Universal Filmed Entertainment Group and Microsoft Azure announce partnership to accelerate live-action and animation productions

Rhea-AI Summary

Universal Filmed Entertainment Group and Microsoft announced a strategic partnership to enhance cloud-based workflows for live-action and animation productions. This collaboration aims to facilitate remote content creation, leveraging Microsoft's Azure platform. The partnership is also a response to the challenges posed by the pandemic, streamlining production efforts across the industry. By integrating DreamWorks Animation's technology with Azure, they plan to improve digital resources and enable efficient collaboration among creatives.

Positive

• Strategic partnership with Universal enhances innovation in cloud-based production.
• Integration of DreamWorks Animation's platform with Microsoft Azure improves production workflows.
• Focus on remote collaboration and content creation supports industry recovery during the pandemic.

Negative

• None.

UNIVERSAL CITY, Calif., and REDMOND, Wash., Aug. 21, 2020 /PRNewswire/ -- Universal Filmed Entertainment Group and Microsoft Corp. on Friday announced a strategic partnership to cloud-optimize live-action and animation productions. The partnership aims to empower the creative community with cloud-based production workflows that enable frictionless remote collaboration and content creation. Working together, the teams will extend DreamWorks Animation's cutting-edge production platform to include live-action production. They will bring those workflows into Microsoft Azure and ensure Universal's ecosystem of partners can connect to them in open, standards-based ways.

This partnership will also enable the development of near-term solutions to accelerate a return to industry production during the global pandemic by engaging a broad array of industry partners to streamline workflows and remote collaboration.

"With this partnership, Universal is continuing to build on our commitment as an industry leader in transitioning to a cloud production model across our portfolio of studios. As outlined last year in the MovieLabs 2030 vision paper, streamlining our workflows will allow for a more efficient creative process, empowering the artists and storytellers we work with to make the best content possible," said Michael Wise, Senior Vice President and Chief Technology Officer, Universal Filmed Entertainment Group.

Jeff Wike, Chief Technology Officer at DreamWorks Animation added, "We are very excited to be collaborating with the Universal and Microsoft teams on this initiative. DreamWorks is focused on developing innovative technologies to achieve our studio's creative ambitions, and we have been preparing for this opportunity by working with industry partners to optimize our internal solutions. Incorporating Microsoft's Azure-based platform with our current infrastructure will enable us to provide increased and more flexible digital resources to our artists."

For 25 years, DreamWorks has showcased the benefits of having artists and engineers work side by side to develop new pipelines and creative toolsets. For this new platform, DreamWorks and Universal technical teams will partner with Microsoft developers to extend and optimize pipelines to take advantage of Azure's global hyper-scale storage and compute platform to support both animation and live-action content creation. Universal plans to leverage this new capability on Azure to enable easy remote production collaboration, asset reuse, and ubiquitous compute and storage to empower creatives to do their best work.

"Together with customers like Universal and DreamWorks, we are prioritizing cloud + edge technologies to help transform workflows, increase production output and reduce friction for creatives," said Hanno Basse, media and entertainment CTO, Microsoft Azure. "Working together, we aspire to create technology for the industry, with the industry, so they can tell stories the world loves."

Just over three years ago, Microsoft began its journey to help the media and entertainment industry extend their content creation workflows to the cloud. Since then partners such as Avid, Adobe, Technicolor, Bebop Technology, StratusCore and Teradici together with Azure HPC-Cache, Video Indexer and remote workstation technologies have helped customers render, edit and transform content through visual effects using hyper-scale cloud Microsoft Azure. Now, informed by these partners, customers like Universal and DreamWorks and industry bodies like the Entertainment Technology Center@USC, Microsoft is accelerating plans to help the industry optimize workflows, accelerate output with innovations like AI and deliver increased flexibility to meet the challenges of tomorrow.

About Universal Filmed Entertainment Group

Universal Filmed Entertainment Group (UFEG) produces, acquires, markets and distributes filmed entertainment worldwide in various media formats for theatrical, home entertainment, television and other distribution platforms. The global division includes Universal Pictures, Focus Features, Universal Pictures Home Entertainment, DreamWorks Animation Film and Television. UFEG is part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About Microsoft

Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

 

 

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SOURCE Microsoft Corporation

FAQ

What is the partnership between Universal and Microsoft about?

The partnership focuses on optimizing cloud-based workflows for live-action and animation productions, enhancing remote collaboration.

How will Microsoft Azure contribute to this partnership?

Microsoft Azure will provide the infrastructure needed to support efficient production workflows and remote collaboration.

What benefits does this partnership offer to creatives?

It enables easier remote production collaboration and access to enhanced digital resources.

When was the partnership between Universal and Microsoft announced?

The partnership was announced on August 21, 2020.

What is the significance of this partnership for the film industry?

It aims to accelerate production processes and support a return to industry operations during the pandemic.