Cat's Out Of The Bag: Plenty Of Fish Announces "Plenty Of Pets" Campaign To Foster New Relationships Through A Shared Love Of Pets

Rhea-AI Summary

Plenty of Fish launches the "Plenty of Pets" campaign aimed at helping singles connect through their love of pets. The initiative includes exclusive livestreaming events featuring adoptable pets and a performance by Moshow, the Cat Rapper. The campaign is backed by a $50,000 donation to Petco Love, a nonprofit focused on saving pet lives. A survey reveals that 97% of single pet owners consider pets part of their family, with 61% believing pets are ideal icebreakers in dating. Events will take place throughout August 2021, creating engaging, low-pressure environments for singles to meet.

Positive

• Launch of "Plenty of Pets" campaign to enhance user engagement and connection.
• Features exclusive livestreaming content with adoptable pets, fostering a unique dating experience.
• Donation of $50,000 to Petco Love, enhancing corporate social responsibility.
• Survey indicates that 97% of pet owners view pets as family, highlighting strong market interest.
• 61% of singles believe pets are ideal icebreakers in dating, potentially boosting app usage.

Negative

• None.

VANCOUVER, BC, Aug. 17, 2021 /PRNewswire/ -- Dating app Plenty of Fish launches new "Plenty of Pets" campaign to continue providing low pressure ways for singles to make connections, leveraging their common interest and love of pets. The campaign features exclusive livestreaming pet content, including a performance by Moshow (The Cat Rapper), who was featured on an episode of the Netflix show, "Cat People," and a commitment by Plenty of Fish to donate $50,000 to the lifesaving nonprofit Petco Love. 

According to a recent Plenty of Fish survey, 97% of single pet owners in the U.S. believe that pets are a part of their family. Nearly half (49%) of singles see owning a pet as a turn-on, and most singles (52%) say it's sexiest when someone has adopted their pet vs. purchased from a breeder. Knowing how much singles adore their pets and the role they play in relationships and dating, the "Plenty of Pets" campaign creates fun and Covid-friendly opportunities for singles to connect virtually.

"A great way to reduce the pressure that comes with connecting with someone for the first time is to identify those common interests that both people are most passionate about - and we know nothing sparks more passion and excitement than pets," said Kate MacLean, resident dating expert at Plenty of Fish.

A whopping 61% of singles believe pets are the best icebreaker when it comes to meeting someone and one-in-five single pet owners say they have used a pet as a flirting tactic. Nearly half (46%) of Gen Z singles have posted photos of their pet on their dating profile to improve their chances of meeting someone and 48% of them say they're more likely to reach out to someone on a dating app if a pet is in their profile picture.

The "Plenty of Pets" content featured on Live! includes:

• 8/17 at 4 p.m. PDT: Kittenmania, featuring a livestream of adoptable kittens playing.
• 8/26 at 4 p.m. PDT: Puppymania, featuring a livestream of adoptable puppies playing.
• 8/31 at 4 p.m. PDT: The campaign will wrap with a livestream performance by Moshow (The Cat Rapper).
• Top Plenty of Fish Live! streamers will also be showing off their own pets throughout the month, including Oregon Star Girl (39,000+ fans) who will host a show with her adopted pitbull Paisley and Jilly Baby (45,000+ fans) who will host a pet showcase with her dog Dexter, inviting other Plenty of Fish members to show off their pets during her stream.

"As someone who's really passionate about their pets, I know firsthand how they can positively impact relationships," said Moshow, The Cat Rapper. "I love the idea that people watching my performance on Plenty of Fish Live! could develop connections and form relationships through their shared love of pets, and I would be honored to play a small part in their dating journey."

As part of the campaign, Plenty of Fish is donating $50,000 to Petco Love, an organization that aims to inspire and empower animal lovers to save pet lives.

"At Petco Love, we are passionate about harnessing the power of love to make communities and pet families closer, stronger, and healthier — and create a future in which no pet is unnecessarily euthanized," said Petco Love president, Susanne Kogut. "That's why we are so grateful to work with brands like Plenty of Fish who are finding unique ways to bring people together over a shared love of pets."

Additionally, four virtual, pet-related gifts will be available for members to give during the "Plenty of Pets" content being featured exclusively on the "POFofficial" Live! channel and the brand is hosting the "Date My Pet" sweepstakes where fans will have the opportunity to win prizes totaling $1,500.

Find a full overview of the "Plenty of Pets" campaign here and visit the Plenty of Fish blog, The Latest Catch for dating tips and advice. Join the conversation and participate in the "Date my Pet" sweepstakes on social by following Plenty of Fish on Instagram and using #PetOnaDate and #PlentyofPets. 

Download supporting assets here.

"Plenty of Pets" Survey Methodology
More than 3,400 U.S.-based Plenty of Fish users were polled online in August 2021.

About Plenty of Fish
Plenty of Fish, a Match Group (NASDAQ: MTCH) company, is one of the largest global online dating companies, and is available in 11 languages and more than 20 countries. Unlike many dating offerings today, Plenty of Fish offers a less prescriptive, low-pressure user experience that allows singles to discover what they're looking for.

About Petco Love
Petco Love is a nonprofit changing lives by making communities and pet families closer, stronger, and healthier. Since our founding in 1999 as the Petco Foundation, we've empowered animal welfare organizations by investing $300 million in adoption and other lifesaving efforts. We've helped find loving homes for more than 6.5 million pets in partnership with Petco and organizations nationwide. Today, our love for pets drives us to lead with innovation, creating tools animal lovers need to reunite lost pets, and lead with passion, inspiring and mobilizing communities and our more than 4,000 animal welfare partners to drive lifesaving change alongside us. Is love calling you? Visit petcolove.org or follow at Facebook, Instagram, Twitter and LinkedIn to be part of the lifesaving work we're leading every day.

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SOURCE Plenty of Fish

FAQ

What is the "Plenty of Pets" campaign by MTCH?

The "Plenty of Pets" campaign is an initiative by Plenty of Fish to help singles connect through their shared love of pets, featuring livestreams and events.

When does the "Plenty of Pets" campaign launch?

The "Plenty of Pets" campaign launched on August 17, 2021, with various events scheduled throughout the month.

How much is Plenty of Fish donating to Petco Love?

Plenty of Fish is donating $50,000 to Petco Love as part of the "Plenty of Pets" campaign.

What types of events are included in the "Plenty of Pets" campaign?

The campaign includes livestreaming events featuring adoptable pets and performances by artists such as Moshow, the Cat Rapper.

What did the survey reveal about pet owners and dating?

The survey found that 97% of single pet owners consider pets family, and 61% believe pets serve as great icebreakers in dating.