MicroStrategy Appoints Carla Fitzgerald as Chief Marketing Officer

Rhea-AI Summary

MicroStrategy Incorporated (Nasdaq: MSTR) announces the appointment of Carla Fitzgerald as the new Chief Marketing Officer (CMO). Fitzgerald brings three decades of B2B and tech industry experience, having previously served as CMO of BigBear.ai and in leadership roles at Spireon and Smith Micro Software. Her appointment aligns with the company's recent launch of MicroStrategy AI, an enterprise-grade, AI-powered business intelligence platform. The CEO, Phong Le, emphasizes Fitzgerald's expertise in go-to-market strategy and her role in penetrating new markets to elevate the brand amidst innovations in cloud, AI, and BI.

Positive

• Carla Fitzgerald's extensive experience in launching groundbreaking technologies and her expertise in go-to-market strategy will contribute to MicroStrategy's mission of transforming the BI landscape using AI.
• The recent launch of MicroStrategy AI, the first enterprise-grade, AI-powered business intelligence platform, positions the company at the forefront of AI and BI integration, offering trusted data and reliable AI experiences at scale.

Negative

• None.

TYSONS CORNER, Va.--(BUSINESS WIRE)-- MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced the appointment of Carla Fitzgerald as the company's new Chief Marketing Officer (CMO). A B2B and tech industry veteran with experience spanning three decades, Carla brings a wealth of expertise in go-to-market strategy, revenue growth, and thought-leader positioning to her role at MicroStrategy.

Before joining MicroStrategy, Carla served as the CMO of BigBear.ai, a provider of AI-powered decision intelligence solutions for global supply chain and logistics, cybersecurity, and autonomous systems. Her career in technology marketing also includes leadership roles as CMO for Spireon and Smith Micro Software. Her appointment as the new CMO comes at a pivotal time for the company with its recent launch of MicroStrategy AI, the industry’s first enterprise-grade, AI-powered business intelligence platform that helps organizations rapidly deploy generative AI applications using trusted data.

"Carla's broad experience launching ground-breaking technologies that redefine markets is perfectly matched with our strategy to transform the BI landscape using the power of AI,” said Phong Le, CEO of MicroStrategy. “Our new MicroStrategy AI solution is the first to combine the flexibility and accessibility of generative AI with the precision and reliability of enterprise-grade business intelligence. Carla’s go-to-market expertise will help us penetrate new markets and elevate our brand to new heights as we continue to innovate at the intersection of cloud, AI, and BI,” he added.

“Across enterprise applications, generative AI is a game-changer if you can make it both accessible and trustworthy, a combination MicroStrategy has unlocked with our new AI/BI platform to lead the business intelligence space once again,” said Fitzgerald. “Trusted data is the cornerstone of trusted AI, and MicroStrategy’s reputation for exceptional data governance offers a tremendous advantage to our customers who can now use the platform to deliver seamless, reliable AI experiences at scale. I could not be more excited to bring these new solutions to more markets and help the company fulfill its mission of Intelligence Everywhere.”

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is the largest independent publicly traded analytics and business intelligence company. The MicroStrategy analytics platform is consistently rated as the best in enterprise analytics and is used by many of the world’s most admired brands in the Fortune Global 500. We pursue two corporate strategies: (1) grow our enterprise analytics software business to promote our vision of Intelligence Everywhere and (2) acquire and hold bitcoin, which we view as a dependable store of value supported by a robust, public, open-source architecture untethered to sovereign monetary policy.

MicroStrategy and MicroStrategy ONE are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

For more information, visit https://microstrategy.com, or contact Carla Fitzgerald at cfitzgerald@microstrategy.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231115632450/en/

MicroStrategy Incorporated

Carla Fitzgerald

Executive Vice President & Chief Marketing Officer

cfitzgerald@microstrategy.com.

Source: MicroStrategy Incorporated

FAQ

Who is the new Chief Marketing Officer of MicroStrategy?

Carla Fitzgerald is the new Chief Marketing Officer of MicroStrategy.

What is MicroStrategy AI?

MicroStrategy AI is the industry's first enterprise-grade, AI-powered business intelligence platform that enables organizations to deploy generative AI applications using trusted data.

What is Carla Fitzgerald's expertise?

Carla Fitzgerald has expertise in go-to-market strategy, revenue growth, and thought-leader positioning, particularly in the tech industry.

What is the recent launch by MicroStrategy?

MicroStrategy recently launched MicroStrategy AI, a platform that combines generative AI with enterprise-grade business intelligence to lead the BI space.

What is the mission of MicroStrategy?

MicroStrategy's mission is to provide Intelligence Everywhere, with a focus on transforming the BI landscape using the power of AI.

What advantage does MicroStrategy offer to its customers?

MicroStrategy offers exceptional data governance, providing trusted data that allows customers to deliver reliable AI experiences at scale.