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MVMT, a Movado Group, ramps up its partnership with World Champion Motocross Racer Jett Lawrence, showcasing exclusive content and collaborations. Lawrence, known as the 'Justin Bieber of motocross,' aligns with MVMT's brand ethos of living life on your own terms. The press release highlights Lawrence's achievements and the successful partnership between MVMT and the racer, with more collaborations planned for the future.
MVMT, parte del Gruppo Movado, intensifica la sua partnership con il Campione del Mondo di Motocross, Jett Lawrence, presentando contenuti esclusivi e collaborazioni. Lawrence, noto come il 'Justin Bieber del motocross', si allinea perfettamente con l'etica del marchio MVMT, che promuove uno stile di vita indipendente e personale. Il comunicato stampa evidenzia i successi di Lawrence e la partnership fruttuosa con MVMT, anticipando ulteriori collaborazioni future.
MVMT, perteneciente al Grupo Movado, refuerza su asociación con el Campeón del Mundo de Motocross, Jett Lawrence, mostrando contenido exclusivo y colaboraciones. Lawrence, conocido como el 'Justin Bieber del motocross', se alinea con los valores de la marca MVMT de vivir la vida bajo tus propios términos. La nota de prensa destaca los logros de Lawrence y la exitosa asociación con MVMT, con más colaboraciones planificadas para el futuro.
Movado 그룹의 MVMT가 월드 챔피언 모토크로스 레이서인 Jett Lawrence와의 파트너십을 강화하며, 독점 콘텐츠와 협업을 선보입니다. '모토크로스의 저스틴 비버'로 알려진 로렌스는 자신의 조건에 따라 삶을 살아가는 MVMT 브랜드의 정신과 일치합니다. 보도 자료는 로렌스의 성취와 레이서와의 성공적인 협업을 강조하며, 미래에 더 많은 협업이 계획되어 있음을 밝힙니다.
MVMT, faisant partie du Groupe Movado, renforce son partenariat avec le Champion du Monde de Motocross, Jett Lawrence, en mettant en avant des contenus exclusifs et des collaborations. Lawrence, surnommé le 'Justin Bieber du motocross', est en harmonie avec l'éthique de la marque MVMT, qui est de vivre la vie selon ses propres termes. Le communiqué de presse souligne les réussites de Lawrence et le partenariat fructueux avec MVMT, avec davantage de collaborations prévues pour l'avenir.
MVMT, eine Marke der Movado Gruppe, intensiviert seine Partnerschaft mit dem Weltmeister im Motocross, Jett Lawrence, und präsentiert exklusive Inhalte und Kollaborationen. Lawrence, auch bekannt als der 'Justin Bieber des Motocross', verkörpert die Markenethik von MVMT, das Leben nach eigenen Regeln zu leben. Die Pressemitteilung hebt Lawrences Erfolge und die erfolgreiche Partnerschaft zwischen MVMT und dem Rennfahrer hervor, mit weiteren Kooperationen, die für die Zukunft geplant sind.
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Successful partnership with World Champion Motocross Racer Jett Lawrence
Exclusive content and collaborations with Lawrence
MVMT's brand ethos aligned with Lawrence's approach to life
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The 2-time AMA Pro Motocross & Supercross Champ and MVMT Friend of Brand renews partnership, setting the scene for more collaborations
LOS ANGELES--(BUSINESS WIRE)--
MVMT, the Venice Beach watch brand owned by Movado Group, Inc. (NYSE: MOV) who just celebrated their ten year anniversary of modern, unexpected watchmaking, is going full speed ahead with its partnership with World Champion Motocross Racer, Jett Lawrence.
MVMT, a Movado Group, Inc. Brand, Ramps Up Partnership with World Champion Motocross Racer Jett Lawrence. (Photo: Business Wire)
Crowned the “Justin Bieber of motocross” by ESPN, Lawrence embodies MVMT’s brand ethos to “Live life on your own terms.” Through the collaboration, MVMT is pleased to feature exclusive content from Lawrence as well as his favorite watches, and fan giveaways.
At 20 years old, the Australian racer has been on a record-breaking winning streak over the last couple years. As ESPN reports, he is “the fourth rider in history, and the first Australian, to win four titles in the 250 class of Supercross and Pro Motocross,” as well as “the first premier-class rookie, and only the third rider in history, to go undefeated.” As of now, he is 2-time AMA Pro Motocross & Supercross Champion and the 2023 Super Motocross 450 World Champion.
In partnership since mid-2022, Lawrence and MVMT are ready to announce more collaborations later this year. To learn more, visit https://www.mvmt.com/jett-lawrence/.
MVMT
In a small Southern California apartment in 2013, two college dropouts teamed up to create what would eventually become the world’s fastest growing watch brand. Their idea was simple: to create sleek, quality watches that young consumers could afford. MVMT’s flagship timepieces sported clean dials with big personalities, unexpected colorways, and fair price points that broke all the longstanding rules of the watch industry. MVMT skyrocketed from a grassroots startup to a global brand, with products sold in over 160+ countries and a thriving social media community of over 5 million strong. MVMT’s design catalogue has since expanded into more than 20 unique watch collections, sunglasses, and jewelry. The Venice Beach-based company announced its acquisition by Movado Group, Inc. in 2018.
What is the partnership between MVMT and Jett Lawrence?
The partnership between MVMT, a Movado Group brand, and World Champion Motocross Racer Jett Lawrence involves exclusive content, collaborations, and fan giveaways.
What are Jett Lawrence's achievements in motocross?
Jett Lawrence is a 2-time AMA Pro Motocross & Supercross Champion, the 2023 Super Motocross 450 World Champion, and has won four titles in the 250 class of Supercross and Pro Motocross.
How did MVMT start and grow as a brand?
Founded in a small Southern California apartment in 2013, MVMT quickly grew from a grassroots startup to a global brand, offering sleek, quality watches at affordable prices. The brand expanded into watch collections, sunglasses, and jewelry, with products sold in over 160+ countries.
