Newegg Partners with Ryan Vargas to Support One of NASCAR’s Youngest Rising Stars, and to Drive Awareness for the Company’s Newly Launched Automotive Storefront

Rhea-AI Summary

Newegg Commerce, Inc. (NASDAQ: NEGG) announces a partnership with NASCAR driver Ryan Vargas for the Dead On Tools 250 on October 30, 2021. This collaboration enhances Newegg's presence in the automotive market and includes branding on Vargas's Chevrolet Camaro. Newegg has launched Newegg Auto, featuring millions of car parts for North American customers. Additionally, Vargas will give away a $4,300 gaming PC to a fan. The partnership aims to connect with tech-savvy racing enthusiasts, aligning with Newegg's customer base.

Positive

• Partnership with Ryan Vargas strengthens presence in automotive market.
• Launch of Newegg Auto facilitates access to millions of car parts in North America.
• $4,300 gaming PC giveaway enhances customer engagement.
• Strategic collaboration targets tech-savvy racing fans and aligns with Newegg's brand.

Negative

• None.

LOS ANGELES--(BUSINESS WIRE)-- Newegg Commerce, Inc. (NASDAQ: NEGG), a leading tech-focused North American e-retailer with a growing presence in the automotive world, is partnering with Ryan Vargas for this weekend’s Dead On Tools 250 (October 30, 2021 at Martinsville Speedway in Martinsville, VA). Newegg recently unveiled Newegg Auto, the company’s expanded automotive storefront with millions of car parts in stock and ready to ship to customers throughout North America. The collaboration with Ryan Vargas announced today deepens Newegg’s connection with automotive enthusiasts by partnering with one of NASCAR’s most promising young stars. In addition to Newegg branding featured prominently on the Ryan Vargas No. 6 Swann Security Chevrolet Camaro, Newegg is donating a $4,300 gaming PC that he will give away to one lucky fan. Follow Ryan Vargas on TikTok and visit https://newegg.io/pr-vargas for full details on the giveaway.

At just 21 years of age, Ryan Vargas is one of the youngest drivers in the NASCAR Xfinity Series, and he’s fueling the movement to expose NASCAR to a broader audience on the TikTok platform. With 360K followers and counting, Ryan Vargas was one of the first athletes to be sponsored by TikTok, and he has the third-largest following of all NASCAR drivers on the platform.

“Ryan’s influence in the world of racing is undeniable. He represents a youthful movement in professional auto racing, and he connects with tech-savvy fans in a way that aligns perfectly with our core customer base,” said Andrew Choi, Director of Brand Marketing at Newegg. “As a company based a mere eight miles from Ryan’s birthplace in La Mirada, we celebrate local success stories like his, and we are proud to lend our support to Ryan as he continues his rise up the NASCAR ranks.”

Ryan Vargas represents a new legion of young motorsports enthusiasts, as he successfully expanded TikTok to an entirely new market of enthusiastic and diverse racing fans. Since making the jump to the NASCAR Xfinity Series in 2019, he has earned eleven top-20 finishes, including a top-10 finish at the NASCAR Xfinity Series Texas in October 2020. Newegg celebrates Ryan Vargas’ rise to NASCAR prominence, and the company is proud to cheer on this rising hometown hero as he continues to make his mark in the world of professional motorsports.

For more information and to shop Newegg, visit www.newegg.com. Like Newegg on Facebook, subscribe to Newegg on YouTube and follow Newegg on Twitter to stay up to date on the company’s latest news.

About Newegg Commerce, Inc.

Newegg Commerce, Inc., headquartered in the City of Industry, California, is a leading tech-focused e-retailer in North America and serves a global customer base throughout Europe, Asia Pacific, Latin America and the Middle East. Founded in 2001, the company offers direct sales and an online marketplace platform for desktop PCs and IT computer hardware, consumer electronics, automotive, gaming products and finished goods. Newegg also offers an extensive portfolio of technology, marketing, logistics and other partner services to help companies grow their business. For more information, please visit https://www.newegg.com/.

This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Newegg believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by the Company. The Company's SEC filings are available at http://www.sec.gov.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211029005112/en/

John Snedigar

Faultline Communications

john@faultlinecomms.com

408-705-7518

Investor Relations:

Lena Cati

The Equity Group Inc.

lcati@equityny.com

212-836-9611

Source: Newegg Commerce, Inc.