NewAge, Inc. Appoints Jennifer Grafton as New Senior Vice President and General Counsel

Rhea-AI Summary

NewAge, Inc. (NBEV) has appointed Jennifer Grafton as Senior Vice President and General Counsel, bringing 16 years of corporate counsel experience. Grafton, who previously held roles at E2open Parent Holdings and Westmoreland Companies, will focus on SEC compliance, corporate governance, and M&A transactions. CEO Brent Willis expressed confidence in her ability to support the company's growth and best practices. Grafton is enthusiastic about joining NewAge at a pivotal moment and leveraging her expertise in the half-a-billion-dollar start-up.

Positive

• Jennifer Grafton's extensive experience in public company corporate counsel services.
• Expertise in SEC compliance, corporate governance, and risk mitigation.
• Previous experience with large-scale M&A transactions and ESG initiatives.
• Her appointment is expected to support NewAge's growth and governance standards.

Negative

• None.

DENVER, Nov. 03, 2021 (GLOBE NEWSWIRE) -- NewAge, Inc. (Nasdaq: NBEV), the Colorado-based direct-to-consumer (D2C) organic and healthy products company, today announced the appointment of Jennifer Grafton to the position of Senior Vice President and General Counsel.

“All of us are really happy to welcome Jennifer to our leadership team,” said Brent Willis, Chief Executive Officer of NewAge. “She brings extensive knowledge and experience stemming from 16 years in public company corporate counsel service to NewAge. In addition to her expertise in the areas of SEC compliance, corporate governance and risk mitigation, she also negotiated several large-scale M&A transactions and oversaw multiple Environmental, Social and Governance (ESG) initiatives. Jennifer’s experience will play a key role in supporting NewAge’s continued growth and commitment to best practices in corporate governance.”

Ms. Grafton joins NewAge from E2open Parent Holdings, Inc. (NYSE: ETWO), a global provider of supply chain management software, where she served as Senior Vice President, Associate General Counsel and Assistant Secretary. She previously held positions with Westmoreland Companies (a publicly traded global energy company), and with Kutak Rock & Berenbaum, where she focused on public company representation, corporate governance, and mergers and acquisitions.

Ms. Grafton commented, “I am excited to be joining NewAge at this important inflection point in its evolution. I love what the company stands for and its commitment to making a difference globally with healthy products. I see a great opportunity to leverage my experience to this half-a-billion-dollar start-up.”

Ms. Grafton received a Bachelor of Administration at the University of Puget Sound, a Juris Doctor from the University of Denver Sturm College of Law, and a Master of Business Administration from the University of Michigan Ross School of Business.

About NewAge, Inc.

NewAge is a purpose-driven firm dedicated to inspiring the planet to Live Healthy™. Colorado-based NewAge commercializes a portfolio of organic and healthy products worldwide primarily through a direct-to-consumer (D2C) route-to-market distribution system across more than 75 countries. The company competes in three major category platforms: Health and Wellness, Inner and Outer Beauty and Nutritional Performance and Weight Management — leading a network of more than 400,000 exclusive independent Brand Partner influencers worldwide.

More information can be found at NewAge.com.

Contact:

Investors
NewAge, Inc.
Lisa Mueller
VP, Investor Relations
ir@newage.com

FAQ

Who is Jennifer Grafton and what is her role at NewAge?

Jennifer Grafton is the new Senior Vice President and General Counsel at NewAge, appointed to enhance corporate governance and compliance as the company grows.

What experience does Jennifer Grafton bring to NewAge?

She brings 16 years of experience in corporate counsel, focusing on SEC compliance, corporate governance, and M&A transactions from previous roles at E2open and Westmoreland Companies.

How will Jennifer Grafton's appointment impact NewAge?

Her expertise is expected to strengthen NewAge's corporate governance and support its growth initiatives, particularly during this critical stage of the company's evolution.