Marpai Expands Marketing Leadership With Two New Hires to Drive Member Engagement and Business Growth

Rhea-AI Summary

Marpai, Inc. (Nasdaq: MRAI), a technology firm innovating in third-party administration within the healthcare sector, has announced the hiring of two marketing directors, Christina DiBona as Marketing Director for Member and Client Engagement, and Marcella Withers as Marketing Director for Brokers, Employers, and Partners. DiBona brings 20 years of marketing expertise, while Withers has over 16 years in brand strategy. CEO Edmundo Gonzalez highlighted the importance of these roles in enhancing member engagement and driving business growth amidst their deployment of deep learning technologies.

Positive

• Hiring of marketing directors enhances skill set for member engagement and business growth.
• Christina DiBona recognized as a top marketer in healthcare, bringing valuable experience.
• Marcella Withers has extensive experience in brand strategy and marketing communications.

Negative

• Concerns over continuity and experience gaps in new leadership roles.

NEW YORK, Nov. 23, 2021 /PRNewswire/ -- Marpai, Inc., ("Marpai") (Nasdaq: MRAI), a deep learning technology company transforming third-party administration (TPA) in the healthcare self-funded market,  announced two marketing director hires this month. Christina DiBona joins Marpai as Marketing Director Member and Client Engagement and Marcella Withers as Marketing Director Brokers, Employers, Partners. 

Christina DiBona leads marketing and communications that reach Marpai's members to drive health literacy and utilization of plan benefits and exclusive Marpai features. Christina brings 20 years of marketing experience with 10 years of healthcare marketing, most recently with the Stamford Health System where she was recognized as a top hospital marketer in 2021 by DTC Perspectives. Christina also serves on the Board of Directors for NESHCo (New England Society Healthcare Communications).

Marcella Withers leads business-to-business marketing focused on brokers, employers with self-funded health plans, and health partners. Her responsibilities include public relations, digital marketing, events and implementation of co-op marketing programs. Marcella, a seasoned brand and marketing strategist, brings over 16 years of experience working with multimillion dollar companies, most recently as Senior Director of Marketing and Communications at The Frye Company. 

"As Marpai builds industry leadership by deploying deep learning to reduce healthcare costs and improve outcomes in new ways, we've expanded our marketing team to more comprehensively drive change,"  said Edmundo Gonzalez, CEO of Marpai. "Christina and Marcella bring perspectives and skills that we need as a technology company to connect with the diverse groups involved in the healthcare experience."

About Marpai, Inc.

Marpai is a technology company providing an AI-powered alternative to traditional TPAs (third party administrators), serving self-funded health plans that account for over $1T in healthcare claims each year and cover 95 million Americans.  Marpai uses advanced technologies, including deep learning models, to drive healthcare costs down and health outcomes up.  Marpai's SMART system predicts health states to prevent and reduce costly events, elevates care quality, rigorously processes claims and empowers plan members to maintain proper care and live better. Marpai operates nationwide in serving  60+ self-funded employers and over 40,000 members and works with world-class brokers and provider networks including Aetna and Cigna.
For more information, visit www.marpaihealth.com.  

Forward-looking Statements

This press release contains forward-looking statements, as that term is defined in the Private Litigation Reform Act of 1995, that involve significant risks and uncertainties, including statements regarding anticipated fourth-quarter results. Forward-looking statements can be identified through the use of words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," "may," "can," "could", "will", "potential", "should," "goal" and variations of these words or similar expressions. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect Marpai's current expectations and speak only as of the date of this release. Actual results may differ materially from Marpai's current expectations depending upon a number of factors. These factors include, among others, adverse changes in general economic and market conditions, competitive factors including but not limited to pricing pressures and new product introductions, uncertainty of customer acceptance of new product offerings and market changes, risks associated with managing the growth of the business. Except as required by law, Marpai does not undertake any responsibility to revise or update any forward-looking statements whether as a result of new information, future events or otherwise.

More detailed information about Marpai and the risk factors that may affect the realization of forward-looking statements is set forth in Marpai's filings with the Securities and Exchange Commission. Investors and security holders are urged to read these documents free of charge on the SEC's web site at http://www.sec.gov.

Media contact:
Erika Beerbower
LightSpeed PR
erika@lightspeedpr.com 
407-758-2727

Investor Relations contact:
Dave Gentry
RedChip Companies Inc.
1-800-RED-CHIP (733-2447)
Or 407-491-4498
Dave@redchip.com 

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SOURCE Marpai Health

FAQ

Who are the new marketing directors hired by Marpai, Inc. (MRAI)?

Marpai, Inc. has hired Christina DiBona as Marketing Director Member and Client Engagement and Marcella Withers as Marketing Director Brokers, Employers, Partners.

What experience do the new marketing directors at Marpai, Inc. (MRAI) have?

Christina DiBona has 20 years of marketing experience, including 10 years in healthcare, while Marcella Withers has over 16 years of experience in brand strategy.

How will the new marketing hires impact Marpai, Inc. (MRAI)?

The new hires are expected to improve member engagement and drive business growth, aligning with Marpai's use of deep learning technology.

What is the strategic focus of the new marketing leadership at Marpai, Inc. (MRAI)?

The new marketing leadership aims to enhance health literacy and utilization of healthcare benefits among members and clients.

What is the role of Edmundo Gonzalez in the recent changes at Marpai, Inc. (MRAI)?

Edmundo Gonzalez, the CEO of Marpai, emphasized the need for expanded marketing capabilities to connect with diverse healthcare stakeholders.