Brenock Technology and Shoretime Announce Integration and Deal with Norwegian Cruise Line Holdings to Enhance Excursion Management

Rhea-AI Summary

Brenock Technology, LLC and Shoretime LLC collaborate to enhance cruise excursion management with NCLH, introducing a groundbreaking cloud-based platform, Shoretime, for automated tour planning and streamlined communication. NCLH aims to revolutionize the cruise industry with improved excursion development and management, setting new standards for guest experiences and business efficiency.

Insights

Market Research Analyst

The announced partnership between Brenock Technology, LLC and Shoretime LLC, culminating in a contract with Norwegian Cruise Line Holdings (NCLH), represents a strategic move within the cruise industry. The adoption of Shoretime's cloud-based excursion management platform by NCLH is poised to modernize the management of shore excursions, a key aspect of the cruise experience. This integration could potentially lead to increased operational efficiency, cost savings and an improved customer experience. By streamlining the tour planning process and enhancing real-time communication, NCLH may gain a competitive advantage in terms of agility and responsiveness to market demands.

From a market perspective, this collaboration could signal a shift towards increased digitization and automation in the cruise sector, potentially influencing the expectations and offerings of other market players. As cruise lines seek to differentiate their services and optimize revenue streams, the role of technology becomes increasingly critical. The market may observe a trend where companies that leverage such innovative solutions could experience growth in market share and customer loyalty.

Financial Analyst

The financial implications of NCLH's phased deployment of the Shoretime platform are multifaceted. In the short term, the investment in this technology may increase operational costs due to implementation and training. However, the long-term financial benefits could include reduced labor costs from automating manual processes and enhanced revenue efficiency through improved excursion management. The platform's ability to provide a marketplace for vetted tours can also lead to more competitive pricing and better margins on excursions offered to guests.

Investors should monitor the impact of this partnership on NCLH's financial performance, particularly in terms of return on investment and cost savings. Additionally, the integration of Shoretime could influence the company's stock performance as the market evaluates the potential for increased efficiency and enhanced customer experiences to drive future growth.

Technology & Innovation Expert

The technological innovation represented by Shoretime is significant, as it introduces a first-of-its-kind cloud-based interface for excursion management in the cruise industry. This platform's ability to automate tour planning and inventory management can be a game-changer, replacing outdated manual processes that are prone to errors and delays. The increased visibility and real-time updates provided by the platform can lead to more informed decision-making and efficient operations.

Furthermore, the integration of Brenock's port cost management tool with Shoretime illustrates a trend towards comprehensive, end-to-end solutions in the industry. This integration is likely to enhance data-driven insights and facilitate better resource allocation, which could set a new industry standard for how cruise lines manage their excursions and port operations. Stakeholders should note the potential for such technological advancements to disrupt traditional business models and drive innovation across the sector.

New collaboration will revolutionize cruise excursion management through seamless tour planning and enhanced visibility

MIAMI--(BUSINESS WIRE)-- Brenock Technology, LLC (Brenock), a leading provider of software applications and consulting services for marine, cruise and hospitality sectors, in collaboration with Shoretime LLC, a Software as a Service (SaaS) provider of Shoretime, an end-to-end shore excursion management solution for the cruise industry, today announced their official partnership and first contract with Norwegian Cruise Line Holdings (NCLH). Through the agreement, NCLH will deploy the Shoretime platform in a phased approach, starting with the tour bidding and inventory allocation modules from its head office and with tour operator partners worldwide. The platform will enhance excursion development and management for NCLH and its global tour operators.

Shoretime, a first-of-its-kind cloud-based excursion management interface, will automate and streamline core aspects of NCLH’s tour planning, including creating tours and sourcing bids from tour operators. The platform provides real-time updates that facilitate NCLH’s selection of tour operators, enabling automated inventory management and scheduling of selected excursions for its guests. It also increases visibility and streamlines communication between cruise lines and tour operators across all stages of tour planning, execution and reporting. Introducing this level of automation into inventory management replaces the outdated manual processes that have long been prone to errors and delays.

"We are proud to launch Shoretime, a ground-breaking excursion management tool that reflects our dedication to leading through innovation and superior quality. This platform transforms the tour management process, optimizing interactions with tour operators, content management, and revenue efficiency, all through state-of-the-art technology with a user-first approach. Shoretime is designed to not only fulfill the current demands of our guests but also to anticipate future challenges, setting a new standard in our industry,” commented Jean-Pierre Joubert, VP of Commercial Destination Services NCLH.

Through the deployment of Shoretime, NCLH will add to Shoretime’s marketplace, where both tour operators and cruise lines access a trusted and vetted list of tour options. This marketplace reduces the complexities for cruise lines and tour operators and creates a unified process for shore excursions within the cruise industry.

“Our contract with NCLH marks a pivotal moment for Shoretime as we endeavor to revolutionize the marketplace for cruise tour excursions,” said Pierre Kleinhans, CEO of Tactivion and founder of Shoretime. “By facilitating streamlined operations and enhanced data-driven insights for cruise lines and tour operators, we are not only simplifying the excursion management but also creating opportunities for tailored, exceptional guest experiences and more robust business prospects for our partners.”

NCLH will go live with Shoretime in April 2024 and Brenock’s port cost management tool, Integrated Management System, in Q2 2024.

“We are really thrilled to embark on this partnership with Shoretime,” said Manus Walsh, president at Brenock. “It has long been a goal of Brenock’s to offer an end-to-end cloud-based port cost management solution, and we have finally reached that goal with the integration of Shoretime. Brenock’s core products will be tightly integrated with Shoretime, offering a seamless experience for our customers.”

About Brenock Technology

Brenock is a software development company founded in 1995 in Miami. As a trusted technology partner with a proven history of innovation, integrity and flexibility, the company develops cloud-based applications that enable leaders in the marine, hospitality, transportation, medical and financial sectors to improve productivity and secure increased ROI on their IT investments. Brenock is a trusted solutions provider for the cruise industry, with partners including Royal Caribbean, Celebrity, Holland America, Princess, Seabourn, P&O Australia, Carnival, Carnival UK and Virgin Voyages. Learn more or contact Brenock at www.brenock.com.

About Shoretime

Shoretime was built in partnership with trusted veteran cruise line executives for all the requirements of the shore excursion industry. Shoretime streamlines all interdependent operations and service experiences, through the automation of tasks and communications in a singular platform. The system is designed to produce higher shore excursion revenue, with a lighter workload. It can be used by cruise line product and planning teams as well as onboard journeys. Shoretime was developed by Tactivion, a leading provider of comprehensive tour excursion management software. Tactivion also developed and maintains Activitar, an online booking and management system for operators of tours, activities and attractions. Learn more about Shoretime at www.shoretime.net.

About Norwegian Cruise Line Holdings Ltd.

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is the leading global cruise company that operates Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises. With a combined fleet of 32 ships and more than 66,000 berths, NCLH offers itineraries to approximately 700 destinations worldwide. NCLH has five additional ships scheduled for delivery across its three brands, adding nearly 15,500 berths. To learn more, visit www.nclhltd.com.

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Media Contact

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Source: Brenock Technology, LLC

FAQ

What collaboration was announced involving NCLH in cruise excursion management?

Brenock Technology, LLC and Shoretime LLC announced a partnership with Norwegian Cruise Line Holdings (NCLH) to deploy the Shoretime platform for enhanced excursion development and management.

What is the name of the cloud-based excursion management interface introduced for NCLH?

The cloud-based excursion management interface introduced for NCLH is Shoretime, a first-of-its-kind platform that automates and streamlines tour planning processes.

When will NCLH go live with Shoretime and Brenock's port cost management tool?

NCLH is set to go live with Shoretime in April 2024 and Brenock's port cost management tool, Integrated Management System, in Q2 2024.

Who commented on the launch of Shoretime and its impact on the cruise industry?

Jean-Pierre Joubert, VP of Commercial Destination Services at NCLH, commented on the launch of Shoretime, highlighting its innovation, quality, and transformative impact on tour management processes.

What marketplace will NCLH contribute to by deploying Shoretime?

NCLH will contribute to Shoretime's marketplace, where both tour operators and cruise lines access a trusted list of tour options, simplifying excursion management and creating a unified process within the cruise industry.