Topgolf Officially Breaks Ground in Grand Prairie Near EpicCentral Entertainment District
Topgolf has broken ground on a new two-level venue in Grand Prairie, Texas, scheduled to open in late 2025. This will be the company's 15th venue in Texas and 5th in the Dallas-Fort Worth metroplex. The facility will feature 80 outdoor climate-controlled hitting bays equipped with Toptracer technology and will employ approximately 300 workers.
The venue will be located at 3670 South State Highway 161, south of IKEA, and will include a full-service restaurant and bar, fire pits, and a private event space with rooftop terrace. The facility will offer the new Sonic the Hedgehog™ game developed with SEGA®, golf lessons through Topgolf's Coach program, and The Sure Thing golf club designed for beginners.
Topgolf ha avviato i lavori per un nuovo locale su due livelli a Grand Prairie, Texas, che aprirà alla fine del 2025. Questo sarà il 15° locale dell'azienda in Texas e il 5° nella metropolitana di Dallas-Fort Worth. La struttura presenterà 80 postazioni di tiro all'aperto climatizzate dotate della tecnologia Toptracer e impiegherà circa 300 lavoratori.
Il locale si troverà al 3670 South State Highway 161, a sud di IKEA, e includerà un ristorante e bar con servizio completo, focolari, e uno spazio per eventi privati con terrazza panoramica. La struttura offrirà il nuovo gioco di Sonic the Hedgehog™ sviluppato con SEGA®, lezioni di golf attraverso il programma Coach di Topgolf, e il golf club The Sure Thing progettato per principianti.
Topgolf ha comenzado la construcción de un nuevo local de dos niveles en Grand Prairie, Texas, que está programado para abrir a finales de 2025. Este será el 15º local de la empresa en Texas y el 5º en la zona metropolitana de Dallas-Fort Worth. La instalación contará con 80 mesas de golpeo al aire libre con control climático equipadas con tecnología Toptracer y empleará aproximadamente a 300 trabajadores.
El local estará ubicado en 3670 South State Highway 161, al sur de IKEA, e incluirá un restaurante y bar de servicio completo, fogatas y un espacio para eventos privados con terraza en la azotea. La instalación ofrecerá el nuevo juego de Sonic the Hedgehog™ desarrollado con SEGA®, lecciones de golf a través del programa Coach de Topgolf, y el palo de golf The Sure Thing diseñado para principiantes.
탑골프가 텍사스 그랜드 프레리에서 두 개 층으로 이루어진 새로운 시설의 기공식을 가졌으며, 2025년 말에 개장할 예정이다. 이는 텍사스에서 회사의 15번째 시설이자 달라스-포트워스 메트로플렉스에서 5번째 시설이 될 것이다. 이 시설은 80개의 기후 조절이 가능한 야외 타격 구역이 장착되어 있으며, Toptracer 기술을 통해 운영되며 약 300명의 직원을 고용할 예정이다.
이 시설은 IKEA 남쪽에 위치한 3670 South State Highway 161에 있으며, 풀 서비스 레스토랑과 바, 화덕, 그리고 옥상 테라스가 있는 개인 이벤트 공간이 포함될 것이다. 또한, SEGA®와 개발한 새로운 소닉 더 헤지혹™ 게임, 탑골프의 코치 프로그램을 통한 골프 레슨, 초보자를 위한 더 슈어 씽 골프 클럽이 제공될 예정이다.
Topgolf a lancé la construction d'un nouveau site sur deux niveaux à Grand Prairie, au Texas, dont l'ouverture est prévue pour la fin de 2025. Ce sera le 15ème site de l'entreprise au Texas et le 5ème dans la région métropolitaine de Dallas-Fort Worth. L'établissement comprendra 80 postes de frappe extérieurs climatisés équipés de la technologie Toptracer et emploiera environ 300 travailleurs.
Le site sera situé au 3670 South State Highway 161, au sud de IKEA, et comprendra un restaurant et un bar à service complet, des foyers, et un espace d'événements privés avec terrasse sur le toit. L'établissement proposera le nouveau jeu Sonic the Hedgehog™ développé avec SEGA®, des leçons de golf via le programme Coach de Topgolf, et le club de golf The Sure Thing conçu pour les débutants.
Topgolf hat mit dem Bau eines neuen zweigeschossigen Standortes in Grand Prairie, Texas, begonnen, der Ende 2025 eröffnet werden soll. Dies wird der 15. Standort des Unternehmens in Texas und der 5. im Ballungsraum Dallas-Fort Worth sein. Die Einrichtung wird 80 klimatisierte Outdoor-Hitting-Bays mit Toptracer-Technologie bieten und rund 300 Mitarbeiter beschäftigen.
Der Standort wird sich an der 3670 South State Highway 161, südlich von IKEA, befinden und ein Restaurant und eine Bar mit vollem Service, Feuerstellen und einen privaten Veranstaltungsraum mit Dachterrasse umfassen. Die Einrichtung wird das neue Sonic the Hedgehog™-Spiel anbieten, das mit SEGA® entwickelt wurde, Golferziehung über das Coach-Programm von Topgolf und den Golfclub The Sure Thing, der für Anfänger konzipiert ist.
- Creation of 300 new jobs in Grand Prairie
- Strategic location expansion in Dallas-Fort Worth metroplex
- Diversified revenue streams through food, beverage, and private events
- None.
Insights
Breaking ground on the new Grand Prairie venue represents a strategic expansion of Topgolf's footprint in the Dallas-Fort Worth metroplex. The location selection between existing Fort Worth and Dallas venues optimizes market coverage while minimizing cannibalization risks. With 300 new jobs and 80 hitting bays, this facility follows Topgolf's proven operational model that has demonstrated success across multiple markets.
The venue's proximity to EpicCentral entertainment district and IKEA suggests strong potential for cross-traffic synergies and sustained foot traffic. The investment in Toptracer technology and partnerships with recognized brands like SEGA demonstrate Topgolf's commitment to maintaining technological edge and broad consumer appeal beyond traditional golf demographics.
From a revenue perspective, the multi-stream business model combining golf entertainment, food & beverage and event spaces positions the venue for diverse income sources. The late 2025 opening timeline allows for adequate construction and staff training while capitalizing on the growing entertainment sector recovery.
The Grand Prairie location represents a calculated market penetration strategy in one of Texas' fastest-growing regions. The venue's positioning near major retail and entertainment destinations indicates strong demographic alignment with Topgolf's target market. The company's hybrid entertainment-sports model has proven particularly resilient, attracting both golf enthusiasts and casual consumers seeking social experiences.
The inclusion of advanced features like Toptracer technology and the Sonic the Hedgehog™ game shows awareness of evolving consumer preferences, particularly among younger demographics who value experiential entertainment. The 300-person employment projection suggests confidence in substantial customer volume and operational scale.
This expansion reinforces Topgolf's position as a leader in the 'sportstainment' sector, with strategic timing to capture post-pandemic demand for social gathering spaces. The comprehensive amenity mix, including event spaces and year-round programming, indicates potential for strong recurring revenue streams.
The venue will be located near Mayfield Road along the President George Bush Turnpike
The Basics
- Never been to a Topgolf venue? Think of it as a modern golf experience where anyone – including people who have never picked up a golf club and those who want to perfect their swing – can participate in the sport in a relaxed, no-pressure environment.
- Topgolf Grand Prairie will be located south of IKEA at 3670 South State Highway 161.
- Once open, the venue will employ roughly 300 Playmakers (aka employees) – think bay hosts, bartenders, ball picker upper people, etc.
It's Golf
- Topgolf Grand Prairie will have 80 outdoor climate-controlled hitting bays spanning two levels. Each bay will have lounge-type furniture or high-top tables where groups can cheer – or heckle – the other Players.
- The venue will be equipped with Toptracer technology, which traces each golf ball's flight path, distance and other cool metrics.
- Developed in partnership with SEGA®, Topgolf's newest game, Sonic the Hedgehog™, brings the fun for everyone! Players can aim at giant outfield targets to hit springs, collect rings and take down badniks in iconic virtual Sonic environments, designed with all skill levels in mind.
- Can't swing a golf club to save your life? You'll be in good company. Topgolf's golf club, The Sure Thing, is designed to make golf less hard for beginners – or those whose game just isn't that great.
- Players will also be able to take lessons through Topgolf's Coach program, led by the venue's Director of Instruction.
It's Not Golf
- Topgolf takes its "not golf" very seriously. What we mean: A full-service bar and restaurant manned by executive chefs, fire pits, music and year-round family-friendly programming are just as much a part of the Topgolf experience.
- A private event space and rooftop terrace are prime spots for team outings, family gatherings, meetings or really anything Players are looking to celebrate.
What They Said
- Topgolf Chief Development Officer Chris Callaway: "We're excited to break ground on our newest venue near
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About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all. Topgolf brands are on a mission to enable Players to hit 50 billion golf balls between 2022 and 2025. To learn more or make plans to come play around, visit topgolf.com.
About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin and World Golf Tour ("WGT"). "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.
For further information: press@topgolf.com
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SOURCE Topgolf
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