Mosaic Biosciences Receives National Agri-Marketing Award
Mosaic Company (NYSE:MOS) has won the top national award in the Digital Content category at the National Agri-Marketing Association (NAMA) Awards for its Mosaic Biosciences' Frontier Fields series. The series, which showcases six Midwest farmers using BioPath® and PowerCoat™ products throughout the crop season, garnered over 1.7 million views and 5.9 million minutes of total watch time.
Executive Vice President Jenny Wang highlighted the award's significance in validating their approach to addressing biological adoption barriers among growers. The company's MicroEssentials product is currently ranked #1 in earned media, establishing Mosaic as a trusted brand in the agricultural sector. The company plans to continue investing in marketing and go-to-market channels to further strengthen the Mosaic Biosciences brand.
Mosaic Company (NYSE:MOS) ha vinto il premio nazionale più prestigioso nella categoria Contenuti Digitali agli National Agri-Marketing Association (NAMA) Awards per la sua serie Frontier Fields di Mosaic Biosciences. La serie, che mette in mostra sei agricoltori del Midwest che utilizzano i prodotti BioPath® e PowerCoat™ durante la stagione di coltivazione, ha ottenuto oltre 1,7 milioni di visualizzazioni e 5,9 milioni di minuti di tempo totale di visione.
La Vicepresidente Esecutivo Jenny Wang ha sottolineato l'importanza del premio nel convalidare il loro approccio nell'affrontare le barriere all'adozione biologica tra i coltivatori. Il prodotto MicroEssentials dell'azienda è attualmente classificato al #1 nei media guadagnati, stabilendo Mosaic come un marchio di fiducia nel settore agricolo. L'azienda prevede di continuare a investire in marketing e canali di accesso al mercato per rafforzare ulteriormente il marchio Mosaic Biosciences.
Mosaic Company (NYSE:MOS) ha ganado el premio nacional más importante en la categoría de Contenido Digital en los National Agri-Marketing Association (NAMA) Awards por su serie Frontier Fields de Mosaic Biosciences. La serie, que muestra a seis agricultores del Medio Oeste utilizando los productos BioPath® y PowerCoat™ durante la temporada de cultivos, obtuvo más de 1.7 millones de visualizaciones y 5.9 millones de minutos de tiempo total de visualización.
La Vicepresidenta Ejecutiva Jenny Wang destacó la importancia del premio para validar su enfoque en abordar las barreras de adopción biológica entre los cultivadores. El producto MicroEssentials de la empresa ocupa actualmente el puesto #1 en medios ganados, estableciendo a Mosaic como una marca confiable en el sector agrícola. La empresa planea seguir invirtiendo en marketing y canales de comercialización para fortalecer aún más la marca Mosaic Biosciences.
모자이크 컴퍼니 (NYSE:MOS)는 모자이크 생명과학의 프론티어 필드 시리즈로 국가 농업 마케팅 협회(NAMA) 어워드에서 디지털 콘텐츠 부문 최고의 국가상을 수상했습니다. 이 시리즈는 작물 시즌 동안 BioPath® 및 PowerCoat™ 제품을 사용하는 중서부 농부 6명을 보여주며, 170만 회의 조회수와 590만 분의 총 시청 시간을 기록했습니다.
부사장 제니 왕은 이 상이 농업인들 사이의 생물학적 채택 장벽을 해결하는 접근 방식을 검증하는 데 중요한 의미가 있다고 강조했습니다. 회사의 MicroEssentials 제품은 현재 획득한 미디어에서 1위로, 모자이크를 농업 분야에서 신뢰받는 브랜드로 자리매김하고 있습니다. 회사는 모자이크 생명과학 브랜드를 더욱 강화하기 위해 마케팅 및 시장 진입 채널에 계속 투자할 계획입니다.
Mosaic Company (NYSE:MOS) a remporté le prix national le plus prestigieux dans la catégorie Contenu Numérique lors des National Agri-Marketing Association (NAMA) Awards pour sa série Frontier Fields de Mosaic Biosciences. La série, qui met en avant six agriculteurs du Midwest utilisant les produits BioPath® et PowerCoat™ tout au long de la saison de culture, a recueilli plus de 1,7 million de vues et 5,9 millions de minutes de temps total de visionnage.
La vice-présidente exécutive Jenny Wang a souligné l'importance de ce prix pour valider leur approche visant à surmonter les barrières à l'adoption biologique parmi les agriculteurs. Le produit MicroEssentials de l'entreprise est actuellement classé #1 dans les médias acquis, établissant Mosaic comme une marque de confiance dans le secteur agricole. L'entreprise prévoit de continuer à investir dans le marketing et les canaux d'accès au marché pour renforcer encore la marque Mosaic Biosciences.
Mosaic Company (NYSE:MOS) hat den höchsten nationalen Preis in der Kategorie Digitale Inhalte bei den National Agri-Marketing Association (NAMA) Awards für die Frontier Fields-Serie von Mosaic Biosciences gewonnen. Die Serie, die sechs Landwirte aus dem Mittleren Westen zeigt, die während der Erntezeit die Produkte BioPath® und PowerCoat™ verwenden, erzielte über 1,7 Millionen Aufrufe und 5,9 Millionen Minuten Gesamtsehdauer.
Die Executive Vice President Jenny Wang hob die Bedeutung des Preises hervor, um ihren Ansatz zur Überwindung biologischer Akzeptanzbarrieren bei den Landwirten zu validieren. Das Produkt MicroEssentials des Unternehmens ist derzeit auf Platz 1 in den verdienten Medien und etabliert Mosaic als vertrauenswürdige Marke im Agrarsektor. Das Unternehmen plant, weiterhin in Marketing und Marktzugangswege zu investieren, um die Marke Mosaic Biosciences weiter zu stärken.
- Won prestigious NAMA Award in Digital Content category
- Strong digital engagement metrics: 1.7M views, 5.9M minutes watch time
- MicroEssentials product ranked #1 in earned media
- None.
TAMPA, FL / ACCESS Newswire / April 14, 2025 / The Mosaic Company (NYSE:MOS) is making great strides in its strategy to redefine growth and is pleased to announce that Mosaic Biosciences' Frontier Fields series (Season 1) took home the top national award in the Digital Content category at the National Agri-Marketing Association (NAMA) Awards. The Frontier Fields series follows six Midwest farmers using BioPath® and PowerCoat™ and shares their authentic experience through the crop season. Mosaic was up against many of the largest names in the agricultural sector for this competitive award.
"The National Agri-Marketing Association (NAMA) Awards are the most prestigious recognition of excellence in agriculture marketing, and I am incredibly proud of this accomplishment - it was no small feat." said Jenny Wang, Executive Vice President, Commercial. "With over 1.7 million views and 5.9 million minutes of total watch time, this award validates our effort in addressing the barriers to biological adoption among growers and our commitment to transparency. Farmers trust other farmers - and that insight is what sparked this project."
With MicroEssentials ranked #1 in earned media, Mosaic has already established itself as a trusted name among growers. The company will continue investing in marketing and go-to-market channels to build on that success and strengthen the Mosaic Biosciences brand.
About The Mosaic Company
The Mosaic Company is one of the world's leading producers and marketers of concentrated phosphate and potash crop nutrients. Through its Mosaic Biosciences platform, the company is also advancing the next generation biological solutions to help farmers improve nutrient use efficiency and crop performance sustainably. Mosaic provides a single-source supply of phosphate, potash, and biological products for the global agriculture industry. More information on the company is available at www.mosaicco.com.
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Joan Tong, CFA, 863-640-0826 |
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SOURCE: The Mosaic Company
View the original press release on ACCESS Newswire
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