NewAge, Inc. Appoints Michele Crocker to its Board of Directors

Rhea-AI Summary

NewAge, Inc. (Nasdaq: NBEV) announced the appointment of Michele Crocker to its Board of Directors. The Chairman, Ed Brennan, highlighted her extensive background in the direct selling industry and her expertise in recruitment and retention strategies, which will enhance the company's leadership. Crocker is currently COO at CIENCE and has significant experience from her time at Herbalife. NewAge focuses on promoting healthy products through a direct selling model across over 50 countries, aiming to inspire healthier living.

Positive

• Michele Crocker's appointment brings expertise in the direct selling industry.
• Crocker has a strong track record in improving recruitment and retention.
• Her background in leadership roles at Herbalife may strengthen NewAge's brand.

Negative

• None.

SALT LAKE CITY, March 03, 2022 (GLOBE NEWSWIRE) -- NewAge, Inc. (Nasdaq: NBEV), a direct selling company with a primary focus on healthy products, today announced the appointment of Michele Crocker to its Board of Directors.

“I am delighted to welcome Michele to our Board of Directors,” said Ed Brennan, Chairman of NewAge’s Board. “Her strong background in the direct selling industry and her expertise in implementing programs that significantly improve recruitment, retailing and retention, will complement our existing Board and provide important insights into developing our most valuable asset – our Brand Partners.”

Ms. Crocker is Chief Operating Officer at CIENCE, a data company offering B2B lead generation services and software to scale fast-growth sales organizations. Previously, she served from 2015 to 2021 as a Principal for Cardiff Martech, a customer call center consultancy, in a role she assumed in 2015 and where she led the charge to improve engagement and productivity, increase employee and customer retention, and reduce operating expenses for her direct selling clientele. Prior to, Ms. Crocker was Principal at Castleford Call Center Consulting. From 1998 to 2011, she was with Herbalife (NYSE: HLF) in domestic and global leadership roles managing customer experiences and call centers. Ms. Crocker earned a postgraduate diploma in management studies (DMS) from Thames Valley University London and an undergraduate degree (HND/DNC) from Langley College in England.

About NewAge, Inc.
NewAge is a purpose-driven company dedicated to inspiring the planet to Live Healthy™. NewAge commercializes a portfolio of healthy products worldwide primarily through a direct selling route to market distribution system across more than 50 countries. The company competes in three major category platforms including health and wellness, inner and outer beauty, and nutritional performance and weight management — through a network of exclusive independent Brand Partners, empowered with the leading social selling tools and technology available worldwide. More information on the Company can be found at NewAgeGroup.com.

Contact:

Investors
NewAge, Inc.
Lisa Mueller
VP, Investor Relations
ir@newage.com

FAQ

Who is Michele Crocker and what is her role at NewAge?

Michele Crocker has been appointed to the Board of Directors at NewAge, bringing expertise from her role as COO at CIENCE and previous leadership positions at Herbalife.

What is the significance of Michele Crocker's appointment to NewAge?

Crocker's appointment is significant as she brings valuable experience in the direct selling industry, which could enhance recruitment and retention strategies for NewAge.

When was Michele Crocker appointed to the Board of Directors of NewAge?

Michele Crocker was appointed to the Board of Directors on March 3, 2022.