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Noodles & Company Puts a New Twist on Its Iconic Mac & Cheese with New Specialty Menu Launch in Select Test Markets

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Noodles & Company (NASDAQ: NDLS) is launching a new specialty Mac & Cheese menu in select markets across Colorado, Ohio, and Illinois. Building on their Wisconsin Mac & Cheese success, which sold over 10 million bowls in 2023, the company introduces three new variations: Buffalo Chicken Ranch, Garlic Bacon Ranch, and Pulled Pork BBQ Mac & Cheese. The company is also testing new items including Chicken Riggie, Green Goddess Salad, and Cajun Alfredo. All new dishes come with the company's Goodness Guarantee, allowing customers to exchange their meal if not satisfied.

Noodles & Company (NASDAQ: NDLS) lancia un nuovo menù speciale di Mac & Cheese in alcuni mercati del Colorado, Ohio e Illinois. Basandosi sul loro successo con il Wisconsin Mac & Cheese, che ha venduto oltre 10 milioni di ciotole nel 2023, l'azienda introduce tre nuove varianti: Buffalo Chicken Ranch, Garlic Bacon Ranch e Pulled Pork BBQ Mac & Cheese. L'azienda sta anche testando nuovi piatti, tra cui Chicken Riggie, Green Goddess Salad e Cajun Alfredo. Tutti i nuovi piatti sono coperti dalla Garanzia di Qualità dell'azienda, che consente ai clienti di scambiare il loro pasto se non sono soddisfatti.

Noodles & Company (NASDAQ: NDLS) está lanzando un nuevo menú especial de Mac & Cheese en mercados seleccionados de Colorado, Ohio e Illinois. Basándose en el éxito de su Wisconsin Mac & Cheese, que vendió más de 10 millones de tazones en 2023, la compañía presenta tres nuevas variaciones: Buffalo Chicken Ranch, Garlic Bacon Ranch y Pulled Pork BBQ Mac & Cheese. La empresa también está probando nuevos artículos, incluyendo Chicken Riggie, Green Goddess Salad y Cajun Alfredo. Todos los nuevos platos vienen con la Garantía de Calidad de la empresa, permitiendo a los clientes cambiar su comida si no están satisfechos.

Noodles & Company (NASDAQ: NDLS)는 콜로라도, 오하이오, 일리노이의 일부 시장에서 새로운 스페셜 Mac & Cheese 메뉴를 출시합니다. 2023년 1천만 개 이상의 그릇이 판매된 위스콘신 Mac & Cheese의 성공을 기반으로, 회사는 세 가지 새로운 변형인 Buffalo Chicken Ranch, Garlic Bacon Ranch, 그리고 Pulled Pork BBQ Mac & Cheese를 소개합니다. 회사는 또한 Chicken Riggie, Green Goddess Salad 및 Cajun Alfredo와 같은 새로운 항목을 시험하고 있습니다. 모든 새로운 요리는 고객이 만족하지 않을 경우 식사를 교환할 수 있도록 하는 회사의 품질 보증이 포함되어 있습니다.

Noodles & Company (NASDAQ: NDLS) lance un nouveau menu spécial de Mac & Cheese dans certains marchés du Colorado, de l'Ohio et de l'Illinois. S'appuyant sur le succès de leur Wisconsin Mac & Cheese, qui a vendu plus de 10 millions de bols en 2023, l'entreprise présente trois nouvelles variantes : Buffalo Chicken Ranch, Garlic Bacon Ranch et Pulled Pork BBQ Mac & Cheese. L'entreprise teste également de nouveaux articles tels que Chicken Riggie, Green Goddess Salad et Cajun Alfredo. Tous les nouveaux plats sont couverts par la Garantie de Qualité de l'entreprise, permettant aux clients d'échanger leur repas s'ils ne sont pas satisfaits.

Noodles & Company (NASDAQ: NDLS) bringt ein neues Spezialmenü für Mac & Cheese in ausgewählten Märkten von Colorado, Ohio und Illinois auf den Markt. Aufbauend auf dem Erfolg ihres Wisconsin Mac & Cheese, das 2023 über 10 Millionen Schalen verkauft hat, stellt das Unternehmen drei neue Variationen vor: Buffalo Chicken Ranch, Garlic Bacon Ranch und Pulled Pork BBQ Mac & Cheese. Das Unternehmen testet auch neue Artikel wie Chicken Riggie, Green Goddess Salad und Cajun Alfredo. Alle neuen Gerichte kommen mit der Qualitätsgarantie des Unternehmens, die es den Kunden erlaubt, ihre Mahlzeit umzutauschen, wenn sie nicht zufrieden sind.

Positive
  • Wisconsin Mac & Cheese demonstrated strong sales with over 10 million bowls sold in 2023
  • Menu expansion with three new premium Mac & Cheese variations
  • Product guarantee policy potentially increasing customer confidence and sales
Negative
  • None.

Insights

The launch of specialty Mac & Cheese menu items in select test markets represents an incremental opportunity but not a significant catalyst for $46M market cap NDLS. While Mac & Cheese is their best-selling item with over 10 million bowls sold in 2023, this test rollout in just three states (Colorado, Ohio and Illinois) suggests a cautious approach to menu innovation.

The partnership with The Culinary Edge and introduction of premium ingredients could potentially drive higher check averages and margins if successful. However, the geographic scope and focus on variations of an existing menu item rather than truly new offerings indicates this is more about menu optimization than transformative growth. The Goodness Guarantee program helps mitigate launch risk but also highlights execution concerns.

Noodles Introduces Bold Flavors to Its Famous Mac & Cheese, Revamping Classic Favorites Along the Way  

BROOMFIELD, Colo.  , Nov. 13, 2024 /PRNewswire/ -- Noodles & Company (NASDAQ: NDLS), the fast-casual chain famous for delivering Uncommon Goodness, is introducing a bold new lineup of specialty Mac & Cheese dishes. Announced today, this exciting addition brings fresh, elevated flavors and made-to-order perfection to Noodles' craveable menu, available in select markets, including Colorado, Ohio, and Illinois.  

A Bold, New Culinary Approach
Noodles & Company's Wisconsin Mac & Cheese has been the best-selling item on the menu for nearly 30 years, with over 10 million bowls sold in 2023 alone. Building on the popularity of this fan-favorite dish, the new specialty mac offerings reflect Noodles' ongoing commitment to innovation by introducing more ways for guests to enjoy it. To bring this vision to life, Noodles & Company partnered with The Culinary Edge to develop bold and unique ingredients that enhance the dining experience. The new specialty Mac & Cheese menu features: 

  • Buffalo Chicken Ranch Mac & Cheese – Elbow noodles tossed in a creamy cheddar and jack cheese sauce, topped with parmesan-crusted chicken, buffalo sauce, green onions, crispy onions and a drizzle of ranch.
  • Garlic Bacon Ranch Mac & Cheese – Elbow noodles tossed in a creamy garlic cheddar sauce, with bacon and white cheddar, topped with bacon, crispy onions, parmesan cheese, and fresh herbs.
  • Pulled Pork BBQ Mac & Cheese – Elbow noodles tossed in a creamy cheddar and jack cheese sauce, topped with smoky pulled pork, tangy BBQ sauce, green onions, and crispy onions.

"Our new specialty Mac & Cheese menu marks an exciting step forward for Noodles & Company as we continue to elevate our offerings, including the cornerstone of our menu—Mac & Cheese," said Scott Davis, chief concept officer at Noodles & Company. "As our best-selling dish, Mac & Cheese holds a special place with our guests, and this launch underscores our dedication to delivering bold flavors and reimagined classics. We're confident that loyal fans and new guests will find something they love, and we're excited to introduce even more delicious dishes soon." 

Even More to Love at Noodles
The debut of these specialty Mac & Cheese dishes marks the start of an exciting culinary evolution at Noodles & Company. Continuing its tradition of bold innovation, the brand is testing the all-new Chicken Riggie, a dish featuring cherry peppers, shaved parmesan, and pickled red onion. Guests in test markets can also find a fresh, new Green Goddess Salad, rich Cajun Alfredo, and elevated takes on fan-favorite dishes across the menu.  

Delight in Every Bite or We'll Make It Right
Noodles guarantees all the goodness of its new specialty Mac dishes. Noodles encourages guests to step outside their comfort zones and try something new, promising that if they don't love their entree, it can be exchanged for a different dish on the menu at no cost. Guests can learn more about the Goodness Guarantee at Noodles.com/goodnessguarantee.  

Discover Even More with Noodles Rewards
For even more Uncommon Goodness, guests can sign up to join Noodles Rewards for free via the Noodles mobile app, or the Noodles website. Upon signing up, new members receive a free regular entree after their first purchase using their Noodles Rewards account and immediately start earning points with every order. Members also have access to exclusive offers such as birthday rewards and the all-new Extra Goodness platform, which guarantees there's always a reward available for members.  

Rewards members and guests also have access to Noodles Catering, a great option for workplace events, family and friendly gatherings, and more. These new Macs and more are available as craveable catering options. Guests can conveniently get their noodle-fix via quick pick-up or delivery by placing an order online at noodles.com, via the Noodles mobile app, or by visiting their nearby Noodles location. For more information, please visit https://www.noodles.com/rewards/.  

About Noodles & Company  
Since 1995, Noodles & Company has been serving guests Uncommon Goodness and noodles your way, with noodles and flavors you know and love as well as new ones you're about to discover. From indulgent Wisconsin Mac & Cheese to better-for-you Zoodles and Other Noodles, the company serves a world of flavor in every bowl. Made up of more than 460 restaurants and thousands of passionate team members and named one of the Most Trustworthy Companies in America, America's Favorite Restaurants and Best Loyalty Programs by Newsweek in 2024, and one of the Top 500 Franchises by Franchise Times, Noodles is well-known for its delicious noodles and industry-leading team member benefits. Forbes has recognized Noodles as one of America's Best Employers for Diversity in 2021, 2022, 2023, and 2024, and one of America's Best Employers for Women in 2021 and 2024. Additionally, QSR named Noodles one of 2022 and 2023's Best Brands to Work For, and the Denver Business Journal has called Noodles one of 2023's Best Places to Work for its unique culture focused on Uncommon Goodness and built on the value of "Loving Life," which begins by nourishing and inspiring its communities and every team member and guest who walks through the door. The company has also earned the Women in the Lead Certification for its investment in women-empowering initiatives for its female team members and has proudly partnered with the Multicultural Foodservice & Hospitality Alliance to build cultural intelligence within its teams. To learn more and to find the location nearest you, visit www.noodles.com.  

Media Contact: 
Danielle Moore 
press@noodles.com  

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/noodles--company-puts-a-new-twist-on-its-iconic-mac--cheese-with-new-specialty-menu-launch-in-select-test-markets-302303378.html

SOURCE Noodles & Company

FAQ

What new Mac & Cheese flavors did Noodles & Company (NDLS) introduce in 2024?

Noodles & Company introduced three new Mac & Cheese flavors: Buffalo Chicken Ranch, Garlic Bacon Ranch, and Pulled Pork BBQ Mac & Cheese.

In which markets is Noodles & Company (NDLS) testing its new specialty Mac & Cheese menu?

The new specialty Mac & Cheese menu is being tested in select markets across Colorado, Ohio, and Illinois.

How many Wisconsin Mac & Cheese bowls did Noodles & Company (NDLS) sell in 2023?

Noodles & Company sold over 10 million bowls of Wisconsin Mac & Cheese in 2023.

What is the Goodness Guarantee offered by Noodles & Company (NDLS)?

The Goodness Guarantee allows customers to exchange their meal for a different dish at no cost if they don't love their entree.

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