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Newegg Takes the Wraps Off Its Holiday Promotions Campaign
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Newegg Commerce, Inc. (NASDAQ: NEGG) has launched its 2021 holiday promotional campaign, featuring a new commercial titled “Just Say Newegg.” The ad showcases a couple experiencing the magic of holiday deals through their revived computer monitor. The campaign will run through several sales events, including the Pre-Black Friday Sale (Nov 15-21), Black Friday Sale (Nov 22-27), Cyber Monday Sale (Nov 28-30), Holideals Sale (Dec 1-24), and Year-End Clearance Sale (Dec 25-31). Newegg aims to connect with shoppers emotionally while providing extensive discounts across product categories.
Positive
Launch of a holiday campaign aiming to attract holiday shoppers.
Emotional appeal in the marketing strategy to engage customers.
Multiple promotional sales events scheduled from mid-November to the end of December.
Negative
None.
LOS ANGELES--(BUSINESS WIRE)--
Newegg Commerce, Inc. (NASDAQ: NEGG), a leading tech-focused North American e-retailer, today unveiled its 2021 promotional campaign to help shoppers rediscover the magic of the holidays. The centerpiece of the campaign is a one-minute commercial titled “Just Say Newegg” depicting a young couple’s surprise when their broken-down computer monitor flickers back to life, its pixels morphing into holiday deals magically floating throughout the room. A holiday miracle? Visit https://newegg.com/justsaynewegg to see for yourself.
Newegg unveils its 2021 promotional campaign to help shoppers rediscover the magic of the holidays (Photo: Business Wire)
“The video and other creative assets we developed for this year’s holiday campaign appeal to shoppers’ sense of wonder in a fun and playful way, creating an emotional connection to help them embrace the magic of the season,” said Drew Roder, Director of Studio at Newegg. “This will be a holiday season like no other, and we’re offering great deals on a wide range of products to ensure that all shoppers visiting Newegg find the perfect gift for everyone on their list.”
The entire commercial was shot at Newegg’s in-house professional video production studio at the company’s Los Angeles-area headquarters. Newegg debuted the video on its YouTube channel this week, supported by activation across Facebook, Twitter, Instagram and many of its other social communities. Additionally, Newegg will support the campaign across its mobile and web storefronts, with video placement on a wide range of other digital platforms.
Now midway through the company’s annual Black November campaign, Newegg is offering customers nonstop holiday savings through the end of the year:
On November 15, Newegg kicks off its Pre-Black Friday Sale (November 15-21), offering great deals across all product categories.
Newegg’s Black Friday Sale (November 22-27) offers some of the best deals of the season with site-wide savings on great products for everyone on your list.
Black November then culminates with Newegg’s Cyber Monday Sale (November 28-30), with deep discounts on great gift ideas in all product categories.
Newegg’s Holideals Sale (December 1-24) offers big discounts on great gift ideas in all product categories.
The holiday season draws to a close with Newegg’s Year-End Clearance Sale (December 25-31), perfect for belated holiday gifts or those looking to treat themselves with a gift of their own.
Newegg Commerce, Inc., headquartered in the City of Industry, California, is a leading tech-focused e-retailer in North America and serves a global customer base throughout Europe, Asia Pacific, Latin America and the Middle East. Founded in 2001, the company offers direct sales and an online marketplace platform for desktop PCs and IT computer hardware, consumer electronics, automotive, gaming products and finished goods. Newegg also offers an extensive portfolio of technology, marketing, logistics and other partner services to help companies grow their business. For more information, please visithttps://www.newegg.com/.
This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Newegg believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by the Company. The Company's SEC filings are available at http://www.sec.gov.
