Sweet PLAY-list: Candy Crush Saga Teams Up with Kimbra, TOKiMONSTA, and Łaszewo to Drop New Beats
Candy Crush Saga is making waves in the music industry by collaborating with artists Kimbra, TOKiMONSTA, and Łaszewo to release three new tracks inspired by the game's iconic sounds. This initiative, launched on September 19th, 2024, coincides with Candy Crush Saga's Music Season tournament and aims to inspire people to rediscover the joy of play.
The collaboration comes in response to research suggesting that 75% of American adults have lost touch with their playful side, and 82% believe that daily play can improve overall well-being. The new tracks, available in-game and on various music platforms, feature candified music videos directed by WATTS.
Candy Crush Saga's Music Season tournament offers players the chance to win the Sweet Sound Passport, granting the top 10 players tickets to three concerts of their choice worldwide. The free-to-enter tournament is available in 21 markets for players over 18 who reach Level 25 and above.
Candy Crush Saga sta facendo scalpore nell'industria musicale collaborando con gli artisti Kimbra, TOKiMONSTA e Łaszewo per rilasciare tre nuovi brani ispirati ai suoni iconici del gioco. Questa iniziativa, lanciata il 19 settembre 2024, coincide con il torneo della Music Season di Candy Crush Saga e ha l'obiettivo di ispirare le persone a riscoprire la gioia del gioco.
La collaborazione nasce in risposta a ricerche che suggeriscono che il 75% degli adulti americani ha perso il contatto con il proprio lato giocoso, e l'82% crede che il gioco quotidiano possa migliorare il benessere generale. I nuovi brani, disponibili nel gioco e su varie piattaforme musicali, presentano video musicali
Candy Crush Saga está causando furor en la industria musical al colaborar con los artistas Kimbra, TOKiMONSTA y Łaszewo para lanzar tres nuevas canciones inspiradas en los sonidos icónicos del juego. Esta iniciativa, lanzada el 19 de septiembre de 2024, coincide con el torneo de la Music Season de Candy Crush Saga y tiene como objetivo inspirar a las personas a redescubrir la alegría del juego.
La colaboración surge en respuesta a investigaciones que sugieren que el 75% de los adultos estadounidenses ha perdido el contacto con su lado juguetón, y el 82% cree que el juego diario puede mejorar el bienestar general. Las nuevas canciones, disponibles en el juego y en varias plataformas musicales, presentan vídeos musicales
Candy Crush Saga는 음악 산업에서 Kimbra, TOKiMONSTA, Łaszewo와 협력하여 게임의 상징적인 사운드에서 영감을 받은 세 곡의 새로운 트랙을 발표하면서 큰 화제를 모으고 있습니다. 이 이니셔티브는 2024년 9월 19일에 출시되었으며, Candy Crush Saga의 음악 시즌 토너먼트와 일치하며, 사람들에게 놀이의 기쁨을 재발견하도록 영감을 주는 것을 목표로 하고 있습니다.
이번 협업은 75%의 미국 성인이 놀이적인 측면과 단절된 상태에 있다는 연구 결과에 응답하여 이루어졌으며, 82%는 매일의 놀이는 전반적인 웰빙을 향상시킬 수 있다고 믿는다고 전했습니다. 새로운 트랙은 게임 내에서 그리고 다양한 음악 플랫폼에서 이용 가능하며, WATTS가 감독한 '캔디파이드' 뮤직 비디오가 포함되어 있습니다.
Candy Crush Saga의 음악 시즌 토너먼트는 플레이어가 Sweet Sound Passport를 획득할 수 있는 기회를 제공합니다. 이 패스는 상위 10명의 플레이어에게 전 세계에서 그들이 선택한 세 개의 콘서트 티켓을 제공합니다. 무료 참여가 가능한 이 토너먼트는 레벨 25 이상에 도달한 18세 이상의 플레이어를 위해 21개 시장에서 진행됩니다.
Candy Crush Saga fait sensation dans l'industrie musicale en collaborant avec les artistes Kimbra, TOKiMONSTA et Łaszewo pour sortir trois nouveaux titres inspirés des sons emblématiques du jeu. Cette initiative, lancée le 19 septembre 2024, coïncide avec le tournoi de la Music Season de Candy Crush Saga et vise à inspirer les gens à redécouvrir la joie du jeu.
Cette collaboration fait suite à des recherches suggérant que 75 % des adultes américains ont perdu contact avec leur côté joueur et 82 % estiment que le jeu quotidien peut améliorer le bien-être général. Les nouveaux titres, disponibles dans le jeu et sur diverses plateformes musicales, comprennent des vidéos musicales 'candified' dirigées par WATTS.
Le tournoi de la Music Season de Candy Crush Saga offre aux joueurs la chance de gagner le Sweet Sound Passport, qui accorde aux 10 meilleurs joueurs des billets pour trois concerts de leur choix à travers le monde. Ce tournoi, auquel on peut participer gratuitement, est disponible dans 21 marchés pour les joueurs de plus de 18 ans qui atteignent le niveau 25 et plus.
Candy Crush Saga sorgt in der Musikbranche für Furore, indem es mit den Künstlern Kimbra, TOKiMONSTA und Łaszewo zusammenarbeitet, um drei neue Tracks zu veröffentlichen, die von den ikonischen Klängen des Spiels inspiriert sind. Diese Initiative wurde am 19. September 2024 ins Leben gerufen und fällt mit dem Music Season-Turnier von Candy Crush Saga zusammen, mit dem Ziel, die Menschen zu inspirieren, die Freude am Spielen neu zu entdecken.
Die Zusammenarbeit erfolgt als Reaktion auf Forschungen, die nahelegen, dass 75% der amerikanischen Erwachsenen den Kontakt zu ihrem verspielten Inneren verloren haben und 82% glauben, dass tägliches Spielen das allgemeine Wohlbefinden verbessern kann. Die neuen Tracks sind im Spiel und auf verschiedenen Musikplattformen verfügbar und umfassen 'candified' Musikvideos, die von WATTS inszeniert wurden.
Das Music Season-Turnier von Candy Crush Saga bietet den Spielern die Möglichkeit, den Sweet Sound Passport zu gewinnen, der den 10 besten Spielern Tickets für drei Konzerte ihrer Wahl weltweit gewährt. Das kostenlose Turnier ist in 21 Märkten für Spieler über 18 Jahren verfügbar, die Level 25 und höher erreichen.
- Collaboration with popular artists may increase game engagement and attract new players
- Launch of Music Season tournament with unique prize (Sweet Sound Passport) could boost player participation
- Cross-platform availability of tracks may increase brand visibility and reach
- None.
- The hot new tracks mix and sample the game's iconic sounds to inspire the nation to rediscover play
- Follows new research suggesting adults have lost touch with their playful side and feel guilty about spending time for fun
- Marks the launch of Candy Crush Saga's music-themed tournament, where players can compete in-game for a chance to win epic live music experiences
This comes off the back of new research from King®, makers of Candy Crush Saga, that suggests
Author, researcher, and game designer Dr. Jane McGonigal underscores that daily play is vital for fostering creativity, restoring joy, and reducing stress. "It's simple — daily play allows us to feel good and be happy, with its benefits proven time and time again," says Dr. McGonigal. "Music has always been a powerful medium for play – whether it's discovering new playlists, mixing tracks, or immersing in live gigs – it allows us to escape, unleash creativity, and fully embrace the joy of letting loose."
As pioneers in play since 2012, Candy Crush Saga invited Kimbra, TOKiMONSTA, and Łaszewo to sample and add a fresh spin to the game's iconic sounds; turning them into three new tracks, now live exclusively within the game:
- Kimbra ft Candy Crush, "Honeycomb" — weaves in candified sounds to create a song that feels both nostalgic and explosive.
- TOKiMONSTA ft Candy Crush, "Floating" — blends electronic rhythms with iconic Candy Crush elements like the wobble and accordions, pushing the boundaries of her genre.
- Łaszewo feat Candy Crush, "Too Sweet" — brings a fresh perspective by combining in-game audio with dynamic beats and playful lyrics, breaking traditional musical molds.
With this collaboration, Grammy award-winning Kimbra marks a new chapter in her artistic journey. She says "I like to approach my work with a sense of curiosity and discovery— that playfulness is at the heart of my creative process. Sampling the Candy Crush sounds was a wonderful reminder of the joy and freedom that music allows, and resulted in a track I'm so proud of that it's earned a spot on my upcoming album."
These tracks come hot on the heels of Candy Crush Saga kicking off its third annual Music Season tournament on September 19th — an in-game competition where players participate in challenges themed around music to win special rewards. This year, the tournament introduces its most unique prize yet: the Sweet Sound Passport, an exclusive reward that grants the top 10 players tickets to three concerts of their choice practically anywhere in the world. The free-to-enter Candy Crush Music Season tournament is available in 21 markets across the globe and is open to anyone over 18 years old who reaches Level 25 and above.
Luken Aragon, VP of Marketing for Candy Crush Saga at King, said: "Candy Crush Saga is about creating joyful experiences that are inspired by our mission of Making the World Playful, and our collaboration with these incredible artists elevates that. With our Music Season tournament offering once-in-a-lifetime live music experiences, we're bringing the thrill of music and gaming together like never before."
Over the last few years, Candy Crush Saga has been turning up the volume in the music scene with standout collaborations, including dropping iconic music videos in-game, previewing huge stars' songs before their general release and launching a limited-edition jewelry collab for tournament winners.
The tracks and music videos will be available in-game from September 19th, and available across Spotify, YouTube, and other social channels starting September 20th. Candy Crush Saga is available to download and play for free on iOS and Android. To learn more about the mobile game and global tournament, visit: www.candycrushsaga.com.
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About Candy Crush Saga
Candy Crush Saga is one of the world's most popular mobile games. Millions of players around the globe match colorful candies in combinations of three or more to win points, defeat obstacles, and progress through more than 17,000 levels. In November 2022, Candy Crush Saga celebrated its 10-year anniversary. Candy Crush Saga is available to download for free from the Apple App Store, Google Play, Amazon App Store, Windows App Store, and Facebook.
About King
With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. Candy Crush has been the top-grossing franchise in
About Kimbra
Kimbra is a
About TOKiMONSTA
Kimbra TOKiMONSTA is a Grammy-nominated producer, artist, and label founder. Known for her genre-blending sound and innovative production, her seventh album, Eternal Reverie, explores themes of resilience and joy, capturing the transformative power of music. After overcoming personal challenges, including a life-threatening brain condition, she continues to push creative boundaries, blending influences from global cultures. With a career marked by fearless experimentation, TOKiMONSTA remains a dynamic force in electronic music, inspiring and transporting listeners. She founded the
About Łaszewo
Łaszewo is a rising electronic trio from
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SOURCE Candy Crush Saga
FAQ
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