Noodles & Company Unveils Fully Reimagined Menu with Bold New Flavors and a Fresh, Modern Brand Experience
Noodles & Company (NASDAQ: NDLS) has launched its largest-ever menu transformation, with two-thirds of items being new or improved. The revamp includes a dedicated Mac & Cheese menu and several new dishes featuring premium ingredients and enhanced flavors.
Key additions include Buffalo Chicken Ranch Mac & Cheese, Garlic Bacon Crunch Mac & Cheese, Cajun Shrimp Fettuccine, and Green Goddess Cobb Salad. Fan favorites have been reimagined with more sauce, vegetables, and elevated ingredients, including the signature Creamy Cheddar Mac & Cheese and Rigatoni Rosa.
The menu overhaul follows 18 months of testing and development, with test market results showing significant increases in guest satisfaction. The company maintains its fresh ingredient commitment, with daily hand-chopped vegetables and in-house prepared noodles. The rollout is supported by the company's Goodness Guarantee policy, allowing customers to exchange dishes at no cost if unsatisfied.
Noodles & Company (NASDAQ: NDLS) ha lanciato la sua più grande trasformazione del menu di sempre, con due terzi degli articoli nuovi o migliorati. Il rinnovamento include un menu dedicato al Mac & Cheese e diversi nuovi piatti con ingredienti premium e sapori potenziati.
Le principali aggiunte includono Buffalo Chicken Ranch Mac & Cheese, Garlic Bacon Crunch Mac & Cheese, Cajun Shrimp Fettuccine e Green Goddess Cobb Salad. I piatti preferiti dai fan sono stati ripensati con più salsa, verdure e ingredienti di alta qualità, tra cui il celebre Creamy Cheddar Mac & Cheese e Rigatoni Rosa.
Il rinnovamento del menu segue 18 mesi di test e sviluppo, con risultati di mercato di prova che mostrano significativi aumenti nella soddisfazione dei clienti. L'azienda mantiene il suo impegno per ingredienti freschi, con verdure tritate a mano ogni giorno e noodles preparati in casa. Il lancio è supportato dalla politica di Garanzia di Qualità dell'azienda, che consente ai clienti di scambiare piatti senza costi aggiuntivi se insoddisfatti.
Noodles & Company (NASDAQ: NDLS) ha lanzado la transformación más grande de su menú hasta la fecha, con dos tercios de los artículos siendo nuevos o mejorados. La renovación incluye un menú dedicado al Mac & Cheese y varios platos nuevos con ingredientes premium y sabores mejorados.
Las adiciones clave incluyen Buffalo Chicken Ranch Mac & Cheese, Garlic Bacon Crunch Mac & Cheese, Cajun Shrimp Fettuccine y Green Goddess Cobb Salad. Los favoritos de los fanáticos han sido reinventados con más salsa, verduras e ingredientes de calidad superior, incluyendo el famoso Creamy Cheddar Mac & Cheese y Rigatoni Rosa.
La renovación del menú sigue 18 meses de pruebas y desarrollo, con resultados del mercado de prueba que muestran aumentos significativos en la satisfacción de los clientes. La compañía mantiene su compromiso con ingredientes frescos, con verduras picadas a mano a diario y fideos preparados en casa. El lanzamiento está respaldado por la política de Garantía de Calidad de la empresa, que permite a los clientes intercambiar platos sin costo si no están satisfechos.
Noodles & Company (NASDAQ: NDLS)는 역사상 가장 큰 메뉴 변화를 출시했으며, 메뉴의 3분의 2가 새롭거나 개선된 항목입니다. 이번 개편에는 전용 맥앤치즈 메뉴와 프리미엄 재료와 향상된 맛을 특징으로 하는 여러 새로운 요리가 포함됩니다.
주요 추가 항목으로는 Buffalo Chicken Ranch Mac & Cheese, Garlic Bacon Crunch Mac & Cheese, Cajun Shrimp Fettuccine, Green Goddess Cobb Salad가 있습니다. 팬들이 좋아하는 요리들은 더 많은 소스, 채소, 고급 재료로 재구성되었으며, 시그니처인 Creamy Cheddar Mac & Cheese와 Rigatoni Rosa도 포함됩니다.
메뉴 개편은 18개월의 테스트와 개발을 거쳤으며, 테스트 시장 결과는 고객 만족도가 크게 증가했음을 보여줍니다. 회사는 매일 손으로 다진 신선한 채소와 자체 조리한 면을 사용하겠다는 약속을 지키고 있습니다. 이번 출시에는 고객이 불만족할 경우 무료로 요리를 교환할 수 있는 회사의 품질 보증 정책이 지원됩니다.
Noodles & Company (NASDAQ: NDLS) a lancé sa plus grande transformation de menu à ce jour, avec deux tiers des articles étant nouveaux ou améliorés. La refonte comprend un menu dédié au Mac & Cheese et plusieurs nouveaux plats mettant en avant des ingrédients de qualité et des saveurs rehaussées.
Les ajouts clés incluent Buffalo Chicken Ranch Mac & Cheese, Garlic Bacon Crunch Mac & Cheese, Cajun Shrimp Fettuccine et Green Goddess Cobb Salad. Les plats préférés des fans ont été réimaginés avec plus de sauce, de légumes et d'ingrédients de qualité supérieure, y compris le célèbre Creamy Cheddar Mac & Cheese et Rigatoni Rosa.
La révision du menu fait suite à 18 mois de tests et de développement, avec des résultats de marché témoignant d'une satisfaction client significativement accrue. L'entreprise maintient son engagement envers des ingrédients frais, avec des légumes hachés à la main chaque jour et des pâtes préparées sur place. Le lancement est soutenu par la politique de Garantie de Qualité de l'entreprise, permettant aux clients d'échanger des plats sans frais s'ils ne sont pas satisfaits.
Noodles & Company (NASDAQ: NDLS) hat sein bisher größtes Menü-Update gestartet, bei dem zwei Drittel der Artikel neu oder verbessert sind. Die Überarbeitung umfasst ein spezielles Mac & Cheese-Menü sowie mehrere neue Gerichte mit hochwertigen Zutaten und verbesserten Aromen.
Zu den wichtigsten Neuheiten gehören Buffalo Chicken Ranch Mac & Cheese, Garlic Bacon Crunch Mac & Cheese, Cajun Shrimp Fettuccine und Green Goddess Cobb Salad. Beliebte Klassiker wurden mit mehr Sauce, Gemüse und hochwertigen Zutaten neu interpretiert, darunter das berühmte Creamy Cheddar Mac & Cheese und Rigatoni Rosa.
Die Menüüberarbeitung folgt auf 18 Monate Test- und Entwicklungsarbeit, wobei die Ergebnisse der Testmärkte signifikante Steigerungen der Kundenzufriedenheit zeigen. Das Unternehmen hält sein Versprechen frischer Zutaten mit täglich frisch gehacktem Gemüse und hausgemachten Nudeln. Die Einführung wird durch die Goodness Guarantee-Politik des Unternehmens unterstützt, die es den Kunden ermöglicht, Gerichte kostenlos umzutauschen, wenn sie unzufrieden sind.
- Major menu innovation with two-thirds of items new or improved
- Test market results show significant increase in guest satisfaction
- Risk-free trial through Goodness Guarantee policy may drive customer adoption
- Premium ingredients and enhanced recipes could support higher pricing
- Rewards program incentives may boost customer retention and sales
- Significant investment in menu overhaul may impact short-term margins
- Goodness Guarantee exchange policy could lead to potential revenue losses
- Higher ingredient costs from premium additions may pressure profitability
Insights
Noodles & Company's complete menu overhaul represents their most significant product innovation in nearly 30 years - a strategic move to revitalize sales in the challenging fast-casual segment. This isn't a minor menu tweak but a fundamental repositioning targeting evolving consumer preferences.
The company has reimagined two-thirds of its menu, introducing premium ingredients like 18-month aged Parmesan, roasted cherry tomatoes, and specialized finishing touches. The dedicated Mac & Cheese menu section capitalizes on comfort food's enduring appeal while introducing higher-margin premium variations.
What's particularly notable is management's claim of significant increases in guest satisfaction during test market trials. In the restaurant industry, successful test market performance typically correlates with improved same-store sales metrics when rolled out system-wide.
This initiative follows a phased approach, with three new dishes introduced in October 2024 serving as a preview. This methodical implementation suggests operational readiness for the larger transformation. The retention of the "Goodness Guarantee" mitigates customer risk in trying new items - a smart strategy to accelerate adoption.
While menu innovation is common in restaurants, comprehensive overhauls at this scale are relatively rare due to operational complexity and execution challenges. Success will depend on maintaining service speed and quality consistency while effectively communicating these changes to drive traffic. The improved menu could strengthen Noodles' competitive positioning in a segment where differentiation has become increasingly difficult.
This menu reimagination addresses a critical challenge for Noodles & Company: evolving beyond its basic noodle-centric identity to create a more premium perception. The company is executing a classic brand revitalization strategy by elevating existing products while expanding into adjacent categories.
The introduction of Buffalo Chicken Ranch Mac & Cheese, Garlic Bacon Crunch Mac & Cheese, and similar offerings represents trend-conscious innovation targeting the "comfort food with a twist" segment that performs exceptionally well with millennial and Gen Z consumers. These items combine familiar foundations with flavor profiles that appeal to more adventurous palates.
The visual presentation upgrades - with premium touches like fresh herbs, crispy onions, and roasted vegetables - address the Instagram-worthiness factor that has become important for restaurant success. These enhancements improve both taste and shareability.
From a marketing perspective, the loyalty program's double-points promotion is a smart customer acquisition tactic to drive immediate trial. The "No Noodle Left Unturned" messaging creates a compelling narrative around the brand's transformation while maintaining connection to its core identity.
This initiative demonstrates necessary evolution in a highly competitive space where menu fatigue can quickly erode traffic. By maintaining their fresh-prep approach while adding premium elements, Noodles is attempting to justify potentially higher price points while still delivering on their core value proposition. The enhanced ingredients and preparation techniques position them more competitively against fast-casual competitors who have been steadily elevating their culinary credentials.
After nearly 30 years of perfecting the art of noodles, Noodles & Company embarks on a new chapter with a dedicated Mac & Cheese menu, craveable new dishes, reimagined favorites, and elevated ingredients
"This is the biggest investment Noodles & Company has ever made in its menu, driven by extensive research, rigorous testing, and a deep commitment to innovation—ensuring we deliver exactly what our guests crave," said Drew Madsen, CEO of Noodles & Company. "We're adding more sauce, vegetables, and premium ingredients to elevate flavor, pushing ourselves to exceed expectations as consumer tastes evolve while simultaneously extending our reach and attracting new customers. Test market results show a significant increase in guest satisfaction across all key dimensions and give us great confidence as we embark on this new beginning for Noodles."
No Noodle Left Unturned
After 18 months of passion, perseverance, and relentless testing and innovation, Noodles & Company's refreshed menu delivers a more satisfying, tastefully curated experience while offering variety for every palate. From perfectly matched noodle shapes that maximize sauce coverage to layered flavors featuring premium ingredients like roasted cherry tomatoes, roasted red peppers, and pickled red onions, every dish is thoughtfully crafted. Whether guests crave comfort, spice, or global inspiration, the new menu ensures a flavorful option for everyone.
New items on the menu include:
- Buffalo Chicken Ranch Mac & Cheese: Elbow noodles in creamy cheddar and jack cheese sauce with parmesan-crusted chicken, topped with Buffalo sauce, green onions, crispy onions and a drizzle of ranch.
- Garlic Bacon Crunch Mac & Cheese: Elbow noodles in a creamy garlic cheddar sauce with bacon and white cheddar, topped with crispy onions, parmesan cheese and fresh herbs.
- Pulled Pork BBQ Mac & Cheese: Elbow noodles in creamy cheddar and jack cheese sauce with smoky pulled pork, topped with tangy BBQ sauce, green onions and crispy onions.
- Cajun Shrimp Fettuccine: Fettuccine noodles in Cajun-spiced alfredo sauce with shrimp, bacon and roasted red peppers, topped with parmesan and green onions.
- Green Goddess Cobb Salad: Mixed greens, grilled chicken, bacon, hard-boiled egg, avocado, feta, grape tomatoes, Persian cucumber, pickled red onions, garlic croutons and green goddess ranch dressing.
- Lemon Parmesan Broccoli: Fresh broccoli florets topped with salted butter, parmesan cheese, Italian seasoning, parsley, and lemon.
"These new dishes build on the excitement sparked by our October 2024 launch, when we introduced three standout menu additions as a 'first taste' of this culinary revolution. Guests quickly fell in love with Lemon Garlic Shrimp Scampi, Crispy Chicken Bacon Alfredo, and Chipotle Chicken Cavatappi—each chef-curated to fill key gaps in our menu. From the bright, citrus-forward notes of the Scampi to the indulgent, savory richness of the Bacon Alfredo and the smoky, slightly spicy kick of the Chipotle Chicken Cavatappi, these dishes delivered exactly what our guests were craving," said Scott Davis, Chief Concept Officer at Noodles & Company.
Fan Favorites, Reimagined.
The refreshed menu also brings an exciting new take on current guest favorites—now richer, saucier, with more vegetables and elevated finishes than ever:
- Creamy Cheddar Mac & Cheese: Noodles' most beloved dish—formerly known as Wisconsin Mac & Cheese—is now even better. Cheesier and creamier than ever, this fan-favorite features elbow noodles smothered in a creamy cheddar and jack cheese sauce, then topped with a sprinkle of shredded cheese.
- Rigatoni Rosa: Formerly known as Penne Rosa, this elevated dish now has more of the spicy tomato cream sauce guests love, slow-roasted tomatoes, 18-month aged Parmesan, and hearty rigatoni noodles that soak up every velvety bite of its delicious sauce.
- Basil Pesto Cavatappi: A fan-favorite made even better, now with more of its signature basil pesto sauce, fire-roasted tomatoes, and aged Parmesan for a deeper, more indulgent flavor in every forkful.
- Chicken Caesar Salad: A fresh take on a timeless classic, featuring crisp romaine, grilled chicken, new buttery herb croutons, and creamy Caesar dressing, all finished with an irresistible combination of grated and shaved Parmesan for added depth and texture.
Staying true to its commitment to freshness, Noodles & Company continues to hand-chop vegetables and prepare noodles in-house daily—never relying on freezers, just fresh, high-quality ingredients. To enhance both flavor and presentation, each dish is finished with premium touches like freshly chopped Italian parsley, crispy onions, and 18-month aged Parmesan, creating a meal that's as visually stunning as it is delicious. Every bowl is made to order, guaranteeing a hot, flavorful experience in every bite.
"At our core, we believe nothing is more satisfying than a perfectly crafted bowl of noodles, and I'm confident this is our most exciting and delicious menu yet. In the months ahead, guests can expect even more new menu items and elevated fan favorites as we continue enhancing the Noodles & Company experience," said Madsen.
Goodness Guarantee
Noodles & Company stands behind its menu with the Goodness Guarantee, giving guests the confidence to explore new flavors risk-free. Guests are encouraged to step outside their comfort zones and explore new flavors with the assurance that if they don't love their entrée, they can exchange it for a different dish at no cost. This commitment reflects Noodles' dedication to delivering an exceptional dining experience, ensuring that every guest leaves satisfied. Learn more about the Goodness Guarantee at Noodles.com/goodnessguarantee.
Get more with Noodles Rewards
Noodles Rewards members don't just earn points—they unlock exclusive perks, special savings, and more ways to enjoy bold, flavor-packed dishes. Signing up is free and easy through the Noodles app or Rewards page, and new members receive a free regular entrée after their first purchase. Members earn points on every order, redeemable for craveable favorites, and through the end of March, they can score double points on the new menu. Plus, with birthday rewards, surprise offers, and exclusive deals through the Extra Goodness perk, there's always something to look forward to. Join today and start earning delicious rewards!
About Noodles & Company
Since 1995, Noodles & Company has offered a menu devoted to noodles - a variety of expertly crafted bowls to satisfy every craving and deliver the perfect bite, every time. From indulgent, cheesy Mac to globally inspired favorites like Japanese Pan Noodles, our menu is crafted to satisfy every craving, surprise the senses, and inspire flavor exploration. With over 460 restaurants and a team of passionate noodle lovers, Noodles is built on a culture of flavor, innovation, and people-first values. Recognized by Newsweek as one of America's Favorite Restaurants and Best Loyalty Programs (2024, 2025) and named one of the Most Trustworthy Companies in America, we're redefining what it means to be a fast-casual favorite. Our commitment to our people has also earned us a spot on Forbes' lists of Best Employers for Diversity (2021–2024) and Best Employers for Women (2021, 2024), as well as QSR's Best Brands to Work For (2022, 2023). At Noodles, we believe in the power of great food, great people, and great experiences—which is why we invest in industry-leading benefits, foster an inclusive culture, and continually evolve to meet the needs of our guests. Ready to find your next favorite dish? Visit www.noodles.com to explore the menu and find a location near you.
Media Contact:
Danielle Moore
press@noodles.com
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SOURCE Noodles & Company
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