Movado Partners With 5 New Global Ambassadors and Launches Icons Campaign
Movado (NYSE: MOV), the Swiss watchmaker, has launched its new global campaign 'When I Move You Move' featuring five brand ambassadors: Jessica Alba, Julianne Moore, Ludacris, Christian McCaffrey, and Tyrese Haliburton. The multi-year partnership aims to represent Movado's legacy of innovation, excellence, and iconic design. The campaign, inspired by movement, uses Ludacris' 2003 hit 'Stand Up' and was created in collaboration with Creative Director Robert Lussier and photographers Mert Alas & Marcus Piggott.
Movado's President, Margot Grinberg, stated that the goal is to be disruptive and engage new global audiences. The campaign will be featured across various media platforms throughout the year, showcasing watches that align with each ambassador's unique style.
Movado (NYSE: MOV), il produttore svizzero di orologi, ha lanciato la sua nuova campagna globale 'Quando mi muovo, ti muovi' con cinque ambassador del marchio: Jessica Alba, Julianne Moore, Ludacris, Christian McCaffrey e Tyrese Haliburton. La partnership pluriennale punta a rappresentare l'eredità di innovazione, eccellenza e design iconico di Movado. La campagna, ispirata al movimento, utilizza il successo del 2003 'Stand Up' di Ludacris ed è stata creata in collaborazione con il Direttore Creativo Robert Lussier e i fotografi Mert Alas & Marcus Piggott.
La presidente di Movado, Margot Grinberg, ha dichiarato che l'obiettivo è essere dirompenti e coinvolgere nuovi pubblici globali. La campagna sarà presente su varie piattaforme media durante tutto l'anno, mostrando orologi che si allineano con lo stile unico di ciascun ambassador.
Movado (NYSE: MOV), el fabricante suizo de relojes, ha lanzado su nueva campaña global 'Cuando Me Muevo, Te Mueves' con cinco embajadores de la marca: Jessica Alba, Julianne Moore, Ludacris, Christian McCaffrey y Tyrese Haliburton. La asociación multianual busca representar el legado de innovación, excelencia y diseño icónico de Movado. La campaña, inspirada en el movimiento, utiliza el éxito de Ludacris de 2003 'Stand Up' y fue creada en colaboración con el Director Creativo Robert Lussier y los fotógrafos Mert Alas & Marcus Piggott.
La presidenta de Movado, Margot Grinberg, declaró que el objetivo es ser disruptivos y atraer nuevas audiencias globales. La campaña se presentará en varias plataformas de medios a lo largo del año, exhibiendo relojes que se alinean con el estilo único de cada embajador.
모바도(Movado)(NYSE: MOV), 스위스 시계 제조업체가 다섯 명의 브랜드 앰배서더: 제시카 알바, 줄리안 무어, 루다크리스, 크리스찬 맥카프리, 타이리스 할리버튼과 함께 새로운 글로벌 캠페인 '내가 움직일 때 당신도 움직인다'를 출시했습니다. 이 다년간의 파트너십은 모바도의 혁신, 우수성, 상징적인 디자인의 유산을 대표하는 것을 목표로 하고 있습니다. 캠페인은 움직임에서 영감을 받아 루다크리스의 2003년 히트곡 'Stand Up'을 사용하며, 크리에이티브 디렉터 로버트 루시어(Robert Lussier)와 사진작가 멀트 알라스, 마커스 피고트와의 협업으로 제작되었습니다.
모바도의 사장인 마고 그린버그(Margot Grinberg)는 목표가 파괴적이고 새로운 글로벌 관객을 참여시키는 것이라고 밝혔습니다. 캠페인은 올해 내내 다양한 미디어 플랫폼에서 소개되어 각 앰배서더의 독특한 스타일에 맞는 시계를 선보일 것입니다.
Movado (NYSE: MOV), le fabricant suisse de montres, a lancé sa nouvelle campagne mondiale 'Quand je bouge, tu bouges' mettant en vedette cinq ambassadeurs de marque : Jessica Alba, Julianne Moore, Ludacris, Christian McCaffrey et Tyrese Haliburton. Le partenariat pluriannuel vise à représenter l'héritage d'innovation, d'excellence et de design iconique de Movado. La campagne, inspirée par le mouvement, utilise le succès de Ludacris de 2003 'Stand Up' et a été créée en collaboration avec le Directeur Créatif Robert Lussier et les photographes Mert Alas & Marcus Piggott.
La présidente de Movado, Margot Grinberg, a déclaré que l'objectif était d'être perturbateur et d'engager de nouveaux publics mondiaux. La campagne sera présentée sur diverses plateformes médiatiques tout au long de l'année, mettant en avant des montres qui s'alignent sur le style unique de chaque ambassadeur.
Movado (NYSE: MOV), der Schweizer Uhrenhersteller, hat seine neue globale Kampagne 'Wenn ich mich bewege, bewegst du dich' mit fünf Markenbotschaftern gestartet: Jessica Alba, Julianne Moore, Ludacris, Christian McCaffrey und Tyrese Haliburton. Die mehrjährige Partnerschaft zielt darauf ab, das Erbe von Movados Innovation, Exzellenz und ikonischem Design zu repräsentieren. Die Kampagne, inspiriert von Bewegung, verwendet den Hit 'Stand Up' von Ludacris aus dem Jahr 2003 und wurde in Zusammenarbeit mit dem Kreativdirektor Robert Lussier sowie den Fotografen Mert Alas & Marcus Piggott erstellt.
Die Präsidentin von Movado, Margot Grinberg, erklärte, dass das Ziel darin besteht, störend zu sein und neue globale Zielgruppen anzusprechen. Die Kampagne wird im Laufe des Jahres auf verschiedenen Medienplattformen präsentiert und stellt Uhren vor, die mit dem einzigartigen Stil jedes Botschafters übereinstimmen.
- Partnership with high-profile celebrities may increase brand visibility and appeal
- Multi-year campaign could provide sustained marketing impact
- Campaign aligns with Movado's brand identity of innovation and motion
- Diverse roster of ambassadors may help reach broader audience demographics
- None.
Movado, Swiss watchmaker since 1881, makes its next move and partners with legendary and emerging icons from Music, Sports, & Film
Movado Launches Icons Campaign Featuring Ludacris, Christian McCaffrey, Jessica Alba, Tyrese Haliburton and Julianne Moore as Global Ambassadors. (Credit: Mert Alas & Marcus Piggott)
“We are proud of our multi-year partnership with this roster of amazing talent across culture and entertainment and to feature them in our 2024-2025 global brand campaign,” said Efraim Grinberg, Chairman and CEO, Movado Group. “It was important to us that we aligned with individuals that truly represent Movado’s legacy of innovation, commitment to excellence and iconic design. This campaign has an incredible amount of energy and movement that is dynamic and makes you feel connected to Movado.”
Movement was the inspiration for this campaign - as it’s the key component of the brand’s DNA, with Movado meaning “always in motion” in Esperanto, a language created in 1887 to break down communications barriers. The talent is captured moving to and interacting with Ludacris’ 2003 #1 Billboard and Grammy-nominated song “Stand Up.” The chorus “when I move you move” is a call to action for people to express their full potential by doing what truly moves them.
Movado partnered with Creative Director Robert Lussier from The Style Council and global fashion photographers Mert Alas & Marcus Piggott to come up with the vision. The styling was done by celebrity stylist Mel Ottenberg and choreographed by movement director Stephen Galloway.
“Over the last year, we’ve embarked on a journey to take our brand to new heights by developing a culturally relevant campaign that moves you - that literally makes you want to get up and move,” said Margot Grinberg, President, Movado. “Our goal is to be disruptive and stand out - do something unexpected that will make you stop and want to see more from Movado. It will keep our brand top of mind and engage new audiences globally.”
The “When I Move You Move” campaign features watches across key families, where each icon wears specific pieces that align with their unique and personal style.
The campaign will be featured throughout the year across television, digital and print media including magazines, out of home and across all social media platforms. To discover more about the campaign, go to Movado.com.
About MOVADO
Since 1881, Movado has always been in motion and always moving forward. Its commitment to modern design and innovation has made Movado one of the world’s premier watchmakers, with a proud 143-year heritage of Swiss craftsmanship, design and excellence. Expertly combining artistry, innovation and technology, Movado has earned over 100 patents and has timepieces on display in 20 museums worldwide.
The brand has been a long-time supporter of the performing arts and other worthy causes and is proud to partner with organizations such as Lincoln Center for the Performing Arts, Jazz at Lincoln Center, the Public Art Fund, The Studio Museum of
About Movado Group
Movado Group, Inc. designs, sources, and globally distributes and sells MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, CALVIN KLEIN®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, and LACOSTE® watches and, to a lesser extent jewelry and other accessories, and operates Movado Company Stores in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240904383113/en/
For more information:
Heather Cohen Sugarman
VP, Public Relations
Movado Group
hcohen@movadogroup.com
Source: Movado Group, Inc.
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