched six new varieties of organic soups under its house brand. The new products are Certified Organic, Non-GMO, and made with plant-based, gluten- and dairy-free ingredients. The soups come in 14 oz BPA-free pouches, priced at $4.49, and include varieties such as Butternut Squash, Creamy Tomato, Sauerkraut, Sweet Corn, Three Lentil, and Vegan Chili Bean.

The launch emphasizes sustainability through lightweight packaging that reduces energy use in production and transportation. The house brand, established in 2016, now offers over 800 products. Recent additions include new frozen Organic Wood Fired Pizza flavors and seasonal Organic Coffee varieties, with plans to launch Organic Wheat Pasta and Organic Pasta Sauce made with biodynamic ingredients.

Positive

• Expansion of private label product line with 6 new organic soups
• Sustainable packaging design reducing production and transportation costs
• Premium positioning with organic certification and clean ingredients
• Competitive pricing at $4.49 per unit

Negative

• None.

Company expands premium-quality house brand with six savory heat-and-serve soups in convenient, resource-efficient pouches

LAKEWOOD, Colo., Jan. 2, 2025 /PRNewswire/ -- As the holidays wind down, and winter settles in, soup lovers can rejoice, as "soup season" is finally here. Soup is that delicious, comforting food that encourages you to slow down, cozy in and enjoy a simple, yet nourishing meal. Natural Grocers®, America's largest family-operated organic and natural grocery retailer proudly announces the introduction of six new varieties of savory delicious soups to its collection of Natural Grocers® Brand Products. All six varieties are Certified Organic, Non-GMO and crafted with entirely plant-based, gluten- and dairy-free ingredients.

SUSTAINABILITY, FLAVOR & CONVENIENCE
Sustainability, premium quality and affordability are principles behind every Natural Grocers Brand Product, including these varieties of organic soups. Each is packaged in BPA-free pouches designed with resource efficiency in mind, offering a lightweight alternative to glass jars or cans that helps reduce energy use during production and transportation. But don't forget about the flavor and convenience!

Raquel Isely, Vice President of Marketing at Natural Grocers, states, "We are thrilled to introduce six new soups to our shelves nationwide. From classics like Creamy Tomato and Butternut Squash to bold, outside-the-pouch flavors like Sauerkraut and Sweet Corn, there's something for everyone to enjoy. These convenient 14 oz. packets are perfect to keep at home or take on the go for an easy lunch or quick meal. Just heat, serve, and savor one of life's most comforting foods—all at an Always Affordable Price^SM."

PRODUCT VARIETIES

• Organic Butternut Squash Soup
• Organic Creamy Tomato Soup
• Organic Sauerkraut Soup
• Organic Sweet Corn Soup
• Organic Three Lentil Soup
• Organic Vegan Chili Bean Soup

ATTRIBUTES

• Certified Organic
• Plant-based, Gluten-free and Dairy-free Ingredients 
• Vegan Friendly
• No Artificial Flavorings, Additives or Preservatives, or Synthetic Colors Added
• Heat and Serve
• Available in 14 oz.
• Packaged in BPA-Free, Shelf-Stable Pouches
• National Retail: Always Affordable ^SM at $4.49

RECENT ADDITIONS AND COMING SOON
Established in 2016, the house brand currently offers over 800 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards by clicking here. Recent additions to the private-label line include three new gourmet flavors of frozen Organic Wood Fired Pizza and two new seasonal flavors of Organic Coffee. Customers can look forward to more premium-quality products at Always Affordable Prices^SM, including Organic Wheat Pasta and Organic Pasta Sauce (made with biodynamic ingredients), arriving in stores soon.

• Click here for a media kit featuring the new organic soups, courtesy of Natural Grocers.
• To learn more about Natural Grocers' grocery standards, click here.
• To request media samples, or for any press-related questions, please contact Katie Macarelli: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 167 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What are the new Natural Grocers (NGVC) organic soup varieties and their price?

Natural Grocers has launched six varieties: Butternut Squash, Creamy Tomato, Sauerkraut, Sweet Corn, Three Lentil, and Vegan Chili Bean Soup. They are priced at $4.49 for a 14 oz pouch.

How many products are in Natural Grocers' (NGVC) house brand portfolio as of 2025?

Natural Grocers' house brand, established in 2016, currently offers over 800 high-quality products available exclusively at their stores.

What are the key features of Natural Grocers' (NGVC) new organic soups?

The soups are Certified Organic, Non-GMO, plant-based, gluten-free, dairy-free, vegan-friendly, and contain no artificial ingredients. They come in BPA-free, shelf-stable pouches.

What new products is Natural Grocers (NGVC) planning to launch next?

Natural Grocers plans to launch Organic Wheat Pasta and Organic Pasta Sauce made with biodynamic ingredients.