Cloudflare Helps Content Creators Regain Control of their Content from AI Bots
Cloudflare (NYSE: NET) has announced AI Audit, a set of tools to help websites analyze and control how AI models use their content. This initiative aims to give content creators control over their data and potentially set fair prices for AI companies using it for training and retrieval augmented generation (RAG).
Key features of AI Audit include:
- Free automatic control of AI bots
- Analytics to understand AI bot access patterns
- Tools to better protect rights when negotiating with model providers
- Future capability to set fair prices for content scanning
Cloudflare's goal is to create a transparent exchange between websites seeking content control and AI model providers needing fresh data sources. This move addresses concerns about AI bots scanning content without creators' knowledge or compensation, potentially impacting the quality and diversity of online information.
Cloudflare (NYSE: NET) ha annunciato AI Audit, un insieme di strumenti progettati per aiutare i siti web ad analizzare e controllare come i modelli di intelligenza artificiale utilizzano i loro contenuti. Questa iniziativa mira a garantire ai creatori di contenuti il controllo sui propri dati e potenzialmente a stabilire prezzi equi per le aziende di intelligenza artificiale che utilizzano tali dati per l'addestramento e la generazione aumentata di reperti (RAG).
Le principali caratteristiche di AI Audit includono:
- Controllo automatico gratuito dei bot AI
- Analisi per comprendere i modelli di accesso dei bot AI
- Strumenti per proteggere meglio i diritti durante le trattative con i fornitori di modelli
- Futura possibilità di stabilire prezzi equi per la scansione dei contenuti
Obiettivo di Cloudflare è creare uno scambio trasparente tra i siti web che cercano di controllare i contenuti e i fornitori di modelli AI che necessitano di nuove fonti di dati. Questa mossa affronta le preoccupazioni riguardo ai bot AI che scandagliano i contenuti senza la conoscenza o il compenso dei creatori, potenzialmente influenzando la qualità e la diversità delle informazioni online.
Cloudflare (NYSE: NET) ha anunciado AI Audit, un conjunto de herramientas para ayudar a los sitios web a analizar y controlar cómo los modelos de IA utilizan su contenido. Esta iniciativa tiene como objetivo darle a los creadores de contenido control sobre sus datos y potencialmente fijar precios justos para las empresas de IA que los utilizan para entrenamiento y generación aumentada de recuperación (RAG).
Las características clave de AI Audit incluyen:
- Control automático gratuito de bots de IA
- Analítica para entender los patrones de acceso de los bots de IA
- Herramientas para proteger mejor los derechos al negociar con proveedores de modelos
- Capacidad futura para fijar precios justos por el escaneo de contenidos
El objetivo de Cloudflare es crear un intercambio transparente entre los sitios web que buscan controlar su contenido y los proveedores de modelos de IA que necesitan nuevas fuentes de datos. Este movimiento aborda las preocupaciones sobre los bots de IA que escanean contenido sin el conocimiento o la compensación de los creadores, lo que podría afectar la calidad y diversidad de la información en línea.
클라우드플레어(뉴욕증권거래소: NET)는 웹사이트가 AI 모델이 콘텐츠를 사용하는 방법을 분석하고 제어하도록 돕는 도구 세트인 AI 감사를 발표했습니다. 이 이니셔티브는 콘텐츠 제작자에게 데이터에 대한 제어권을 부여하고, AI 기업이 이를 교육 및 검색 증강 생성(RAG)에 사용하는 데 따른 공정한 가격을 설정할 가능성을 제공합니다.
AI 감사의 주요 기능은 다음과 같습니다:
- 무료 자동 AI 봇 제어
- AI 봇 접근 패턴을 이해하기 위한 분석
- 모델 제공자와 협상 시 권리를 더 잘 보호하기 위한 도구
- 미래에는 콘텐츠 스캔을 위한 공정한 가격 책정 가능
클라우드플레어의 목표는 콘텐츠 제어를 원하는 웹사이트와 새로운 데이터 소스가 필요한 AI 모델 제공자 간의 투명한 교환을 만드는 것입니다. 이 조치는 제작자의 지식이나 보상 없이 콘텐츠를 스캔하는 AI 봇에 대한 우려를 해결하며, 온라인 정보의 질과 다양성에 영향을 미칠 수 있습니다.
Cloudflare (NYSE: NET) a annoncé AI Audit, un ensemble d'outils pour aider les sites web à analyser et contrôler comment les modèles d'IA utilisent leur contenu. Cette initiative vise à donner aux créateurs de contenu le contrôle sur leurs données et à potentiellement établir des prix équitables pour les entreprises d'IA qui les utilisent pour la formation et la génération augmentée par récupération (RAG).
Les caractéristiques clés de l'AI Audit incluent :
- Contrôle automatique gratuit des bots d'IA
- Analyses pour comprendre les modèles d'accès des bots d'IA
- Outils pour mieux protéger les droits lors des négociations avec les fournisseurs de modèles
- Capacité future à fixer des prix équitables pour le scan de contenu
L'objectif de Cloudflare est de créer un échange transparent entre les sites web cherchant à contrôler leur contenu et les fournisseurs de modèles d'IA ayant besoin de nouvelles sources de données. Cette initiative répond aux préoccupations concernant les bots d'IA qui scannent du contenu sans que les créateurs en aient connaissance ou soient indemnisés, ce qui pourrait avoir un impact sur la qualité et la diversité de l'information en ligne.
Cloudflare (NYSE: NET) hat AI Audit angekündigt, ein Set von Tools, das Websites dabei hilft, zu analysieren und zu kontrollieren, wie KI-Modelle ihre Inhalte nutzen. Diese Initiative zielt darauf ab, den Inhaltsanbietern die Kontrolle über ihre Daten zu geben und potenziell faire Preise für KI-Unternehmen zu setzen, die diese zum Training und für Retrieval-augmented Generation (RAG) verwenden.
Wesentliche Merkmale von AI Audit umfassen:
- Kostenlose automatische Kontrolle von KI-Bots
- Analysen, um Zugriffs- und Nutzungsmuster von KI-Bots zu verstehen
- Tools, um die Rechte beim Verhandeln mit Modellanbietern besser zu schützen
- Zukünftige Möglichkeit, faire Preise für die Inhaltsscannerstellung festzulegen
Cloudflares Ziel ist es, einen transparenten Austausch zwischen Websites zu schaffen, die nach einer Kontrolle über Inhalte suchen, und KI-Modellanbietern, die frische Datenquellen benötigen. Dieser Schritt adressiert Bedenken, dass KI-Bots Inhalte scannen, ohne dass die Ersteller darüber informiert sind oder eine Entschädigung erhalten, was potenziell die Qualität und Vielfalt der Online-Informationen beeinträchtigen könnte.
- Introduction of AI Audit tools to help websites control AI model access to their content
- Potential for content creators to monetize their data used by AI companies
- Free automatic control of AI bots for all Cloudflare customers
- Provision of analytics to understand AI bot access patterns
- Development of tools to protect content creators' rights in negotiations with AI model providers
- Current lack of a seamless price-setting mechanism for content scanning (still in development)
With new tools to automatically control how AI bots can access content, Cloudflare is the first to stand up for content creators at scale
Website owners, whether for-profit companies, media and news publications, or small personal sites, may be surprised to learn AI bots of all types are scanning their content thousands of times every day without the content creator knowing or being compensated, causing significant destruction of value for businesses large and small. Even when website owners are aware of how AI bots are using their content, they lack a sophisticated way to determine what scanning to allow and a simple way to take action. For society to continue to benefit from the depth and diversity of content on the Internet, content creators need the tools to take back control.
“AI will dramatically change content online, and we must all decide together what its future will look like,” said Matthew Prince, co-founder and CEO, Cloudflare. "Content creators and website owners of all sizes deserve to own and have control over their content. If they don’t, the quality of online information will deteriorate or be locked exclusively behind paywalls. With Cloudflare's scale and global infrastructure, we believe we can provide the tools and set the standards to give websites, publishers, and content creators control and fair compensation for their contribution to the Internet, while still enabling AI model providers to innovate."
With AI Audit, Cloudflare aims to give content creators information and take back control so there can be a transparent exchange between the websites that want greater control over their content, and the AI model providers that are in need of fresh data sources, so that everyone benefits. With this announcement, Cloudflare aims to help any website:
- Automatically control AI bots, for free: AI is a quickly evolving space, and many website owners need time to understand and analyze how AI bots are affecting their traffic or business. Many small sites don’t have the skills or bandwidth to manually block AI bots. The ability to block all AI bots in one click puts content creators back in control.
- Tap into analytics to see how AI bots access their content: Every site using Cloudflare now has access to analytics to understand why, when, and how often AI models access their website. Website owners can now make a distinction between bots – for example, text generative bots that still credit the source of the data they use when generating a response, versus bots that scrape data with no attribution or credit.
- Better protect their rights when negotiating with model providers: An increasing number of sites are signing agreements directly with model providers to license the training and retrieval of content in exchange for payment. Cloudflare’s AI Audit tab will provide advanced analytics to understand metrics that are commonly used in these negotiations, like the rate of crawling for certain sections or the entire page. Cloudflare will also model terms of use that every content creator can add to their sites to legally protect their rights.
- Set a fair price for the right to scan content and transact seamlessly (in development): Many site owners, whether they are the large companies of the future or a high quality individual blog, do not have the resources, context, or expertise to negotiate one-off deals that larger publishers are signing with AI model providers, and AI model providers do not have the bandwidth to do this with every site that approaches them. In the future, even the largest content creators will benefit from Cloudflare’s seamless price setting and transaction flow, making it easy for model providers to find fresh content to scan they may otherwise be blocked from, and content providers to take control and be paid for the value they create.
Existing Cloudflare customers can access the AI Tab from their dashboard today to review analytics for their sites and start controlling bots now. Site owners can visit https://www.cloudflare.com/lp/ai-value-tool-waitlist/ to join a waitlist to participate in the beta for price setting capabilities.
To learn more, please check out the resources below:
- Blog: Start auditing and controlling the AI models accessing your content
- Join the waitlist: AI Value Tool Waitlist
- Join us online for demos, product announcements, and more at our first Builder Day Live Stream on September 26 at 11am PT. Register at builderday.pages.dev.
About Cloudflare
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Learn more about Cloudflare’s connectivity cloud at cloudflare.com/connectivity-cloud. Learn more about the latest Internet trends and insights at https://radar.cloudflare.com.
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Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “explore,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words, or other similar terms or expressions that concern Cloudflare’s expectations, strategy, plans, or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements regarding the capabilities and effectiveness of AI Audit and its related features and Cloudflare’s other products and technology, the benefits to Cloudflare’s customers from using AI Audit and its related features and Cloudflare’s other products and technology, the timing of when AI Audit or any of its related features will be developed and available in beta form, or generally available, to all current and potential Cloudflare customers, Cloudflare’s technological development, future operations, growth, initiatives, or strategies, and comments made by Cloudflare’s CEO and others. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in Cloudflare’s filings with the Securities and Exchange Commission (SEC), including Cloudflare’s Quarterly Report on Form 10-Q filed on August 1, 2024, as well as other filings that Cloudflare may make from time to time with the SEC.
The forward-looking statements made in this press release relate only to events as of the date on which the statements are made. Cloudflare undertakes no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law. Cloudflare may not actually achieve the plans, intentions, or expectations disclosed in Cloudflare’s forward-looking statements, and you should not place undue reliance on Cloudflare’s forward-looking statements.
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Cloudflare, Inc.
Daniella Vallurupalli
Vice President, Head of Global Communications
press@cloudflare.com
Source: Cloudflare, Inc.
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