Cloudflare Sets Out to Create New Blueprint for a Zero-Emissions Internet

Rhea-AI Summary

Cloudflare (NYSE: NET) announced its commitment to achieving a zero-carbon Internet. By 2025, it aims to operate on 100% renewable energy and eliminate all historical carbon emissions since its inception. Currently, its network supports 17% of the web. Cloudflare is also launching sustainable edge computing services, enabling businesses to route traffic through renewable energy-powered data centers. Customers can track their carbon footprint with the Carbon Impact Report and automatically receive green certification for websites built on Cloudflare Pages.

Positive

• Cloudflare will operate on 100% renewable energy by 2025.
• The company aims to remove historical carbon emissions.
• Launch of sustainable edge computing services enhances market positioning.
• Customers can reduce carbon footprints using the Carbon Impact Report.

Negative

• None.

Cloudflare, Inc. (NYSE: NET), the security, performance, and reliability company helping to build a better Internet, today announced it will help power an Internet with zero carbon emissions. Now, not only will one of the world's largest and most interconnected networks operate on 100 percent renewable energy, but Cloudflare will also remove all historical carbon its global network has emitted since its founding by 2025. The Internet is responsible for approximately 1 billion tons of greenhouse gas emissions per year—roughly comparable to the annual CO2 emissions of the entire aviation industry worldwide. Now any Internet property on Cloudflare’s network—which today already consists of 17 percent of the web—will automatically reduce emissions and seamlessly contribute to a greener, more sustainable world.

Today Cloudflare is also releasing sustainable edge computing services and energy efficient features to help organizations of any size build sustainability directly into their own applications, websites, and networks. Now businesses can choose to intelligently route traffic through data centers powered by renewable energy using Green Compute on Cloudflare Workers. Customers can also understand and quantify their individual footprints and approximate savings from Cloudflare’s network in comparison to Internet averages with the Carbon Impact Report. Furthermore, organizations that deploy websites on Cloudflare Pages will automatically operate on renewable energy and receive a green certification from The Green Web Foundation displayed through a verified badge.

“Internet usage has skyrocketed in the last couple of years, growing over 80 percent on our network, and is showing no signs of slowing down. For every search you do, online order you make, and video call you join, there is an environmental impact from the physical data centers, servers, and other physical infrastructure the Internet relies on,” said Matthew Prince, co-founder and CEO of Cloudflare. “We want to give the Internet a clean slate to help build toward a future where it’s easy for anyone to create, build, and run their applications on green energy while remaining secure, fast, and reliable.”

As Internet usage continues to rise, so does the energy that’s required to deliver online services. The electricity used to power the Internet’s infrastructure helps move content that sits in faraway servers, passes it through networks, and allows for it to land on a user’s device. While turning to cloud platforms to deliver a service or document is more environmentally efficient than paper printouts for example, each Internet-powered property has a climate impact that can be mitigated. Organizations need the insights, tools, and control to lower their supply chain carbon emissions without sacrificing the security, speed, or reliability of their applications and corporate networks.

Cloudflare is providing environmentally efficient solutions, giving organizations a seamless way to:

• Power compute with renewable energy: Using Cloudflare’s distributed global network to drive a better climate outcome, businesses and developers can elect to route a portion of their compute workloads through facilities on Cloudflare’s edge powered by 100 percent renewable energy with Green Compute on Cloudflare Workers.
• Quantify their individual footprint and carbon savings from Cloudflare’s network: The millions of customers powered by Cloudflare can effortlessly track and view their approximate carbon savings from their usage of Cloudflare services in comparison to Internet averages for the same volumes. With the Carbon Impact Report, all customers can view customized data on their individual footprints on Cloudflare’s network to quantify, report on, and set sustainability goals, as well as view recommendations on actions they can take to reduce their carbon impact.
• Receive green certification on their websites by default: All websites are automatically powered by 100 percent renewable energy with Cloudflare Pages, now in partnership with The Green Web Foundation. Organizations and developers default to deploy certified green web pages and can elect to display a verified badge.
• Reduce unnecessary energy from search engines indexing the web: Search engines will be notified by Cloudflare when content on a page has changed, to eliminate unnecessary crawls and energy. This option will be available in the future for all Cloudflare customers, to help deliver fresher indexes while wasting fewer resources from search engines.

Efficiency has been at the core of Cloudflare’s network from its founding. In contrast to legacy models that transport certain activity to specific data centers halfway across the world, each Cloudflare data center delivers full functions of security, performance, and reliability to intelligently serve users based on location. The coupling of comprehensive services and Cloudflare's network edge—spanning more than 200 cities operating within milliseconds of the Internet-connected population—simultaneously reduces energy to transport while providing optimal speed and security. Cloudflare continues to iterate on the optimal efficiency of its network, and has achieved more than 50 percent improvement in requests per watt by deploying Arm®Neoverse™-based processors in its edge servers. Today, the company is furthering its efficiencies with renewable energy-powered edge computing and services for its customers to build and scale sustainability.

“The industry is facing a massive opportunity to accommodate the increasing demand on cloud computing in a sustainable way,” said Chris Bergey, senior vice president and general manager, Infrastructure Line of Business, Arm. “Energy efficiency is part of Arm’s DNA, and we are pleased to see Cloudflare leverage the performance-per-watt benefits of Neoverse as they continue to build on and prioritize the overall efficiencies of its vast global network.”

"Cloudflare's recent climate disclosures and commitments are encouraging, especially given how much traffic flows through their network. Every provider should be at least this transparent when it comes to accounting for the environmental impact of their services", said Chris Adams, Co-director of The Green Web Foundation. "We see a growing number of users relying on CDNs to host their sites, and they are often confused when their sites no longer show as green, because they’re not using a green CDN. It’s good to see another more sustainable option available to users, and one that is independently verified.”

To learn more about Cloudflare’s environmental sustainability efforts, please check out the resources below:

• Cloudflare's Climate Commitments: 100% Renewable & Zeroing out Emissions Back to Day 1
• Green Compute on Cloudflare Workers
• Understand and reduce your carbon with Cloudflare Carbon Impact Report
• Green Hosting with Cloudflare Pages
• Deploying Energy Efficient Edge Servers, Delivering 57% More Performance Per Watt
• Helping build a green Internet

About Cloudflare

Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is on a mission to help build a better Internet. Cloudflare’s suite of products protect and accelerate any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures 2018 list and ranked among the World’s Most Innovative Companies by Fast Company in 2019. Headquartered in San Francisco, CA, Cloudflare has offices in Austin, TX, Champaign, IL, New York, NY, San Jose, CA, Seattle, WA, Washington, D.C., Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney, and Tokyo.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “explore,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words, or other similar terms or expressions that concern our expectations, strategy, plans, or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements regarding our plans and objectives for our network’s use of renewable energy, the removal of our network’s historical carbon emissions, and our development of sustainable edge computing services and energy efficient features in our products, the benefits to our customers from using Green Compute on Cloudflare Workers, our Carbon Impact dashboard, Cloudflare Pages, search engine indexing, and our other products and technology, the expected functionality and performance of Green Compute on Cloudflare Workers, our Carbon Impact dashboard, Cloudflare Pages, search engine indexing, and our other products and technology, our technological development, future operations, growth, initiatives, or strategies, and comments made by our CEO and others. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in our filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-Q filed on May 7, 2021, as well as other filings that we may make from time to time with the SEC.

The forward-looking statements made in this press release relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements.

© 2021 Cloudflare, Inc. All rights reserved. Cloudflare, the Cloudflare logo, Cloudflare Workers, and Cloudflare Pages are trademarks and/or registered trademarks of Cloudflare, Inc. in the U.S. and other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies.

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