M6 Group Becomes the Majority Shareholder in Stéphane Plaza Immobilier

Rhea-AI Summary

On December 31, 2021, M6 Group finalized a 2% acquisition of Stéphane Plaza Immobilier, increasing its total ownership to 51%. This transaction values the company at €125 million and will fully consolidate under M6 Group's financials. Stéphane Plaza Immobilier, a leading brand in France's estate agent networks, boasts 660 franchise contracts and an estimated EBITA of €12.5 million for 2021, a 47% increase. M6 Group expresses confidence in its leadership and the effectiveness of television advertising in promoting the brand.

Positive

• Acquisition of a 2% stake in Stéphane Plaza Immobilier, increasing ownership to 51%.
• Company valuation at €125 million boosts M6 Group's portfolio.
• Stéphane Plaza Immobilier achieved an estimated EBITA of €12.5 million for 2021, up 47%.
• 660 franchise contracts indicate strong market presence and growth potential.

Negative

• None.

NEUILLY SUR SEINE, France--(BUSINESS WIRE)-- Regulatory News:

On 31 December 2021, M6 Group (Paris:MMT) finalised the acquisition of a 2% stake in Stéphane Plaza Immobilier, in which it already held a 49% shareholding, thereby assuming control of this network of franchised estate agents. This transaction values the company’s entire share capital at € 125 million.

As the most popular brand in France in the “Networks of Estate Agents” category⁽¹⁾, Stéphane Plaza Immobilier already has 660 franchise contracts just seven years after its creation.
The company will now be fully consolidated in M6 Group’s financial statements under the “Diversification” segment. Its estimated EBITA for 2021 is € 12,5 million, up 47%.

M6 Group reiterates its full confidence in company Chairman and co-founder Patrick-Michel de Lusigny to take the network forward in the next stages of its development alongside Stéphane Plaza. Stéphane Plaza’s interest remains intact and his responsibilities remain unchanged.

With this transaction, M6 Group is pleased to have supported this ambitious project initiated by the most popular TV presenter in France⁽²⁾. The significant investments in the advertising slots broadcast on the Group’s channels have made it possible to promote the Stéphane Plaza Immobilier brand and its expertise. The Group has thus reaffirmed the relevance of television advertising and its capacity to create assets with strong growth potential.

(1) Source: Survey conducted on 19 and 20 October 2021 by OpinionWay across a representative sample of 1,005 French people aged 18 and over in the network of estate agents category, published on 4 November 2021 in Challenges magazine

(2) Source: Annual TV Magazine/OpinionWay survey, whose results were published on 9 December 2021

View source version on businesswire.com: https://www.businesswire.com/news/home/20220103005293/en/

M6 Metropole Television

Source: M6 METROPOLE TELEVISION

FAQ

What does M6 Group's acquisition of Stéphane Plaza Immobilier entail?

M6 Group acquired a 2% stake in Stéphane Plaza Immobilier, increasing its ownership to 51%, with the total company valuation at €125 million.

What is the estimated EBITA for Stéphane Plaza Immobilier in 2021?

The estimated EBITA for Stéphane Plaza Immobilier in 2021 is €12.5 million, reflecting a 47% increase.

How many franchise contracts does Stéphane Plaza Immobilier have?

Stéphane Plaza Immobilier has 660 franchise contracts as of the acquisition.

What is the significance of the acquisition for M6 Group?

The acquisition allows M6 Group to fully consolidate Stéphane Plaza Immobilier into its financial statements under the 'Diversification' segment.

What role does Stéphane Plaza play in the business after the acquisition?

Stéphane Plaza's interest remains intact, and his responsibilities within the company remain unchanged.