Love at First Listen: Hinge's New Voice Prompts Bring Daters' Profiles to Life

Rhea-AI Summary

Hinge has launched a new feature called Voice Prompts, enhancing user profiles with 30-second voice recordings to improve connections among matches. This feature aims to give potential daters a better sense of personality and chemistry. Preliminary findings show that 65% of Hinge singles believe hearing a voice can aid in determining interest, while 52% can learn more about a match through voice messages. Additionally, Hinge plans to introduce Voice Notes for in-app conversations, further enriching user interactions. Hinge is part of Match Group (NASDAQ:MTCH), acquired in 2018.

Positive

• Launch of Voice Prompts enhances user engagement and profile richness.
• 65% of users believe voice can help assess chemistry with potential matches.
• Plans to introduce Voice Notes improve communication quality among users.
• Hinge is the fastest growing dating app in key markets: US, UK, Canada, Australia.

Negative

• None.

NEW YORK, Oct. 27, 2021 /PRNewswire/ -- Today, Hinge, the dating app "designed to be deleted," is launching a new audio experience, Voice Prompts, to bring users' profiles to life and build better connections with their matches. Voice Prompts allows users to answer a Prompt through a 30-second voice recording, giving others a glimpse of their personality and what a first date would be like. The new audio experience is now available to all users globally.

"Hinge wants to help people get to know you as soon as they see your profile. If a picture is worth 1,000 words, imagine how many your voice is worth," said Michelle Parsons, Chief Product Officer at Hinge. "With the introduction of Voice Prompts, we're adding more authenticity to the profile experience, allowing users to fully display their personality in a new way. Our team's focus is to introduce product updates that help our daters move from the selfie to new forms of self-expression."

Feeling a spark with someone can be difficult when limited to just text and photos. In a recent Hinge study, 75% of users said that assessing chemistry is one of the hardest parts of modern dating right now, but 65% of Hinge singles believe hearing someone's voice would help them determine interest in a match. 

"Hearing someone's voice connects us in ways that seeing a photo or reading a text can't," said Logan Ury, Director of Relationship Science. "So it's not surprising that 52% of Hinge users say they can learn more about a potential match through a voice message. It gives you a chance to check in with yourself early on about what the other person makes you feel, whether that's chemistry, confusion, or disinterest."

With the Voice Prompts launch, Hinge is rolling out Prompts tailored to elevate the use of sound. The new Prompts will help users capture moments that are better heard than read, including Prompts such as "proof I have musical talent" and "my best celebrity impression."

The company is also introducing Voice Notes this fall — making it possible for users to have a conversation that captures their tone and personality while messaging each other. With the addition of Voice Notes and Voice Prompts, people can better showcase who they are through text, photos, video, and now, voice at different points in their dating journey.

How it works

• From the Settings screen, click Edit Profile. Tap 'Select a prompt' in the new 'Voice Prompt' section to add a Prompt.
• Select a Voice Prompt, such as "best travel story," to record your response.
• Tap the microphone icon to begin recording for up to 30 seconds.
• Tap the stop button when you're done recording. You can listen to it before it goes live by pressing the play button.
• Click 'done' and your Voice Prompt will be added and displayed under the first picture on your profile.

About Hinge
Hinge is the dating app for people who want to get off dating apps. In today's digital world, singles are so busy matching that they're not actually connecting, in person, where it counts. Hinge is on a mission to change that. So we built a dating app that's designed to be deleted. Currently, the team is setting up a date every two seconds. On Hinge, there are no rules, timers, or games. Instead, you'll have unique conversations over what you've shared on your detailed profile. We're for people who want to get off the app and out on great dates. And it's resonating. For the past couple years, Hinge has been the fastest growing dating app in the United States, United Kingdom, Canada, and Australia. Match Group (NASDAQ:MTCH) acquired Hinge in 2018.

Contact: press@hinge.co

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SOURCE Hinge

FAQ

What is Hinge's new feature Voice Prompts?

Voice Prompts is a new feature on Hinge allowing users to add 30-second voice recordings to their profiles to increase engagement and connection.

How does Voice Prompts help users on Hinge?

Voice Prompts help users showcase their personality and assess chemistry with potential matches through audio interaction.

What percentage of Hinge users feel voice messages improve dating interactions?

52% of Hinge users believe they can learn more about a potential match through voice messages.

When was Hinge acquired by Match Group?

Hinge was acquired by Match Group in 2018.

Which markets is Hinge currently the fastest growing dating app in?

Hinge is the fastest growing dating app in the US, UK, Canada, and Australia.