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ECMOHO Limited Launches B2B Supply & Marketing Platform to Facilitate over 100 million RMB GMV

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ECMOHO Limited (MOHO) has announced the launch of a new B2B supply and marketing platform aimed at enhancing its digital supply chain management in China's health and wellness sector. This platform addresses inefficiencies in traditional procurement processes by promoting transparency and offering centralized procurement functionalities. ECMOHO projects a Gross Merchandise Value (GMV) of over 100 million RMB through this initiative in 2021. The platform will support various health product categories and aims at improving operational efficiency while reducing costs.

Positive
  • Launch of a B2B supply and marketing platform to enhance digital supply chain management.
  • Expected Gross Merchandise Value (GMV) of over 100 million RMB for 2021 from B2B platform.
  • Platform aims to reduce procurement costs and increase operational efficiency.
Negative
  • None.

SHANGHAI, China, July 28, 2021 (GLOBE NEWSWIRE) -- ECMOHO Limited (Nasdaq: MOHO) (“ECMOHO” or the “Company”), a leading integrated solutions provider in the health and wellness market in China, today announced the recent launch of a B2B supply and marketing platform to comprehensively upgrade its digital supply chain management capabilities. While greatly improving the digital management efficiency of internal warehousing, logistics and other links, it will also empower ECMOHO’s partners in the future to work together to build a digital supply chain.

Given the many shortcomings of traditional health product procurement and management processes, the launch of ECMOHO’s online B2B supply and marketing platform will promote transparency in the supply chain for health products. Currently, health product procurement is not standardized, and many factors in the supply chain remain opaque, keeping costs high and important information obscure. ECMOHO’s platform will greatly facilitate companies in obtaining preferential procurement prices, achieve centralized procurement functions, and more efficiently utilize resources. It will also assist in the training of procurement talent, promote division of labor to reduce cost of procurement operations and improve efficiency, all while storing important information in digital form, which can be accessed and searched with one key to provide convenience for subsequent one-stop management.

Ms. Zoe Wang, Chairman and CEO of ECMOHO, commented: “The Company’s B2B supply and marketing platform covers many categories, including nutrition and supplements, nourishing health foods, maternal and infant health, and medical equipment, among others, to meet various procurement needs. The platform is also compatible with the logistics and services enabling system, and will provide ECMOHO’s partner brands, which are well-established domestic and foreign companies, with professional and accurate information services, to help promote beneficial interaction within the health industry supply chain. As we initiate the B2B platform, we expect the total GMV ('Gross Merchandise Value') via B2B platform will be over 100 million RMB this year. In the future, ECMOHO will work towards providing a convenient, integrated digital warehousing and supply chain management platform for more partnership brands.”

About ECMOHO Ltd.

ECMOHO is a leading integrated solutions provider in the health and wellness market in China. The company curates and sells the best global brands and quality products to Chinese health-conscious consumers. Our technology, network and expertise in marketing and distribution empower us to connect families with advanced health supplements, nutrition and food items, personal care products, household healthcare equipment and other wellness products. Through over ten years of operation, ECMOHO has established an ecosystem of trusted products and relationships to provide customized solutions which promote health regeneration, impart therapeutic benefits, and increase longevity to our devoted consumers to sustain health. For more information, please visit http://ir.ecmoho.com/.

For investor and media inquiries, please contact:

ECMOHO Ltd.
Investor Relations
Email: IR@ecmoho.com

Safe Harbor Statements

This news release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, such as the total GMV via B2B platform, the Company’s expectations regarding demand for and market acceptance of B2B platform, and the effectiveness of the Company’s targeted marketing of B2B platform, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

Investor Relations Agency Contact:

William Tu / Scott Powell
Skyline Corporate Communications Group, LLC
One Rockefeller Plaza, 11th Floor
New York, NY 10020
Office: (646) 893-5835
Email: wtu@skylineccg.com


FAQ

What is the purpose of ECMOHO's new B2B platform?

The B2B platform aims to enhance digital supply chain management and promote transparency in health product procurement.

What is the expected GMV for ECMOHO's B2B platform in 2021?

ECMOHO projects a Gross Merchandise Value (GMV) of over 100 million RMB for its B2B platform in 2021.

How will ECMOHO's platform benefit health product procurement?

The platform will facilitate standardized procurement, reduce costs, and improve operational efficiency.

What categories of products does ECMOHO's platform cover?

The platform covers categories including nutrition and supplements, maternal and infant health, and medical equipment.

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