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MusclePharm Closes More Pre-Orders Bringing Pre-Production Sales Orders to Approximately $600,000

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MusclePharm Corporation (OTCMKTS: MSLP) announced the closure of approximately $600,000 in pre-orders for its new energy drink line, MP Performance Energy, set to ship in summer 2021. CEO Ryan Drexler expressed optimism regarding the strong initial reactions and aims for $1 million in sales, with further charitable donations planned upon reaching this target. The press release also included forward-looking statements, highlighting potential risks such as changes in consumer preferences and increased competition affecting future sales and demand.

Positive
  • Closed approximately $600,000 in pre-orders for MP Performance Energy.
  • Strong initial consumer reaction, indicating potential market success.
  • Aims to achieve $1 million in sales, demonstrating growth potential.
Negative
  • Risks include declining consumer spending impacting demand.
  • Possible changes in consumer preferences away from the company's products.
  • Increased competition from other nutrition providers may affect sales.

CALABASAS, Calif., June 17, 2021 (GLOBE NEWSWIRE) -- MusclePharm Corporation (OTCMKTS: MSLP), a global provider of leading sports nutrition & lifestyle branded nutritional supplements, today reported that they have closed approximately $600,000 in pre-orders for MP Performance Energy, their new functional energy drink line, through their collective distributors. These orders will ship in summer of 2021.

Mr. Ryan Drexler, MusclePharm’s CEO and Chairman of the Board, stated, “The initial reaction to MP Performance Energy continues to be strong, and I am really looking forward to hitting our goal post of $1.0 million in sales. As previously mentioned, once we reach this goal, MusclePharm will make a charitable donation. The details of this donation will be announced at a future date.”

MP Performance Energy is slated to begin distribution in summer, 2021.

Forward-Looking Statement

This communication contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, relating to our business and financial outlook, which are based on our current beliefs, assumptions, expectations, estimates, forecasts and projections. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “projects,” “intends,” “predicts,” “potential,” or “continue” or other comparable terminology. Such forward-looking statements only speak as of the date of this press release and the Company assumes no obligation to update the information included in this press release. Statements made in this press release that are forward-looking in nature may involve risks and uncertainties. Accordingly, readers are cautioned that any such forward-looking statements are not guarantees and are subject to certain risks, uncertainties and assumptions that are difficult to predict, including, without limitation, risks relating to consumer spending may decline or that U.S. and global macroeconomic conditions may worsen resulting in reduced demand for the Company’s products, risks relating to changes in consumer preferences away from the Company’s offerings, risks relating to the effectiveness and efficiency of the Company’s advertising campaigns and marketing expenditures, including existing brands and the launch of new brands, which may not result in increased revenue or generate sufficient levels of brand name and program awareness, risks if the Company becomes subject to health or advertising related claims from its customers, competitors or governmental and regulatory bodies, and risks relating to increased competition from other nutrition providers. As a result of these various risks, our actual outcomes and results may differ materially from those expressed in these forward-looking statements.

This list of risks, uncertainties and other factors is not complete. We discuss some of these matters more fully, as well as certain risk factors that could affect our business, financial condition, results of operations, and prospects, in reports we file from time-to-time with the SEC, which are available to read at www.sec.gov. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the results of any revisions to the forward-looking statements made in this press release.

About MusclePharm Corporation

MusclePharm® is an award-winning, worldwide leading sports nutrition & lifestyle company offering branded nutritional supplements. Its portfolio of recognized properties include the MusclePharm® Sport Series, Essentials Series, and recently-launched Natural Series, as well as FitMiss™ – a product line designed specifically for female athletes. MusclePharm® products are available in more than 100 countries globally, with its Combat Protein product lineup being the company’s most popular.

Contact:

John Mills, Managing Partner
ICR, Inc.
646-277-1254
John.Mills@Icrinc.com


FAQ

What is the significance of the $600,000 in pre-orders reported by MSLP?

The $600,000 in pre-orders indicates strong initial demand for MusclePharm's new MP Performance Energy drink, reflecting positive market reception.

When will MusclePharm's new energy drink line be available?

MusclePharm's MP Performance Energy drink line is set to ship in summer 2021.

What sales target has MusclePharm set for its new energy drink?

MusclePharm aims to reach $1 million in sales for its MP Performance Energy drink.

What risks did MusclePharm mention in their press release?

The risks include potential declines in consumer spending, changes in preferences, and increased competition affecting product demand.

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