Matterport 2025 Winter Release: Productivity Multiplied Delivers The Next Leap in Property Marketing and Management
Matterport (MTTR) has unveiled its 2025 Winter Release, introducing significant enhancements to its digital twin technology platform. The update focuses on improving property marketing and management efficiency through AI-driven automation and new collaborative tools.
Key features include the Matterport Marketing Cloud, delivering complete digital marketing packages within 1-2 business days in major metros, including 3D virtual tours, high-resolution images, social media videos, AI-generated descriptions, and detailed floor plans with MLS integration. The release introduces enhanced tagging functionality, allowing users to copy annotations between digital twins and import/export tags via CSV files.
Notable additions include multi-user scanning capability, enabling teams to simultaneously scan and merge up to 2,000 scan points into a single digital twin. The platform's defurnish tool, first introduced in Fall 2024, is now fully available, allowing users to instantly remove furniture and clutter from virtual property views with one click.
Matterport (MTTR) ha presentato il suo Winter Release 2025, introducendo miglioramenti significativi alla sua piattaforma di tecnologia dei gemelli digitali. L'aggiornamento si concentra sul miglioramento del marketing immobiliare e dell'efficienza nella gestione attraverso automazione guidata dall'IA e nuovi strumenti collaborativi.
Le caratteristiche principali includono il Matterport Marketing Cloud, che offre pacchetti di marketing digitale completi entro 1-2 giorni lavorativi nelle principali metropoli, inclusi tour virtuali 3D, immagini ad alta risoluzione, video per i social media, descrizioni generate dall'IA e planimetrie dettagliate con integrazione MLS. Il rilascio introduce una funzionalità di tagging migliorata, che consente agli utenti di copiare annotazioni tra gemelli digitali e importare/esportare tag tramite file CSV.
Aggiunte notevoli includono la capacità di scansione multi-utente, che consente ai team di scansionare e unire simultaneamente fino a 2.000 punti di scansione in un unico gemello digitale. Lo strumento di disarredo della piattaforma, introdotto per la prima volta nell'autunno 2024, è ora completamente disponibile, consentendo agli utenti di rimuovere istantaneamente mobili e ingombri dalle visualizzazioni virtuali delle proprietà con un solo clic.
Matterport (MTTR) ha presentado su lanzamiento de invierno 2025, introduciendo mejoras significativas en su plataforma de tecnología de gemelos digitales. La actualización se centra en mejorar el marketing de propiedades y la eficiencia en la gestión a través de la automatización impulsada por IA y nuevas herramientas colaborativas.
Las características clave incluyen el Matterport Marketing Cloud, que ofrece paquetes completos de marketing digital en un plazo de 1-2 días hábiles en las principales ciudades, incluyendo recorridos virtuales en 3D, imágenes de alta resolución, videos para redes sociales, descripciones generadas por IA y planos detallados con integración MLS. La actualización introduce una funcionalidad de etiquetado mejorada, que permite a los usuarios copiar anotaciones entre gemelos digitales e importar/exportar etiquetas a través de archivos CSV.
Adiciones notables incluyen la capacidad de escaneo multiusuario, que permite a los equipos escanear y combinar simultáneamente hasta 2,000 puntos de escaneo en un solo gemelo digital. La herramienta de desmantelamiento de la plataforma, presentada por primera vez en otoño de 2024, ahora está completamente disponible, permitiendo a los usuarios eliminar instantáneamente muebles y desorden de las vistas virtuales de propiedades con un solo clic.
매터포트 (MTTR)가 2025년 겨울 출시를 발표하며 디지털 트윈 기술 플랫폼에 중요한 개선 사항을 도입했습니다. 이번 업데이트는 AI 기반 자동화와 새로운 협업 도구를 통해 부동산 마케팅 및 관리 효율성을 향상시키는 데 중점을 두고 있습니다.
주요 기능으로는 매터포트 마케팅 클라우드가 있으며, 주요 대도시에서 1-2 영업일 이내에 3D 가상 투어, 고해상도 이미지, 소셜 미디어 비디오, AI 생성 설명 및 MLS 통합이 포함된 상세한 평면도를 제공하는 완전한 디지털 마케팅 패키지를 제공합니다. 이번 릴리스는 사용자가 디지털 트윈 간에 주석을 복사하고 CSV 파일을 통해 태그를 가져오고 내보낼 수 있는 개선된 태깅 기능을 도입했습니다.
주목할 만한 추가 기능으로는 다중 사용자 스캔 기능이 있으며, 이를 통해 팀은 최대 2,000개의 스캔 포인트를 동시에 스캔하고 하나의 디지털 트윈으로 통합할 수 있습니다. 플랫폼의 가구 제거 도구는 2024년 가을에 처음 소개되었으며, 이제 완전히 사용할 수 있어 사용자가 가상 부동산 보기에서 가구와 잡동사니를 한 번의 클릭으로 즉시 제거할 수 있습니다.
Matterport (MTTR) a dévoilé sa version hiver 2025, introduisant des améliorations significatives à sa plateforme de technologie de jumeaux numériques. La mise à jour se concentre sur l'amélioration du marketing immobilier et de l'efficacité de la gestion grâce à l'automatisation pilotée par l'IA et à de nouveaux outils collaboratifs.
Les fonctionnalités clés incluent le Matterport Marketing Cloud, qui propose des packages de marketing numérique complets dans un délai de 1 à 2 jours ouvrables dans les grandes métropoles, comprenant des visites virtuelles en 3D, des images haute résolution, des vidéos pour les réseaux sociaux, des descriptions générées par l'IA et des plans détaillés avec intégration MLS. La version introduit une fonctionnalité de tagging améliorée, permettant aux utilisateurs de copier des annotations entre des jumeaux numériques et d'importer/exporter des tags via des fichiers CSV.
Les ajouts notables comprennent la capacité de scanning multi-utilisateur, permettant aux équipes de scanner et de fusionner simultanément jusqu'à 2 000 points de scan en un seul jumeau numérique. L'outil de démeublement de la plateforme, introduit pour la première fois à l'automne 2024, est désormais entièrement disponible, permettant aux utilisateurs de supprimer instantanément des meubles et des encombrements des vues virtuelles des propriétés d'un simple clic.
Matterport (MTTR) hat sein Winter Release 2025 vorgestellt und bedeutende Verbesserungen seiner digitalen Zwillings-Technologieplattform eingeführt. Das Update konzentriert sich darauf, das Immobilienmarketing und die Verwaltungseffizienz durch KI-gesteuerte Automatisierung und neue kollaborative Werkzeuge zu verbessern.
Zu den wichtigsten Funktionen gehört die Matterport Marketing Cloud, die innerhalb von 1-2 Werktagen in großen Metropolen vollständige digitale Marketingpakete anbietet, darunter 3D-virtuelle Touren, hochauflösende Bilder, Videos für soziale Medien, KI-generierte Beschreibungen und detaillierte Grundrisse mit MLS-Integration. Das Release führt eine verbesserte Tagging-Funktionalität ein, die es Benutzern ermöglicht, Annotationen zwischen digitalen Zwillingen zu kopieren und Tags über CSV-Dateien zu importieren/exportieren.
Bemerkenswerte Ergänzungen sind die Multi-User-Scanning-Funktion, die es Teams ermöglicht, gleichzeitig bis zu 2.000 Scan-Punkte in einem einzigen digitalen Zwilling zu scannen und zusammenzuführen. Das Entmöbelungswerkzeug der Plattform, das erstmals im Herbst 2024 vorgestellt wurde, ist jetzt vollständig verfügbar und ermöglicht es Benutzern, Möbel und Unordnung mit einem einzigen Klick sofort aus virtuellen Immobilienansichten zu entfernen.
- New Marketing Cloud reduces property listing time to 1-2 days
- Multi-user scanning capability increases operational efficiency
- Enhanced tagging system reduces site visits and documentation time
- Automated MLS integration speeds up listing process
- Marketing Cloud service to major metropolitan areas
Insights
Matterport's Winter Release Targets Workflow Efficiency, Expanding Its Real Estate Services Footprint
Matterport's 2025 Winter Release represents a strategic pivot beyond core 3D capture functionality toward end-to-end real estate marketing and management solutions. The introduction of Matterport Marketing Cloud signals the company's expansion into the property marketing services space, potentially creating a new revenue stream while addressing a key pain point for agents - the time lag between property capture and listing readiness. By delivering complete marketing packages within 1-2 business days with MLS integration, Matterport is positioning itself as an essential workflow tool rather than just a visualization technology.
The new multi-user scanning capability with Merge functionality tackles a significant technical limitation that has restricted Matterport's penetration in commercial real estate and large-scale properties. By enabling collaborative capture of up to 2,000 scan points, this feature could substantially expand Matterport's addressable market in complex commercial spaces where scanning time has been prohibitive. This addresses a competitive vulnerability that specialized commercial real estate technology providers have exploited.
Enhanced tagging tools and the defurnish feature leverage Matterport's vast spatial data repository - a competitive moat the company has built through years of property captures. These AI-powered capabilities represent the monetization of this proprietary data, creating value-added services that could justify premium pricing tiers. The ability to streamline documentation and instantly transform spaces visually addresses specific workflow challenges in property management, design, and sales contexts.
For investors, this release aligns with Matterport's stated strategy of transitioning from hardware sales to a recurring subscription model. The productivity-focused enhancements aim to drive adoption, reduce friction, and expand use cases - all critical for subscription growth. However, the announcement lacks specific metrics on expected time savings or ROI, making it difficult to quantify potential impact on customer acquisition costs or lifetime value.
While these enhancements strengthen Matterport's competitive position against both traditional real estate technology providers and newer entrants, investors should monitor upcoming quarterly results for evidence that these features are accelerating subscription growth, improving retention, or enabling pricing increases. The true impact will be measured in adoption rates and whether these productivity tools can meaningfully contribute to Matterport's path to profitability.
Matterport's Winter Release: Strategic Pivot Toward Workflow Integration Could Address Growth Challenges
Matterport's 2025 Winter Release represents more than just feature enhancements - it signals a strategic evolution from a specialized 3D capture platform toward becoming an integrated workflow solution for real estate professionals. This shift addresses a critical challenge that has hampered Matterport's growth: the gap between technological innovation and practical business utility.
The introduction of Matterport Marketing Cloud marks a significant expansion of the company's service footprint, potentially creating a new revenue stream beyond subscriptions. By delivering complete marketing packages within 1-2 business days with MLS integration, Matterport is positioning itself as an essential part of the listing workflow rather than an optional visualization tool. This could dramatically improve the value proposition for real estate agents who have historically viewed 3D tours as nice-to-have rather than essential, potentially addressing the company's persistently high customer acquisition costs.
The multi-user scanning capability with Merge functionality represents a technical breakthrough that could unlock the lucrative commercial real estate and facility management markets. These sectors typically involve larger spaces and more complex documentation requirements, commanding higher subscription values. By enabling collaborative capture of up to 2,000 scan points, Matterport removes a significant barrier to adoption in these higher-margin segments.
What's most strategically significant is how these features leverage Matterport's vast spatial data repository - containing millions of captured spaces - to deliver AI-powered capabilities like the defurnish tool and enhanced tagging. This proprietary data represents a competitive moat that new entrants cannot easily replicate, potentially justifying premium pricing tiers.
For investors, the key question remains whether these productivity enhancements can accelerate Matterport's path to profitability. With a $1.7 billion market cap but persistent challenges in converting technological leadership into sustainable financial performance, execution will be critical. While this release strengthens Matterport's competitive positioning against both traditional real estate technology providers and newer spatial data platforms, investors should monitor upcoming quarterly results for evidence that these features are driving measurable improvements in customer acquisition efficiency, retention rates, and average revenue per user.
From AI-generated marketing to real-time collaboration, the latest features make every step faster and easier
SUNNYVALE, Calif., Feb. 25, 2025 (GLOBE NEWSWIRE) -- Matterport, Inc. (Nasdaq: MTTR), a pioneer in digital twin technology and spatial data capture, is redefining what’s possible in property marketing and management with its 2025 Winter Release. Packed with powerful new features, AI-driven automation, and workflow-enhancing tools, this release transforms how real estate professionals, designers, and facilities managers capture, market, and manage spaces—unlocking new levels of speed and efficiency.
The latest features in the 2025 Winter Release: Productivity Multiplied set a new standard for the digital transformation of the built world, empowering customers to work smarter, move faster, and drive stronger business results.
“The 2025 Winter Release is a game-changer for real estate professionals. We’re making it easier than ever to market, manage, and sell properties with AI-powered tools that save time and maximize impact,” said RJ Pittman, Chairman and CEO of Matterport. “From instant, ready-to-go marketing packages to seamless team collaboration, these innovations eliminate busywork so our customers can focus on what matters—closing deals and growing their business. And with our new model Merge and smart tagging features, scanning combining multiple sections of a property is seamless—capturing large spaces has never been faster or easier.”
Next-Level Productivity: What’s Inside the Winter Release
- Matterport Marketing Cloud makes listing a property faster and easier than ever. For the first time, real estate agents can schedule a property to be digitized and receive a complete, ready-to-use digital marketing package within approximately 1 to 2 business days in most major metros. Each package includes a stunning 3D virtual tour, high-resolution images, a polished, social-media-ready video, AI-generated property descriptions, and detailed floor plans with precise room measurements—all powered by Matterport’s Property Intelligence. Plus, seamless MLS integration eliminates the usual listing delays, helping agents get properties on the market faster with minimal effort.
- Smarter tagging tools save time and streamline documentation. New enhancements to Matterport’s tagging functionality help designers, architects, contractors, and property managers work more efficiently. Users can now copy annotations (tags) from one digital twin to another or import/export tags using CSV files—eliminating the need to recreate them manually. This is especially valuable for long-term projects where maintaining consistent documentation across multiple scans is critical. Plus, teams can now add field tags in real time while scanning, ensuring observations are recorded instantly and included in the final digital twin. These upgrades reduce the need for extra site visits, saving time and money.
- Faster collaboration with new multi-user scanning. The new Merge functionality allows multiple users to scan a property at the same time and combine their work—up to 2,000 scan points—into a single digital twin. For large or complex properties, this dramatically reduces turnaround time, enabling teams to capture spaces faster and work more efficiently. Whether scanning office buildings, multi-unit developments, or expansive retail spaces, teams can now collaborate in real-time to get the job done in a fraction of the time.
- Declutter any space instantly with Matterport’s defurnish tool. Home sellers and agents can now remove clutter, excess furniture, or personal items from a space with a single click—making it easier for buyers to see a property’s full potential. Users can also set the defurnished version of a 3D tour or still image as the default viewing experience. Coming soon, they will also be able to create highlight reels that showcase both furnished and defurnished views. Originally introduced in the 2024 Fall Release, defurnish is now fully available, giving real estate professionals a powerful way to present listings in their best light.
To learn more about the new capabilities and features, explore the 2025 Winter Release and read our blog.
About Matterport
Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make nearly every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at matterport.com and browse a gallery of digital twins at matterport.com/discover.
Forward-Looking Statements
This document contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding the products and services offered by Matterport, Inc. (“Matterport”), artificial intelligence capabilities, potential growth opportunities, and Matterport’s projected future results. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “expected,” “intend,” “strategy,” “future,” “forecast,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions (including the negative versions of such words or expressions).
Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this document, including Matterport’s ability to implement and timely deliver new products, new artificial intelligence initiatives, business plans, forecasts, and other expectations in the industry in which Matterport competes, and identify and realize additional opportunities. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in documents filed by Matterport from time to time with the U.S. Securities and Exchange Commission (the “SEC”). These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Matterport assumes no obligation and, except as required by law, does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Matterport does not give any assurance that it will achieve its expectations.
Media Contact:
press@matterport.com
Investor Contact:
ir@matterport.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/62a175c8-405d-4ff1-8c25-d80858ed9743
This press release was published by a CLEAR® Verified individual.
FAQ
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