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Overview of bettermoo(d) Food Corporation
bettermoo(d) Food Corporation (symbol: MOOOF) is an innovative, plant-based dairy alternative food and beverage company headquartered in Vancouver, British Columbia, Canada. The Company is dedicated to reinventing traditional dairy experiences by developing beverages that combine nutritional excellence with authentic flavor profiles inspired by the Alpine regions of Switzerland, France, and Austria. Its flagship product, Moodrink™, epitomizes this approach by delivering a rich, creamy taste while offering essential plant proteins, healthy fats, vitamins, and fiber that consumers can appreciate as an ethically sourced alternative to traditional dairy.
Innovative Product Portfolio
bettermoo(d) positions itself at the forefront of the plant-based food revolution. With the successful introduction of Moodrink™ and its innovative variations, including the recently launched Moodrink Barista™, the company has developed a product lineup that caters to both retail consumers and food service channels. Each product is meticulously crafted to ensure a balanced nutritional profile—providing a rich source of plant-based protein, enhanced calcium, reduced sugar and sodium levels, and zero cholesterol. The distinct formulation process is developed in collaboration with food scientists, emphasizing continuous research and development to offer an ever-expanding range of dairy alternative products such as Moogurt and Buetter.
Market Position and Distribution Strategy
Operating within the highly competitive and rapidly growing dairy alternatives market, bettermoo(d) has strategically partnered with well-established distribution channels and major retailers. Its products are now featured in numerous retail outlets across Canada, spanning the largest grocery chains, leading health and wellness retail chains, and select independent stores. Key distribution partnerships include the extensive network of UNFI Canada, which serves thousands of retail locations, ensuring widespread availability of its products. This robust distribution network is enhanced by strategic listings with major banner stores across the country, underscoring bettermoo(d)'s commitment to making its innovative dairy alternatives accessible to a broad consumer base.
Commitment to Quality, Nutrition, and Sustainable Sourcing
At its core, bettermoo(d) is committed to the motto 'What A Cow Eats and A Human Needs', reflecting a deep dedication to producing nutritionally beneficial products that are also sustainably sourced. The company ensures that every product in its portfolio mimics the cherished taste of rich dairy beverages while integrating healthful, plant-based ingredients. The focus on natural, organic components and ethical sourcing practices further enhances its reputation in the market as a trustworthy purveyor of quality alternatives that do not compromise on taste or nutritional value.
Research, Development, and Competitive Edge
bettermoo(d) leverages a rigorous research and development program to innovate continuously in the food and beverage sector. Its efforts are directed toward enhancing product formulations, improving supply chain efficiency, and expanding its product line to serve diverse consumer needs. By staying ahead of trends in consumer health and sustainable eating, the Company has positioned itself to cater to an increasingly health-conscious demographic. This strategic innovation, combined with judicious market and distribution partnerships, has carved out a competitive edge in the plant-based dairy alternatives industry, allowing the company to gain market share within an expanding sector.
Strategic Partnerships and Market Expansion
Bettermoo(d)'s growth is further bolstered by its active collaboration with industry-leading partners and digital marketing experts. By engaging with seasoned marketing agencies and leveraging vast retail networks, the Company continues to enhance its brand presence and consumer engagement. These initiatives are not only reflective of an agile business strategy but also underscore the Company’s commitment to sustainable growth and innovation without resorting to speculative future predictions.
Conclusion
bettermoo(d) Food Corporation stands as an exemplar of innovation in the plant-based dairy alternative market. By offering products that deliver superior nutritional benefits and an authentic taste experience, the Company addresses the evolving demands of consumers seeking healthier, ethically produced alternatives to conventional dairy. Its strategic use of industry-leading partnerships, robust distribution networks, and continuous product innovation cements its position as a significant player in this dynamic market landscape.
bettermoo(d) Food (CSE: MOOO, OTCQB: MOOOF) has received initial purchase orders for its newly launched Moodrink™ Barista Edition from UNFI Canada and a West Coast Coffee Shop Distributor. The orders came shortly after the product's official launch in late August, indicating strong demand for the plant-based alternative. bettermoo(d) aims to target coffee shops, food service establishments, and retail chains across Canada.
The North American coffee market, valued at US$ 18.23 billion in 2023, is projected to reach US$ 27.06 billion by 2030, growing at a CAGR of 5.8%. This expansion presents a significant opportunity for bettermoo(d)'s innovative plant-based products to meet the rising demand for high-quality alternatives in the coffee industry.
bettermoo(d) Food (CSE:MOOO, OTCQB:MOOOF) has announced that United Natural Foods Canada (UNFI Canada) will list its newly launched Moodrink Barista™. UNFI Canada, part of the largest publicly traded wholesale distributor of healthier food options in North America, serves approximately 30,000 retail partners across the US and Canada. This listing allows bettermoo(d) to access UNFI Canada's extensive distribution network of over 5,000 retailers, including prominent Canadian grocery chains.
The company aims to replicate the success of its flagship product, Moodrink™, which is already available in over 500 retail locations across Canada. Moodrink Barista™ is designed to emulate the taste of dairy from Alpine regions, offering a rich, creamy flavor without gums or added sugars. It contains 5 grams of plant protein per serving and is enriched with high oleic sunflower oil and calcium, making it suitable for various culinary applications.
bettermoo(d) Food (CSE:MOOO)(OTCQB:MOOOF) has partnered with Güzel Derece Seed Creators Management and Consultancy Services Inc. for a strategic digital marketing campaign. The collaboration aims to enhance brand and investor awareness, focusing on TikTok and social media strategies to promote bettermoo(d)'s plant-based products, particularly Moodrink™ and Moodrink Barista™.
Key points:
- Campaign to start immediately, led by Güzel°'s Creative Director Beyza Günaydın
- Focus on creating viral social media content and expanding target audience
- Comprehensive support includes content production, advertising campaigns, and investor awareness
- Six-month agreement with Güzel° for USD $120,000 plus taxes and 170,000 stock options
bettermoo(d) Food (CSE:MOOO)(OTCQB:MOOOF) has successfully completed its third commercial production run and launched a new product, Moodrink™ Barista Edition. This expansion doubles the company's shelf space in existing retail networks and aims to replicate the success of its flagship product, Moodrink™, which is available in over 500 retail locations across Canada.
The new Moodrink Barista™ offers 5 grams of plant protein per serving, uses high oleic sunflower oil, and is a notable source of calcium. It's designed for use in coffee drinks, baking, cooking, and cocktails. Like all bettermoo(d) products, it emulates the taste of dairy from Alpine regions without gums or added sugars, supporting a plant-based lifestyle.
bettermoo(d) Food (CSE:MOOO)(OTCQB:MOOOF) has significantly expanded its presence in Canada, with its flagship product Moodrink™ now available in over 500 retail locations. This rapid growth, from less than 30 stores at the start of 2024, has exceeded the company's expectations. Moodrink™ is now featured in Canada's largest grocery retail chain, banner stores of the second-largest grocer, and a leading natural and organic foods retailer, as well as numerous independent stores nationwide.
CEO Nima Bahrami expressed satisfaction with the pace of growth, highlighting the company's ambition to expand further across Canada and eventually reach international markets. With over 8,300 supermarkets and grocery stores in Canada, bettermoo(d) aims to increase its retail footprint by pursuing additional listings. The company sees potential in Canada's growing dairy alternatives market, expected to reach USD 1.77 billion by 2029, with a CAGR of 11.24% from 2024-2029.
bettermoo(d) Food , an innovator in the plant-based food industry, has announced that a leading health and wellness retail chain in Canada will carry their dairy alternative beverage, Moodrink™, in 33 stores across Ontario. Moodrink™ offers a nutritious option with plant-based protein, fiber, and a taste inspired by the Alps. This strategic partnership aligns with the Retail Chain's focus on health and sustainability, providing consumers with a nourishing and delicious choice.
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