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Australia and New Zealand Retail Workers Cite Increased Safety Concerns Ahead of Holiday Shopping Season as One In Three Consider Quitting Their Job

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Motorola Solutions released a retail worker safety report revealing significant safety concerns in Australia and New Zealand's retail sector. The survey of 280+ retail workers shows 34% feel unsafe ahead of the holiday season, with 70% expecting understaffing issues. Key concerns include shoplifting (71%), hostile customer interactions (51%), and grab-and-runs (43%). Workers identified several security technologies that could enhance safety, including access control systems (24%), mobile safety apps (20%), and panic buttons (19%). However, current implementation of these technologies remains low, with only 10-15% of stores having them in place.

Motorola Solutions ha pubblicato un rapporto sulla sicurezza dei lavoratori del commercio al dettaglio, rivelando preoccupazioni significative per la sicurezza nel settore retail in Australia e Nuova Zelanda. Il sondaggio condotto su oltre 280 lavoratori del commercio al dettaglio mostra che il 34% si sente insicuro in vista della stagione delle festività, con il 70% che prevede problemi di carenza di personale. Le preoccupazioni principali includono il furto nei negozi (71%), interazioni ostili con i clienti (51%) e rapine lampo (43%). I lavoratori hanno identificato diverse tecnologie di sicurezza che potrebbero migliorare la sicurezza, tra cui sistemi di controllo degli accessi (24%), app di sicurezza mobili (20%) e pulsanti di emergenza (19%). Tuttavia, l'implementazione attuale di queste tecnologie rimane bassa, con solo il 10-15% dei negozi che le possiede.

Motorola Solutions publicó un informe sobre la seguridad de los trabajadores minoristas que revela preocupaciones significativas en el sector minorista de Australia y Nueva Zelanda. La encuesta a más de 280 trabajadores minoristas muestra que el 34% se siente inseguro antes de la temporada navideña, con el 70% esperando problemas de falta de personal. Las principales preocupaciones incluyen el robo en tiendas (71%), interacciones hostiles con los clientes (51%) y robos rápidos (43%). Los trabajadores identificaron varias tecnologías de seguridad que podrían mejorar la seguridad, incluyendo sistemas de control de acceso (24%), aplicaciones móviles de seguridad (20%) y botones de pánico (19%). Sin embargo, la implementación actual de estas tecnologías sigue siendo baja, con solo el 10-15% de las tiendas que las tienen instaladas.

모토로라 솔루션즈는 호주와 뉴질랜드 소매 부문의 안전 문제를 드러내는 소매 근로자 안전 보고서를 발표했습니다. 280명 이상의 소매 근로자를 대상으로 한 조사에서 34%가 휴가 시즌을 앞두고 불안을 느끼고 있으며, 70%는 인력 부족 문제를 예상하고 있습니다. 주요 우려 사항으로는 상점 내 절도 (71%), 적대적인 고객 상호작용 (51%), 그리고 도난 후 빠르게 달아나는 행위 (43%)가 있습니다. 근로자들은 안전을 강화할 수 있는 여러 보안 기술을 식별했으며, 여기에는 출입 통제 시스템 (24%), 모바일 안전 앱 (20%), 비상 버튼 (19%)이 포함됩니다. 그러나 이러한 기술의 현재 도입은 낮은 수준이며, 10-15%의 상점만이 이를 갖추고 있습니다.

Motorola Solutions a publié un rapport sur la sécurité des travailleurs du commerce de détail révélant des préoccupations significatives concernant la sécurité dans le secteur du commerce de détail en Australie et en Nouvelle-Zélande. L'enquête menée auprès de plus de 280 travailleurs du commerce de détail montre que 34% se sentent en danger à l'approche de la saison des fêtes, avec 70% s'attendant à des problèmes de sous-effectif. Les principales préoccupations incluent le vol à l'étalage (71%), les interactions hostiles avec les clients (51%) et les vols rapides (43%). Les travailleurs ont identifié plusieurs technologies de sécurité pouvant améliorer la sécurité, notamment les systèmes de contrôle d'accès (24%), les applications de sécurité mobiles (20%) et les boutons d'alarme (19%). Cependant, la mise en œuvre actuelle de ces technologies reste faible, avec seulement 10-15% des magasins qui les possèdent.

Motorola Solutions hat einen Bericht zur Sicherheit von Einzelhandelsmitarbeitern veröffentlicht, der erhebliche Sicherheitsbedenken im Einzelhandelssektor in Australien und Neuseeland aufzeigt. Die Umfrage unter über 280 Einzelhandelsmitarbeitern ergibt, dass 34% sich vor der Feiertagssaison unsicher fühlen und 70% mit Problemen bei der Personalbesetzung rechnen. Zu den Hauptanliegen gehören Ladendiebstahl (71%), feindliche Kundeninteraktionen (51%) und „Grab-and-Run“-Diebstähle (43%). Die Mitarbeiter nannten mehrere Sicherheitstechnologien, die die Sicherheit verbessern könnten, darunter Zugangskontrollsysteme (24%), mobile Sicherheits-Apps (20%) und Panikknöpfe (19%). Die derzeitige Umsetzung dieser Technologien bleibt jedoch gering, wobei nur 10-15% der Geschäfte sie implementiert haben.

Positive
  • Body cameras are viewed positively by 54% of workers as a safety enhancement tool
  • 66% believe body cameras can help gather evidence for investigations
  • 47% see body cameras as potential deterrents for aggressive behavior
Negative
  • 71% of stores report increased shoplifting incidents
  • 70% expect understaffing during holiday season
  • 34% of retail workers feel unsafe during peak shopping season
  • Low implementation rates (10-15%) of security technologies
  • 20% experienced organized retail crime groups
  • 16% faced physical attacks from customers

Insights

This retail worker safety survey reveals concerning trends that could impact Motorola Solutions' (MSI) business positively. The data shows significant market opportunities in the retail security sector, with only 10-15% current adoption of key security technologies despite high demand. The survey indicates strong potential for MSI's safety solutions, particularly body cameras (desired by 54% of workers) and access control systems.

The timing of this research, released before the holiday shopping season when 70% of retailers expect understaffing, strategically positions MSI to capitalize on heightened security concerns. The company's comprehensive security portfolio, including video solutions, body cameras and mobile safety apps, aligns perfectly with the specific technologies retail workers identified as most needed.

The survey identifies a significant technology gap in retail security infrastructure that presents substantial revenue opportunities for MSI. Current adoption rates of key security technologies are remarkably low, with body cameras at 10%, mobile safety apps at 12% and access control systems at 15%. The high reported incidents of retail crime (71% experiencing shoplifting) coupled with worker safety concerns creates a compelling case for technology investment.

MSI's integrated security ecosystem, combining video surveillance, communication systems and analytics, positions them ideally to capture this underserved market. The emphasis on body cameras as evidence-gathering tools (66% support) particularly benefits MSI's body-worn camera division.

Independent report from Motorola Solutions reveals retail workers’ desires for enhanced safety and security measures to help keep them safer at work

MELBOURNE, Australia--(BUSINESS WIRE)-- Around one in three retail workers in Australia and New Zealand (34%) report feeling unsafe going into the peak holiday shopping season, according to Motorola Solutions’ Australia and New Zealand Retail Worker Safety Report. This is understandable, as the majority of the 280+ retail managers and staff surveyed said they’re concerned about crime in their stores; at least half reported concerns about shoplifting and hostile customer interactions.

The independent market research firm, Researchscape, conducted the Australia and New Zealand survey in September 2024 to gauge retail workers’ perspectives about safety and workplace security measures. The results show that security technologies - mobile safety apps, body cameras, systems that can lock doors and allow store security officers to view real-time video of unfolding incidents - make people feel safer at work. Similar independent surveys were conducted in the U.K. and U.S., countries also dealing with high retail crime rates.

“As we approach peak shopping season, retail workers in Australia and New Zealand have clear concerns about potential crime and hostile interactions with customers, which can have harmful physical and mental impacts,” said Martin Chappell, managing director of Motorola Solutions’ Asia Pacific channel sales. “Retail workers and managers point to technologies they believe can help curb these issues - deterring theft, de-escalating confrontations with customers and simultaneously notifying security workers and authorities of emergencies. Our research shows that the right security measures can improve feelings of safety.”

Key findings in the Australia and New Zealand report:

  • Retail crime remains a major concern: Many retail managers and staff surveyed said they’ve experienced increases in various forms of crime in their stores in the past year. The most common incidents reported were shoplifting (71%), hostile customer interactions (51%) and grab and runs (43%). Retail staff also said they have experienced organised retail crime groups (20%) and physical attacks from customers (16%) in their stores.
  • Holiday understaffing is causing safety concerns: 70% of retail workers said they expect to be understaffed this holiday season and this impacts how safe they feel. More than one-third (34%) of respondents said they are concerned for their personal safety leading into peak shopping season.
  • Technology solutions can boost feelings of safety: Respondents pointed to access control systems (24%), mobile safety apps (20%), panic buttons (19%), body cameras (17%), and license plate readers (15%) as measures that can make them feel safer. Few retail workers reported having those security measures in place. Of those surveyed, 15% said they have access control systems, 14% have panic buttons, 12% have mobile safety apps, 10% are using body cameras and 9% have license plate readers.
  • Body cameras are an emerging retail safety tool: More than half of respondents (54%) said body cameras would help them feel safer, and a majority said the technology can help stores to gather evidence to support investigations (66%). Additionally, 47% said body cameras can be a deterrent of aggressive or criminal behavior in stores.

“This report reinforces the views of retail associations in Australia and New Zealand that more needs to be done to create a safer environment for retail workers and customers,” said Chappell. “The information gathered can help to guide the sector, industry leaders, policy makers and authorities in the strategies, investments and technology solutions needed to make our retail environments safer for all.”

Retailers are increasingly seeking durable, high-performance technology solutions that not only aid in loss prevention but also provide critical protection for staff against aggressive or hostile behaviours, enhancing both security and workplace safety,” said Paul Bremner, principal research analyst at Omdia.

To view the full findings of Motorola Solutions’ 2024 Australia and New Zealand Retail Worker Safety Survey, download the report here.

About Motorola Solutions

Motorola Solutions is solving for safer. We build and connect technologies to help protect people, property and places. Our solutions enable the collaboration between public safety agencies and enterprises that’s critical for a proactive approach to safety and security. Learn more about how we’re solving for safer communities, safer schools, safer hospitals, safer businesses – safer everywhere – at www.motorolasolutions.com.

Australia/New Zealand Media Contact

Damien Batey

damien.batey@motorolasolutions.com

+61 428 036 806

U.K. Media Contact

Elvan Lindberg

elvan.lindberg@motorolasolutions.com

+46 707448893

U.S. Media Contact

Courtney Terlecki

courtney.terlecki@motorolasolutions.com

+1 224 210 4355

Source: Motorola Solutions

FAQ

What percentage of retail workers feel unsafe during holiday season according to Motorola Solutions (MSI) survey?

According to the survey, 34% of retail workers in Australia and New Zealand report feeling unsafe going into the peak holiday shopping season.

What are the main security concerns identified in Motorola Solutions (MSI) retail worker safety report?

The main concerns identified are shoplifting (71%), hostile customer interactions (51%), and grab and runs (43%), with additional concerns about organized retail crime groups (20%) and physical attacks (16%).

What security technologies do retail workers want according to Motorola Solutions (MSI) study?

Workers identified access control systems (24%), mobile safety apps (20%), panic buttons (19%), body cameras (17%), and license plate readers (15%) as desired security measures.

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