Neo-Concept International Launches Les100Ciels Store in Abu Dhabi: A New Chapter in MENA!
Neo-Concept International (NCI) has announced the soft opening of its first Les100Ciels store in the Middle East and North Africa (MENA) region at The Galleria Al Maryah Island in Abu Dhabi on March 27, 2025. This expansion follows the company's joint venture with Liwa Trading Enterprises to enhance its retail presence in MENA markets.
The launch includes both the physical store and a new Middle East e-shop, marking a strategic move to provide an integrated online and in-store shopping experience for MENA customers. This represents the brand's first store opening outside of London, signifying a significant step in Les100Ciels' international expansion strategy.
Neo-Concept International (NCI) ha annunciato l'apertura soft del suo primo negozio Les100Ciels nella regione del Medio Oriente e Nord Africa (MENA) presso The Galleria Al Maryah Island di Abu Dhabi il 27 marzo 2025. Questa espansione segue la joint venture dell'azienda con Liwa Trading Enterprises per potenziare la sua presenza nel mercato MENA.
Il lancio comprende sia il negozio fisico che un nuovo e-shop per il Medio Oriente, segnando una mossa strategica per offrire un'esperienza di acquisto integrata online e in negozio per i clienti MENA. Questo rappresenta l'apertura del primo negozio del marchio al di fuori di Londra, segnando un passo significativo nella strategia di espansione internazionale di Les100Ciels.
Neo-Concept International (NCI) ha anunciado la apertura suave de su primera tienda Les100Ciels en la región de Oriente Medio y África del Norte (MENA) en The Galleria Al Maryah Island en Abu Dhabi el 27 de marzo de 2025. Esta expansión sigue a la empresa conjunta de la compañía con Liwa Trading Enterprises para mejorar su presencia en los mercados MENA.
El lanzamiento incluye tanto la tienda física como una nueva tienda en línea para el Medio Oriente, marcando un movimiento estratégico para proporcionar una experiencia de compra integrada en línea y en la tienda para los clientes de MENA. Esto representa la primera apertura de tienda de la marca fuera de Londres, significando un paso importante en la estrategia de expansión internacional de Les100Ciels.
네오컨셉 인터내셔널(NCI)가 아부다비의 알 마리야 섬 갤러리아(The Galleria Al Maryah Island)에서 중동 및 북아프리카(MENA) 지역의 첫 번째 Les100Ciels 매장을 2025년 3월 27일에 부드럽게 개장한다고 발표했습니다. 이번 확장은 Liwa Trading Enterprises와의 합작 투자에 따른 것으로, MENA 시장에서의 소매 존재감을 강화하기 위한 것입니다.
이번 런칭에는 물리적 매장과 새로운 중동 온라인 쇼핑몰이 포함되어 있으며, MENA 고객을 위한 통합된 온라인 및 오프라인 쇼핑 경험을 제공하는 전략적 움직임을 의미합니다. 이는 Les100Ciels의 런던 외 첫 매장 개장을 의미하며, 국제적 확장 전략의 중요한 이정표가 됩니다.
Neo-Concept International (NCI) a annoncé l'ouverture en douceur de son premier magasin Les100Ciels dans la région du Moyen-Orient et de l'Afrique du Nord (MENA) au The Galleria Al Maryah Island à Abou Dhabi le 27 mars 2025. Cette expansion fait suite à la coentreprise de l'entreprise avec Liwa Trading Enterprises pour renforcer sa présence sur les marchés MENA.
Le lancement comprend à la fois le magasin physique et une nouvelle boutique en ligne pour le Moyen-Orient, marquant un mouvement stratégique pour offrir une expérience d'achat intégrée en ligne et en magasin pour les clients de la MENA. Cela représente l'ouverture du premier magasin de la marque en dehors de Londres, signifiant une étape significative dans la stratégie d'expansion internationale de Les100Ciels.
Neo-Concept International (NCI) hat die Soft-Eröffnung seines ersten Les100Ciels-Geschäfts in der Region Naher Osten und Nordafrika (MENA) am 27. März 2025 in The Galleria Al Maryah Island in Abu Dhabi angekündigt. Diese Expansion folgt auf das Joint Venture des Unternehmens mit Liwa Trading Enterprises, um seine Einzelhandelspräsenz auf den MENA-Märkten zu stärken.
Die Eröffnung umfasst sowohl das physische Geschäft als auch einen neuen Online-Shop für den Nahen Osten, was einen strategischen Schritt darstellt, um den MENA-Kunden ein integriertes Online- und Einkaufserlebnis im Geschäft zu bieten. Dies stellt die erste Eröffnung eines Geschäfts der Marke außerhalb Londons dar, was einen bedeutenden Schritt in der internationalen Expansionsstrategie von Les100Ciels bedeutet.
- First international expansion outside London, entering the MENA market
- Strategic joint venture with Liwa Trading Enterprises
- Omnichannel approach with both physical store and e-shop launch
- None.
HONG KONG, April 01, 2025 (GLOBE NEWSWIRE) -- Neo-Concept International Group Holdings Limited (Nasdaq: NCI) is excited to announce the soft opening of its very first Les100Ciels store in the Middle East and North Africa (MENA) region! Located at The Galleria Al Maryah Island in Abu Dhabi, which took place on March 27, 2025.
This milestone marks a significant leap forward in our journey, following the successful launch of our joint venture with Liwa Trading Enterprises LLC, designed to boost our retail footprint in the vibrant MENA markets.
The debut of The Galleria store, coupled with our new Middle East e-shop, is a pivotal step in our mission to deliver an outstanding shopping experience—both online and in-store—for our customers in the MENA region.
“This new store at The Galleria is a true reflection of our commitment to growing Les100Ciels in the MENA region,” said Ms. Eva Siu, Chairlady of the Board of Directors and Chief Executive Officer of NCI. “We’re dedicated to providing a shopping experience that captures the essence of our brand.”
Join us in celebrating the soft opening of our first store outside of London! Experience the unique apparel collection that Les100Ciels has to offer.
About Liwa Trading Enterprises LLC
Liwa Trading Enterprises LLC is a subsidiary of Al Nasser Holdings, a prominent UAE-based conglomerate. Established in 1987, Liwa was founded to build a presence in the retail sector. Over the years, Liwa has developed a diverse retail portfolio across fashion, footwear, accessories, and home categories. The company operates 20 international brands with 250 stores throughout the GCC region.
Liwa’s market expertise has enabled successful franchise partnerships, allowing it to cater to evolving consumer needs and provide a best-in-class retail experience. From a single store opening in Abu Dhabi in 1987, Liwa has grown to become a significant regional player.
Upholding Al Nasser Holdings’ vision, Liwa remains committed to delivering exceptional customer experiences and expanding its brand portfolio to meet market demands.
For more information, please visit www.liwastores.com
About Neo-Concept International Group Holdings Limited
Neo-Concept International Group Holdings Limited (“NCI”) is a one-stop apparel solution services provider. It offers a full suite of services in the apparel supply chain, including market trend analysis, product design and development, raw material sourcing, production and quality control, and logistics management, serving customers located in the European and North American markets. It also sells its own branded fashion products under the brand “Les100Ciels” through retail stores in the UK and UAE, as well as the e-commerce platforms www.les100ciels.com and www.les100ciels.me.
NCI is dedicated to minimizing its environmental footprint by implementing various eco-friendly practices. It prioritizes recycling, clean processes, and traceable sourcing as part of its commitment to reducing environmental impact. Additionally, NCI actively seeks sustainable solutions throughout the garment production process, aiming to meet the needs of its customers in an environmentally responsible manner.
SAFE HARBOR STATEMENT
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC, which are available for review at www.sec.gov.
Enquiries:
Neo-Concept International Group Holdings Limited Investor Relations Contact:
10/F, Seaview Centre
No.139-141 Hoi Bun Road
Kwun Tong, Kowloon, Hong Kong
(+852) 2798-8639
Email: ir@neo-ig.com
FAQ
When did Neo-Concept International (NCI) open its first Les100Ciels store in MENA?
Where is the new Les100Ciels store by NCI located in Abu Dhabi?
What is NCI's expansion strategy for the MENA region?
How many Les100Ciels stores does NCI operate outside of London?
