Nexxen Launches Deal Marketplace for Premium Video, TV and Display
Nexxen has launched Deal Marketplace, a new feature within its demand-side platform, Nexxen DSP. The marketplace provides a centralized interface for advertisers to discover, visualize, and activate preferred deals across connected TV, online video, and display advertising. The platform offers access to premium supply inventory with advanced audience-targeting capabilities, including TV Audiences segments, content-level targeting, and CTV high-attention options. Deal Marketplace incorporates contextually curated private marketplace deals and aims to improve efficiency in campaign planning and execution through data-backed decision making.
Nexxen ha lanciato Deal Marketplace, una nuova funzionalità all'interno della sua piattaforma di domanda, Nexxen DSP. Il marketplace offre un'interfaccia centralizzata per gli inserzionisti per scoprire, visualizzare e attivare offerte preferite attraverso TV connesse, video online e pubblicità display. La piattaforma fornisce accesso a un inventario premium con avanzate capacità di targeting del pubblico, inclusi segmenti di audience televisive, targeting a livello di contenuto e opzioni di alta attenzione per CTV. Deal Marketplace incorpora offerte curate contestualmente nel marketplace privato e punta a migliorare l'efficienza nella pianificazione e nell'esecuzione delle campagne attraverso decisioni supportate dai dati.
Nexxen ha lanzado Deal Marketplace, una nueva función dentro de su plataforma de demanda, Nexxen DSP. El marketplace proporciona una interfaz centralizada para que los anunciantes descubran, visualicen y activen ofertas preferidas en TV conectada, video en línea y publicidad display. La plataforma ofrece acceso a inventario de suministro premium con capacidades avanzadas de segmentación de audiencia, incluidos segmentos de audiencias de TV, segmentación a nivel de contenido y opciones de alta atención para CTV. Deal Marketplace incorpora ofertas privadas cuidadosamente seleccionadas y tiene como objetivo mejorar la eficiencia en la planificación y ejecución de campañas a través de la toma de decisiones respaldadas por datos.
Nexxen은 수요 측 플랫폼인 Nexxen DSP 내에 Deal Marketplace라는 새로운 기능을 출시했습니다. 이 마켓플레이스는 광고주가 연결된 TV, 온라인 비디오 및 디스플레이 광고 전반에서 선호하는 거래를 발견하고 시각화하며 활성화할 수 있는 중앙 집중식 인터페이스를 제공합니다. 이 플랫폼은 TV 청중 세그먼트, 콘텐츠 수준 타겟팅, CTV 고주목 옵션을 포함한 고급 청중 타겟팅 기능을 갖춘 프리미엄 공급 재고에 대한 접근에 도움을 줍니다. Deal Marketplace는 상황에 맞게 선별된 프라이빗 마켓플레이스 거래를 통합하고 데이터 지원 의사 결정을 통해 캠페인 계획 및 실행의 효율성을 향상시키는 것을 목표로 합니다.
Nexxen a lancé Deal Marketplace, une nouvelle fonctionnalité au sein de sa plateforme de demande, Nexxen DSP. Le marketplace offre une interface centralisée permettant aux annonceurs de découvrir, visualiser et activer des offres préférées sur la TV connectée, la vidéo en ligne et la publicité display. La plateforme donne accès à un inventaire de produits premium avec des capacités de ciblage d’audience avancées, y compris des segments d’audience TV, un ciblage au niveau du contenu et des options de haute attention pour la CTV. Deal Marketplace intègre des offres de marché privé soigneusement sélectionnées et vise à améliorer l'efficacité de la planification et de l'exécution des campagnes grâce à des décisions basées sur les données.
Nexxen hat Deal Marketplace eingeführt, eine neue Funktion innerhalb seiner Demand-Side-Plattform, Nexxen DSP. Der Marketplace bietet eine zentralisierte Benutzeroberfläche für Werbetreibende, um bevorzugte Angebote in Connected TV, Online-Video und Display-Werbung zu entdecken, zu visualisieren und zu aktivieren. Die Plattform ermöglicht den Zugang zu Premium-Vorräten mit fortschrittlichen Zielgruppen-Targeting-Möglichkeiten, einschließlich TV-Publikum-Segmenten, Content-Level-Targeting und CTV-Hochaufmerksamkeitsoptionen. Deal Marketplace integriert kontextuell kuratierte private Marktplatzangebote und hat zum Ziel, die Effizienz bei der Kampagnenplanung und -umsetzung durch datengestützte Entscheidungen zu verbessern.
- Launch of new Deal Marketplace platform expanding service offerings
- Integration of premium inventory access across multiple advertising channels (CTV, OLV, display)
- Enhanced targeting capabilities through proprietary TV Intelligence solution
- None.
Insights
The launch of Deal Marketplace represents an incremental improvement in Nexxen's advertising technology stack, though its immediate revenue impact may be The platform primarily streamlines existing processes rather than introducing revolutionary capabilities. The focus on CTV and premium video aligns with industry trends, but faces stiff competition from established players like The Trade Desk and Google's DV360.
The platform's integration of linear and streaming viewership data through TV Intelligence offers a competitive advantage in audience targeting. However, the real value proposition lies in operational efficiency gains for advertisers rather than direct monetary benefits for Nexxen in the short term. While this development strengthens Nexxen's market position, it's more of a necessary evolution than a game-changing innovation in the highly competitive ad-tech landscape.
Advertisers can now discover, visualize and activate on premium supply through a centralized, streamlined interface.
NEW YORK, Oct. 28, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the launch of Deal Marketplace, the newest feature within its demand-side platform, Nexxen DSP. With a centralized interface, Deal Marketplace is built to enable advertisers to better discover, visualize and activate preferred deals across connected TV (“CTV”), online video (“OLV”) and display, reducing overall time spent planning and executing campaigns.
The marketplace was designed to improve efficiency while also empowering advertisers to make data-backed decisions. Through Nexxen’s Deal Marketplace, advertisers gain transparency into a wide range of premium supply inventory, leveraging advanced audience-targeting capabilities.
These deals include TV Audiences – custom audience segments accessible via Nexxen’s proprietary TV Intelligence solution, which combines both linear and streaming viewership data – as well as content-level targeting and first-to-market CTV high-attention and green media options. Deal Marketplace also offers inventory through contextually curated private marketplace (“PMP”) deals, crafted using a blend of content and audience-layered data.
“Deal Marketplace is a further example of Nexxen’s commitment to addressing key industry challenges in premium video and streaming,” said David Roman, senior vice president, Nexxen DSP. “Through Deal Marketplace, we are reducing the time it takes buyers to discover and activate high-quality deals, so they can get back to what matters. Alongside the streamlined system, Deal Marketplace offers flexible technology, unique packages and differentiated targeting solutions and data sources.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
For more information, please contact:
Genevieve Wheeler
Communications Director
gwheeler@nexxen.com
FAQ
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