Microsoft survey among Latina mothers explores the intersection of AI technology and modern-day motherhood
Microsoft reveals groundbreaking survey results showing 56% of U.S. Latina moms who use AI consider it an essential member of their parenting support system. The survey, conducted in February 2025, highlights how AI technology complements traditional family wisdom in modern motherhood.
Key findings show that while 70% of Latinas rely on their mothers for parenting guidance, AI adoption is growing, with 60% using AI-powered technology for daily tasks. Usage includes entertainment (57%), personal growth (56%), work tasks (51%), and language translation (46%). Notably, 38% of AI users leverage it for parental guidance.
Microsoft announces upcoming features for Copilot, including two native Spanish-speaking voices (Elm and Alder) and Vision capabilities. The initiative 'Abuela-Approved AI' showcases how AI can preserve cultural traditions while supporting modern parenting needs, with 58% of respondents citing family recipes and 52% noting culturally relevant moments as key areas where AI bridges tradition and modernity.
Microsoft rivela risultati di indagini innovativi che mostrano come il 56% delle mamme latine negli Stati Uniti che utilizzano l'IA la considerino un membro essenziale del loro sistema di supporto alla genitorialità. L'indagine, condotta a febbraio 2025, mette in evidenza come la tecnologia IA completi la saggezza familiare tradizionale nella maternità moderna.
I risultati chiave mostrano che, mentre il 70% delle latine si affidano alle proprie madri per consigli sulla genitorialità, l'adozione dell'IA è in crescita, con il 60% che utilizza tecnologie basate sull'IA per le attività quotidiane. L'uso include intrattenimento (57%), crescita personale (56%), compiti lavorativi (51%) e traduzione linguistica (46%). È interessante notare che il 38% degli utenti di IA la sfrutta per ricevere consigli genitoriali.
Microsoft annuncia prossime funzionalità per Copilot, comprese due voci native in spagnolo (Elm e Alder) e capacità visive. L'iniziativa 'IA approvata da Abuela' dimostra come l'IA possa preservare le tradizioni culturali mentre supporta le esigenze moderne della genitorialità, con il 58% dei rispondenti che citano ricette di famiglia e il 52% che notano momenti culturalmente rilevanti come aree chiave in cui l'IA colma il divario tra tradizione e modernità.
Microsoft revela resultados de encuestas innovadoras que muestran que el 56% de las mamás latinas en EE. UU. que utilizan IA la consideran un miembro esencial de su sistema de apoyo a la crianza. La encuesta, realizada en febrero de 2025, destaca cómo la tecnología de IA complementa la sabiduría familiar tradicional en la maternidad moderna.
Los hallazgos clave muestran que, mientras que el 70% de las latinas confían en sus madres para obtener orientación sobre la crianza, la adopción de IA está en aumento, con el 60% utilizando tecnología impulsada por IA para tareas diarias. El uso incluye entretenimiento (57%), crecimiento personal (56%), tareas laborales (51%) y traducción de idiomas (46%). Notablemente, el 38% de los usuarios de IA la utilizan para orientación parental.
Microsoft anuncia próximas características para Copilot, incluyendo dos voces nativas en español (Elm y Alder) y capacidades de visión. La iniciativa 'IA aprobada por Abuela' muestra cómo la IA puede preservar tradiciones culturales mientras apoya las necesidades modernas de crianza, con el 58% de los encuestados citando recetas familiares y el 52% señalando momentos culturalmente relevantes como áreas clave donde la IA une tradición y modernidad.
마이크로소프트는 미국의 라틴계 엄마 56%가 AI를 육아 지원 시스템의 필수 구성원으로 간주한다는 혁신적인 설문 조사 결과를 발표했습니다. 2025년 2월에 실시된 이 설문조사는 AI 기술이 현대 모성에서 전통적인 가족의 지혜를 어떻게 보완하는지를 강조합니다.
주요 결과에 따르면 70%의 라틴계가 육아에 대한 조언을 위해 어머니에게 의존하는 반면, AI 채택은 증가하고 있으며, 60%가 일상 업무에 AI 기반 기술을 사용하고 있습니다. 사용에는 오락 (57%), 개인 성장 (56%), 업무 (51%), 언어 번역 (46%)이 포함됩니다. 특히 38%의 AI 사용자가 부모로서의 조언을 위해 AI를 활용하고 있습니다.
마이크로소프트는 Copilot의 새로운 기능을 발표하며, 두 개의 스페인어 원어민 음성(Elm 및 Alder)과 비전 기능을 포함합니다. '할머니가 승인한 AI' 이니셔티브는 AI가 현대 육아의 필요를 지원하면서 문화적 전통을 보존할 수 있는 방법을 보여주며, 58%의 응답자가 가족 레시피를, 52%가 문화적으로 관련된 순간을 AI가 전통과 현대를 연결하는 주요 영역으로 언급했습니다.
Microsoft révèle des résultats d'enquête révolutionnaires montrant que 56% des mamans latinas aux États-Unis qui utilisent l'IA la considèrent comme un membre essentiel de leur système de soutien à la parentalité. L'enquête, réalisée en février 2025, souligne comment la technologie IA complète la sagesse familiale traditionnelle dans la maternité moderne.
Les résultats clés montrent que, bien que 70% des latinas s'appuient sur leurs mères pour des conseils parentaux, l'adoption de l'IA est en croissance, avec 60% utilisant la technologie alimentée par l'IA pour les tâches quotidiennes. L'utilisation comprend le divertissement (57%), le développement personnel (56%), les tâches professionnelles (51%) et la traduction linguistique (46%). Il est à noter que 38% des utilisateurs d'IA l'utilisent pour des conseils parentaux.
Microsoft annonce les prochaines fonctionnalités de Copilot, y compris deux voix natales en espagnol (Elm et Alder) et des capacités visuelles. L'initiative 'IA approuvée par Abuela' montre comment l'IA peut préserver les traditions culturelles tout en soutenant les besoins modernes de la parentalité, avec 58% des répondants citant des recettes familiales et 52% notant des moments culturellement pertinents comme des domaines clés où l'IA relie tradition et modernité.
Microsoft präsentiert bahnbrechende Umfrageergebnisse, die zeigen, dass 56% der Latina-Mütter in den USA, die KI nutzen, sie als essentielles Mitglied ihres Unterstützungssystems für die Elternschaft betrachten. Die Umfrage, die im Februar 2025 durchgeführt wurde, hebt hervor, wie KI-Technologie die traditionelle Familienweisheit in der modernen Mutterschaft ergänzt.
Wichtige Ergebnisse zeigen, dass 70% der Latinas auf ihre Mütter für Ratschläge zur Elternschaft angewiesen sind, während die Akzeptanz von KI wächst, wobei 60% KI-gestützte Technologien für alltägliche Aufgaben nutzen. Die Nutzung umfasst Unterhaltung (57%), persönliche Entwicklung (56%), Arbeitsaufgaben (51%) und Sprachübersetzung (46%). Bemerkenswert ist, dass 38% der KI-Nutzer sie für elterliche Ratschläge nutzen.
Microsoft kündigt bevorstehende Funktionen für Copilot an, darunter zwei native spanische Stimmen (Elm und Alder) und Vision-Funktionen. Die Initiative 'Von Abuela genehmigte KI' zeigt, wie KI kulturelle Traditionen bewahren kann, während sie moderne Bedürfnisse der Elternschaft unterstützt, wobei 58% der Befragten Familienrezepte und 52% kulturell relevante Momente als Schlüsselbereiche angeben, in denen KI Tradition und Modernität verbindet.
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Microsoft survey reveals that
Microsoft previews new native Spanish-language voice features for Copilot to provide a more authentic user experience for Spanish speakers
Tech meets tradition
When it comes to navigating modern-day motherhood, some Latinas overwhelmingly rely on their mothers for support, with
The survey also highlights the growing role of AI in the lives of Latina moms, particularly for practical needs and creative inspiration. Approximately
As personalization in AI creates individual experiences, it can be a new tool for Latina moms navigating the delicate balance between tradition and modernity when raising bicultural children and passing on important cultural values and traditions. In fact, more than half of survey respondents cited family recipes (
"As someone who was raised by a Mexican mother, in a household deeply rooted in Hispanic tradition, I understand the importance of unique family experiences that shape our lives," said Yusuf Mehdi, executive vice president and chief consumer marketing officer at Microsoft. "Every day we hear incredible stories of how Copilot makes people's life easier by understanding the greater context of their lives and showing up and offering support on their terms. This is one of the many reasons I believe deeply in our vision to build Copilot as your AI companion."
Native Spanish-language voices coming soon
Copilot will soon offer users even more culturally authentic ways to embrace that support with the addition of two new native Spanish speaking voices, Elm and Alder, in Copilot Voice. Once available anyone can select Elm or Alder in their voice settings and whether they are speaking Spanish, English, or both, can experience a more familiar and natural dialogue as if they were talking to a native Spanish-speaking friend.
Within a voice conversation, users will also be able to try Copilot Vision, which allows Copilot to see what they are seeing or browsing and talk with Copilot and get help or advice right where they need it. Copilot Vision is available in the Edge browser, Copilot for iOS and Android apps in the United States.
With these and many other features, Microsoft empowers moms to balance their traditional values with modern resources, showcasing how technology can complement their parenting journey.
Abuela-Approved AI
Microsoft is clear that Copilot is not a replacement for traditional advice—it could be the modern-day "comadre" (a Spanish term of endearment often used to describe a close friend) helping to provide practical, creative, emotional and cultural guidance for today's parenting.
Leading up to Mother's Day, Microsoft is partnering with social media creators and their moms (abuelas) to showcase how AI has earned their mom's stamp of approval. Through a concept called Abuela-Approved AI, moms will be introduced to ways AI can streamline their lives and expand their circle of support. Joined by Jeannette Reyes, internet personality, lifestyle creator, mom and podcast host, Abuela-Approved AI also features Michelle Disla, food enthusiast and recipe creator, Jennifer Lee, comedy content creator, and Damaris de
On April 8, Microsoft will gather these creators and others, along with their moms (abuelas), in
"I'm excited to partner with Microsoft and contribute to a larger conversation around parenting in the tech age, especially as a mom navigating a second act in my career," said Reyes. "Like so many, I'm balancing marriage, motherhood and a multigenerational household, and I love sharing my experiences alongside my mom, Milly, who brings her immense wisdom with a touch of comedy that captures the special dynamic between mom and abuela. Copilot has become a welcome addition to my family, offering insightful, personalized, and real-time support that even my mom approves of."
The creators invited to the event will amplify how the survey revealed ways that some Latina moms are turning to AI for support, including:
- Practical: Helping moms tackle challenges, from supporting children's academic success, managing household finances and achieving personal growth goals to managing schedules, planning family events and generally staying on top of to-dos
- Creative: Providing fresh ideas for meaningful family gatherings, creative school projects, or preparing meals that honor heritage, as well as helping moms with age-appropriate activities for children at every stage
- Emotional: For the times when moms need a judgment-free perspective on sensitive parenting topics, offering culturally relevant parenting tips (from toddlers to teenagers), inspired by the wisdom of abuelas, while also addressing the challenges of modern motherhood
- Cultural: Helping preserve important cultural nuances like language, food and customs with her bicultural children
To learn more about Microsoft Copilot and the Abuela-Approved AI concept, visit aka.ms/Abuela and join the conversation online using #AbuelaApprovedAI to share how Microsoft Copilot has become your modern-day "comadre."
Microsoft Copilot is available for free via mobile app for iOS and Android, on Microsoft Copilot + PCs, for Mac and on web.
Survey run by Dynata on behalf of Microsoft from February 11-16, 2025, with 504 U.S. Latina moms ages 25-40. |
About Microsoft
Microsoft (Nasdaq "MSFT" @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.
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