Introducing Matterport Marketing Cloud: The Ultimate Hub for Real Estate Agents to Get Listings to Market Faster
Matterport (NASDAQ: MTTR) has launched Matterport Marketing Cloud, an all-in-one platform designed to streamline real estate marketing processes. The platform, powered by Property Intelligence AI, enables agents to create and distribute comprehensive listing packages within 1-2 business days in major metros.
The Digital Pro package includes 3D virtual tours, high-resolution photos, social media videos, AI-generated descriptions, and detailed floor plans. A notable feature is the 'defurnish' tool, which digitally removes clutter from property images. The platform integrates with MLS systems for seamless publishing.
The launch is part of Matterport's 2025 Winter Release, following their 2024 Fall Release that introduced the AI-powered defurnish tool. The company plans to launch additional interior design tools allowing virtual furnishing and space reimagining capabilities.
Matterport (NASDAQ: MTTR) ha lanciato Matterport Marketing Cloud, una piattaforma tutto-in-uno progettata per semplificare i processi di marketing immobiliare. La piattaforma, alimentata da Property Intelligence AI, consente agli agenti di creare e distribuire pacchetti di annunci completi entro 1-2 giorni lavorativi nelle principali metropoli.
Il pacchetto Digital Pro include tour virtuali 3D, foto ad alta risoluzione, video per i social media, descrizioni generate dall'AI e planimetrie dettagliate. Una caratteristica notevole è lo strumento 'defurnish', che rimuove digitalmente il disordine dalle immagini della proprietà. La piattaforma si integra con i sistemi MLS per una pubblicazione senza soluzione di continuità.
Il lancio fa parte del 2025 Winter Release di Matterport, dopo il loro 2024 Fall Release che ha introdotto lo strumento 'defurnish' alimentato dall'AI. L'azienda prevede di lanciare ulteriori strumenti di design d'interni che consentono la mobilia virtuale e la reinterpretazione degli spazi.
Matterport (NASDAQ: MTTR) ha lanzado Matterport Marketing Cloud, una plataforma todo-en-uno diseñada para simplificar los procesos de marketing inmobiliario. La plataforma, impulsada por Property Intelligence AI, permite a los agentes crear y distribuir paquetes de listados completos en un plazo de 1-2 días hábiles en las principales ciudades.
El paquete Digital Pro incluye recorridos virtuales en 3D, fotos de alta resolución, videos para redes sociales, descripciones generadas por IA y planos detallados. Una característica destacada es la herramienta 'defurnish', que elimina digitalmente el desorden de las imágenes de la propiedad. La plataforma se integra con sistemas MLS para una publicación sin interrupciones.
El lanzamiento es parte del 2025 Winter Release de Matterport, después de su 2024 Fall Release que introdujo la herramienta 'defurnish' impulsada por IA. La empresa planea lanzar herramientas adicionales de diseño de interiores que permitan la decoración virtual y la reimaginación del espacio.
매터포트 (NASDAQ: MTTR)는 매터포트 마케팅 클라우드를 출시했습니다. 이는 부동산 마케팅 프로세스를 간소화하기 위해 설계된 올인원 플랫폼입니다. Property Intelligence AI를 기반으로 하는 이 플랫폼은 에이전트가 주요 대도시에서 1-2 영업일 이내에 포괄적인 목록 패키지를 생성하고 배포할 수 있게 합니다.
디지털 프로 패키지에는 3D 가상 투어, 고해상도 사진, 소셜 미디어 비디오, AI 생성 설명 및 상세한 평면도가 포함됩니다. 주목할 만한 기능은 '디퍼니시' 도구로, 이는 부동산 이미지에서 혼잡함을 디지털로 제거합니다. 이 플랫폼은 MLS 시스템과 통합되어 원활한 게시를 지원합니다.
이번 출시 는 매터포트의 2025 Winter Release의 일환으로, AI 기반의 디퍼니시 도구를 소개한 2024 Fall Release에 이어 진행됩니다. 회사는 가상 가구 배치 및 공간 재구성을 가능하게 하는 추가 인테리어 디자인 도구를 출시할 계획입니다.
Matterport (NASDAQ: MTTR) a lancé Matterport Marketing Cloud, une plateforme tout-en-un conçue pour rationaliser les processus de marketing immobilier. La plateforme, alimentée par Property Intelligence AI, permet aux agents de créer et de distribuer des paquets d'annonces complets en 1 à 2 jours ouvrables dans les grandes métropoles.
Le package Digital Pro comprend des visites virtuelles 3D, des photos haute résolution, des vidéos pour les réseaux sociaux, des descriptions générées par IA et des plans détaillés. Une caractéristique notable est l'outil 'defurnish', qui supprime numériquement le désordre des images de propriété. La plateforme s'intègre aux systèmes MLS pour une publication fluide.
Ce lancement fait partie du 2025 Winter Release de Matterport, suite à leur 2024 Fall Release qui a introduit l'outil 'defurnish' alimenté par IA. L'entreprise prévoit de lancer des outils supplémentaires de design d'intérieur permettant de meubler virtuellement et de réinventer les espaces.
Matterport (NASDAQ: MTTR) hat die Matterport Marketing Cloud gestartet, eine All-in-One-Plattform, die darauf abzielt, die Marketingprozesse im Immobilienbereich zu optimieren. Die Plattform, die von Property Intelligence AI unterstützt wird, ermöglicht es Maklern, umfassende Angebots-Pakete innerhalb von 1-2 Werktagen in großen Städten zu erstellen und zu verteilen.
Das Digital Pro-Paket umfasst 3D-virtuelle Touren, hochauflösende Fotos, Videos für soziale Medien, von KI generierte Beschreibungen und detaillierte Grundrisse. Ein bemerkenswertes Merkmal ist das 'defurnish'-Tool, das digital Unordnung aus Immobilienbildern entfernt. Die Plattform integriert sich nahtlos mit MLS-Systemen für eine reibungslose Veröffentlichung.
Der Launch ist Teil von Matterports 2025 Winter Release, nach ihrem 2024 Fall Release, das das KI-gestützte defurnish-Tool eingeführt hat. Das Unternehmen plant, weitere Innenarchitektur-Tools einzuführen, die virtuelles Möblieren und Raumneugestaltung ermöglichen.
- Launch of comprehensive Marketing Cloud platform streamlines agent workflow
- Integration with MLS systems reduces manual work
- AI-powered features enhance property marketing capabilities
- Expansion of service offerings with planned interior design tools
- to major metropolitan areas for 1-2 day delivery
- Service availability may vary in non-metro regions
Insights
Matterport's Marketing Cloud Launch Signals Strategic Business Model Evolution
Matterport's new Marketing Cloud platform represents a significant strategic evolution that could substantially expand the company's revenue potential beyond its core spatial data business. By consolidating the entire property marketing workflow into a single platform, Matterport is positioning itself to capture a larger share of real estate marketing budgets—a market substantially larger than just 3D tour technology.
The platform's integration with MLS systems addresses a critical pain point for agents who currently cobble together marketing assets from multiple vendors, creating a compelling value proposition that could drive adoption despite a challenging real estate market. The 1-2 day turnaround for complete marketing packages in major metros is particularly noteworthy, as speed-to-market remains a important competitive advantage for listing agents.
From a financial perspective, this launch potentially transforms Matterport's business model in three key ways:
- Deeper revenue penetration per customer by expanding from selling just 3D tour technology to comprehensive marketing services
- Improved customer retention through tighter integration with agent workflows and MLS systems
- Higher-margin service offerings powered by AI that leverage Matterport's existing spatial data expertise
The AI-powered features, particularly the "defurnish" capability, demonstrate Matterport's ability to monetize its vast property dataset through practical applications that solve real agent challenges. This represents the kind of value-added AI implementation that can command premium pricing compared to basic visualization tools.
While the announcement lacks specific pricing details, this platform likely operates on a higher price point than Matterport's basic subscription tiers, potentially improving average revenue per user. The company appears to be executing a vertical integration strategy in real estate, expanding from a spatial data company to a comprehensive real estate marketing platform—a significant expansion of its addressable market.
Investors should watch adoption metrics closely in coming quarters, as success will ultimately depend on whether agents perceive enough value to consolidate their marketing spend through Matterport rather than using specialized providers for each marketing component.
Matterport's Marketing Cloud: A Technical Evolution That Redefines Real Estate Marketing Workflow
Matterport's new Marketing Cloud represents more than just a product launch—it's a fundamental shift in how the company leverages its vast spatial data repository and AI capabilities to deliver tangible workflow improvements for real estate professionals. This platform cleverly addresses a fragmented technology ecosystem that has plagued real estate marketing for years.
The technical achievement here shouldn't be underestimated. Matterport has effectively created an end-to-end pipeline that transforms raw spatial data into multiple marketing assets through a combination of human expertise and AI processing. The system must coordinate scheduling, capture, processing, AI enhancement, and distribution—all while maintaining quality standards across diverse property types.
What makes this particularly impressive is the MLS integration, which solves a significant technical challenge in real estate tech. MLS systems are notoriously fragmented with varying technical requirements across regions. By creating a standardized publishing interface, Matterport eliminates hours of manual work that typically creates bottlenecks in listing workflows.
The "defurnish" capability showcases Matterport's AI maturity, as it requires sophisticated computer vision algorithms that can:
- Identify and remove furniture and clutter from 3D environments
- Maintain spatial accuracy and perspective
- Generate realistic floor and wall textures to fill gaps
- Process these modifications across both still images and 3D environments
This feature alone provides significant value by digitally solving what traditionally required expensive physical staging or sophisticated photo editing.
The platform's architecture appears designed for extensibility, with the upcoming interior design tools suggesting Matterport is building a comprehensive visualization ecosystem. This positions the company to capture value throughout the property lifecycle—from marketing to renovation planning to property management.
From a competitive standpoint, while companies like Zillow offer simplified 3D tours and others provide professional photography, Matterport's integrated approach creates meaningful differentiation through workflow efficiency. The real innovation isn't in any single feature but in the seamless connection between spatial capture, AI enhancement, and multi-channel distribution—all accessible through a simplified interface that requires minimal technical expertise from agents.
A single platform for agents and property marketers to order and publish MLS-ready 3D tours, photos, videos, floor plans, and AI-powered descriptions
SUNNYVALE, Calif., Feb. 25, 2025 (GLOBE NEWSWIRE) -- Matterport, Inc. (Nasdaq: MTTR), a pioneer in digital twin technology and spatial data capture, is making real estate marketing faster and easier than ever with the launch of Matterport Marketing Cloud—a powerful, all-in-one hub designed to help agents create high-impact digital marketing campaigns in just a few clicks.
Powered by Property Intelligence, Matterport’s proprietary AI, the new Matterport Marketing Cloud simplifies the entire property marketing process by consolidating media creation, editing, distribution, and analytics into one intuitive user-interface that integrates seamlessly with the MLS.
With Matterport Marketing Cloud, agents can schedule a Digital Pro package and have a complete ready-to-market listing package delivered within approximately 1 to 2 business days in most major metros. Each package includes:
- A 3D virtual tour that immerses buyers in the property
- High-resolution listing photos
- A polished, social-media-ready video
- AI-generated property descriptions tailored for maximum impact
- Detailed floor plans with precise room measurements
- "Defurnished" virtual tours and images, giving buyers a clutter-free view of the space
With just a few clicks, these assets can be published to the MLS and other platforms, eliminating hours of manual work and helping agents get listings live faster. The defurnish tool makes it even easier to showcase homes at their best by instantly transforming cluttered spaces into clean, open rooms.
“From a single Matterport digital twin, Matterport Marketing Cloud can deliver the kind of world-class media-rich marketing package that’s typically been reserved for only the most exclusive listings,” said RJ Pittman, Chairman and CEO of Matterport. “And the best part: you don’t need to be a tech expert to do it. Matterport Marketing Cloud takes care of everything—so agents can spend less time on manual tasks and more time winning new business.”
A Competitive Edge for Agents and Property Marketers
Matterport Marketing Cloud puts the power of Matterport’s most advanced marketing tools into more agents' hands—helping them stand out in a crowded market. Listings with Matterport 3D tours have been shown to increase engagement and conversion rates, giving agents a clear advantage. Property marketers, including short-term rental managers, can also use Matterport Marketing Cloud to streamline operations and accelerate bookings with professional-grade media.
“Agents have told us they need technology that makes them more productive and helps them stand out in an increasingly competitive market,” Pittman said. “Marketing Cloud is the ‘easy button’ for real estate marketing—helping agents go live faster, attract more buyers, and close deals sooner.”
Part of Matterport’s 2025 Winter Release
Matterport Marketing Cloud is part of Matterport’s 2025 Winter Release, which introduces powerful new tools for real estate agents, contractors, property managers, and designers. Following the 2024 Fall Release, which introduced the AI-powered defurnish tool, the company is now preparing to launch interior design tools that will let users virtually furnish and reimagine spaces—helping buyers visualize the possibilities of every property.
Learn more about Matterport Marketing Cloud here.
About Matterport
Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make nearly every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at matterport.com and browse a gallery of digital twins at matterport.com/discover.
Forward-Looking Statements
This document contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding the products and services offered by Matterport, Inc. (“Matterport”), artificial intelligence capabilities, potential growth opportunities, and Matterport’s projected future results. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “expected,” “intend,” “strategy,” “future,” “forecast,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions (including the negative versions of such words or expressions).
Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this document, including Matterport’s ability to implement and timely deliver new products, new artificial intelligence initiatives, business plans, forecasts, and other expectations in the industry in which Matterport competes, and identify and realize additional opportunities. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in documents filed by Matterport from time to time with the U.S. Securities and Exchange Commission (the “SEC”). These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Matterport assumes no obligation and, except as required by law, does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Matterport does not give any assurance that it will achieve its expectations.
Media Contact:
press@matterport.com
Investor Contact:
ir@matterport.com
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FAQ
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