QUICKCHEK'S NEWEST REWARDS PROGRAM SCORES MEMBERS POINTS ON PURCHASES AND AT THE PUMP

Rhea-AI Summary

QuickChek launches an enhanced rewards program making it the first convenience store to offer points on fuel purchases in New Jersey. The new QC Rewards program allows members to earn points on gas purchases across New Jersey and New York, receive personalized offers, and redeem points on food and beverages. The upgraded app now enables order-ahead functionality with in-store pickup or delivery options, along with mobile payment capabilities. From Nov. 1 to Dec. 29, members can enjoy Free Coffee Friday promotions, $5 Breakfast Bundles, and $3.99 Subs.

Positive

• First convenience store to offer fuel rewards points in New Jersey
• Enhanced app functionality with order-ahead and delivery options
• New revenue opportunities through expanded loyalty program
• Special promotions including Free Coffee Friday and discounted meals

Negative

• None.

Insights

Market Research Analyst

This loyalty program upgrade, while innovative for QuickChek's regional market, represents an incremental operational change rather than a significant financial catalyst for Murphy USA (MUSA). The program's features - points on fuel purchases, personalized offers and mobile ordering - are standard in the convenience store industry, merely bringing QuickChek up to par with competitors.

The expansion of delivery services and mobile payment options could marginally increase transaction volumes, but the promotional offers like Free Coffee Fridays and discounted subs will likely pressure margins in the short term. While the program may help with customer retention, its impact on MUSA's overall financial performance will be minimal given that QuickChek represents just a portion of MUSA's total store network.

QC Rewards loyalty members earn more and get more with every gallon of gas purchased

WHITEHOUSE STATION, N.J., Oct. 30, 2024 /PRNewswire/ -- QuickChek, the leader in fresh convenience for more than 55 years, is blazing a trail as the first convenience store of its kind to allow consumers to earn rewards points while at the pump in New Jersey. The forward-thinking initiative is part of its latest offerings to QC Rewards members. The launch includes a new rewards program and an app upgrade that offers customers more value and convenience.

In addition to points per gallon on fuel purchased in locations across New Jersey and New York, QC Rewards members will receive personalized offers, birthday recognition, and the freedom to choose how to redeem the points they earn across thousands of made-to-order and grab-and-go food and beverages, as well as national branded snacks and drinks. The QuickChek App also allows customers to order and pay ahead for in-store pickup or delivery, as well as manage their QC Rewards experience.

"Our consumers are at the forefront of every decision we make at QuickChek and have since our beginning in 1967. We listen when they share how we can make things better for them, so we got to work on a program that benefits our existing customers and makes QuickChek a 'go-to' for those new to the convenience, taste, and points we offer," said Blake Segal, SVP and head of QuickChek. "We have great value in fuel, food, beverages, snacks, and 24-hour a day friendly service that is now even more enhanced by the value and convenience of the QuickChek app and QC Rewards program.

"QC Rewards will help our loyal consumers earn points throughout their visit, leading to a bigger payoff down the road," said Rob Chumley, SVP and chief digital officer. "By changing the ease of the in-app ordering process, members will be able to save time in their quick in-and-out visits in a way that lives up to the 'quick' in our name."

Previously, members could order ahead in the app or online but were required to pay in-store and delivery was not available on the app. The upgraded app makes paying ahead for pickup or delivery orders fast and easy, making quality, affordable food more convenient for QuickChek's consumers. As the Official Sub of the New York Giants, this major upgrade will also allow any member of the Big Blue, even other teams' fans, to enjoy their favorite sub wherever they watch a game.

To sweeten the deal, rewards members can experience Free Coffee Friday every week between Nov. 1 and Dec. 29 in addition to the $5 Breakfast Bundles and $3.99 Subs available for a limited time every day of the week.

New members can download the app to start saving on their Apple or Android app stores or go to www.QuickChek.com/Rewards. Existing members can simply update their app to experience the new QC Rewards program. The QuickChek app is the best tool to earn points on fuel, get exclusive offers, redeem points, order ahead for store pick-up or delivery, and find a store.

About QuickChek
QuickChek is a wholly owned subsidiary of Murphy USA. QuickChek operates over 150 stores including locations with fuel throughout New Jersey, New York's Hudson Valley, and Long Island. Team members are local to the communities they serve and passionate about offering delicious food and drinks with exceptional service. QuickChek first opened in Dunellen, NJ in 1967 committed to providing fresh convenience with a one-of-a-kind shopping experience. Committed to supporting local communities, QuickChek gives back to organizations including Community Food Bank of New Jersey, Food Bank of Hudson Valley, Alternatives, Inc., The Giants Foundation, Meals on Wheels, and Corporate non-profit partner, Boys and Girls Clubs of America.

About Murphy USA
Murphy USA (NYSE: MUSA), a Fortune 500 Company, is a leading retailer of gasoline and convenience merchandise with more than 1,700 stores located primarily in the Southwest, Southeast, Midwest and Northeast United States. The Company and its Team of over 15,000 employees serve an estimated two million customers each day through its network of retail gasoline and convenience stores in 27 states. The majority of Murphy USA stores are located in close proximity to Walmart Supercenters. The company also markets gasoline and other products at standalone stores under the Murphy Express and QuickChek brands.

View original content to download multimedia:https://www.prnewswire.com/news-releases/quickcheks-newest-rewards-program-scores-members-points-on-purchases-and-at-the-pump-302291768.html

SOURCE QuickChek

FAQ

What are the main features of QuickChek's new QC Rewards program?

The new QC Rewards program offers points on fuel purchases, personalized offers, birthday recognition, and point redemption options for food and beverages. It also includes order-ahead functionality with pickup or delivery through the upgraded app.

When does QuickChek's Free Coffee Friday promotion run?

QuickChek's Free Coffee Friday promotion runs weekly from November 1 to December 29, 2024, for rewards members.

What special promotions is QuickChek currently offering through QC Rewards?

QuickChek is offering Free Coffee Fridays, $5 Breakfast Bundles, and $3.99 Subs for a time to rewards members.

How can customers join QuickChek's new rewards program?

Customers can join by downloading the QuickChek app from Apple or Android app stores or visiting www.QuickChek.com/Rewards. Existing members only need to update their app.