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The Duckhorn Portfolio Names Gayle Bartscherer as Next Chief Marketing and DTC Officer
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
The Duckhorn Portfolio (NYSE: NAPA) announced the appointment of Gayle Bartscherer as the new Executive Vice President, Chief Marketing and DTC Officer. Bartscherer, who has over 20 years of experience in the wine industry, previously worked as SVP International Sales, Marketing and Business Development at Jackson Family Wines. Her expertise in brand management and marketing is expected to enhance Duckhorn’s direct-to-consumer (DTC) strategies and overall growth. Outgoing officer Carol Reber is recognized for her contributions in transforming Duckhorn into a leading luxury wine company.
Positive
Gayle Bartscherer's extensive experience in the wine industry may enhance Duckhorn's marketing efforts.
Her previous leadership role at Jackson Family Wines signifies a strong track record in DTC channels.
Bartscherer is expected to contribute to Duckhorn's strategic growth initiatives.
Negative
None.
Former Jackson Family Wines SVP of Marketing Will Join The Duckhorn Portfolio Executive Leadership Team
ST. HELENA, Calif.--(BUSINESS WIRE)--
The Duckhorn Portfolio, Inc.(NYSE: NAPA) (the “Company”), North America’s premier luxury wine company, today announced Gayle Bartscherer will be joining the Company as the next Executive Vice President, Chief Marketing and DTC Officer and will assume the role in the next few weeks. Bartscherer brings more than 20 years of wine industry-focused experience to The Duckhorn Portfolio, having previously held key leadership positions in business development, winery operations, brand management, marketing, and international marketing and sales.
Gayle Bartscherer (Photo: Business Wire)
Most recently, Bartscherer spent the last several years managing a team of 60 as SVP International Sales, Marketing and Business Development at Jackson Family Wines (JFW). During her 14 years with JFW, Bartscherer held several key positions, including Brand Manager, Director of Marketing, and Vice President of International Marketing and Business Development. After starting in the accounting industry, Bartscherer began her career in wine at Blue Lifestyle, where she worked alongside James Beard Award-winning author, columnist and television personality Anthony Dias Blue as Vice President of Business Development and Events. Bartscherer has also worked at Bon Appetit Magazine and Santa Barbara-based Beckmen Vineyards in marketing and operations. She holds a Bachelor of Arts in French and Italian from the University of London.
“Gayle is an exceptional addition to our Executive Leadership Team,” said Alex Ryan, President, Chief Executive Officer and Chairman of the Company. “She is a strategic, driven, and dynamic executive with a proven track record of identifying and capitalizing on opportunities in the marketplace, especially in the DTC channel. A gifted leader and marketing executive with a deep understanding of luxury wine, she will contribute immensely to both our day-to-day operations and our broader strategic planning, while also focusing on continuing to drive growth in our highly successful DTC program. Gayle’s early experience as an accountant at Arthur Andersen, formerly one of the “Big Five” accounting firms, also ensures that she will bring the necessary financial rigor to her role to support our dual mission of growth and continuous qualitative improvement. She will be an invaluable addition to The Duckhorn Portfolio.”
“Like many others, I have been incredibly impressed by what The Duckhorn Portfolio has achieved and what it has come to represent in the luxury wine industry,” said Bartscherer. “Guided by the same pioneering spirit that made Duckhorn Vineyards an icon, The Duckhorn Portfolio is redefining the modern American luxury wine industry while setting new benchmarks for quality and consumer engagement. I am excited to join the team and to help continue the tradition of excellence.”
Ryan also discussed the invaluable contributions of outgoing Executive Vice President, Chief Marketing and DTC Officer Carol Reber. “Over the past 12 years, Carol was integral to transforming The Duckhorn Portfolio into the Company we are today. She has been instrumental to our success in establishing The Duckhorn Portfolio as America’s finest one-stop luxury wine shop. I can think of no higher compliment than to say that Carol has left our company stronger, more dynamic and more poised to meet the challenges and opportunities ahead than ever before. We are deeply grateful to Carol and wish her all the best.”
About The Duckhorn Portfolio, Inc.
The Duckhorn Portfolio is North America’s premier luxury wine company, with ten wineries, eight state-of-the-art winemaking facilities, seven tasting rooms and more than 900 coveted acres of vineyards spanning 23 Estate properties. Established in 1976, when vintners Dan and Margaret Duckhorn founded Napa Valley’s Duckhorn Vineyards, today, our portfolio features some of North America’s most revered wineries, including Decoy, Paraduxx, Goldeneye, Migration, Canvasback, Calera, Kosta Browne, Greenwing and Postmark. Sourcing grapes from our own Estate vineyards and fine growers in Napa Valley, Sonoma County, Anderson Valley, California’s North and Central coasts, and Washington State, we offer a curated and comprehensive portfolio of acclaimed luxury wines with price points ranging from $20 to $200 across more than 15 varietals and 25 appellations. Our wines are available throughout the United States, on five continents, and in more than 50 countries around the world. To learn more, visit us at: https://www.duckhornportfolio.com/. Investors can access information on our investor relations website at https://ir.duckhorn.com.
