Exclusive New Topgolf Sonic the Hedgehog™ Game to Launch at all Topgolf Venues Across the U.S.
Topgolf and SEGA have partnered to launch Topgolf Sonic the Hedgehog, an exclusive new game available at all U.S. Topgolf venues and Glasgow starting November 15, 2024. The game combines Topgolf's Toptracer ball-tracing technology with Sonic's virtual environments, allowing players to hit springs, collect rings, and destroy badniks in Green Hill Zone and Sky Sanctuary. Players can access 30 minutes of free play time through a promotional code. The launch includes an integrated advertising campaign across streaming, digital, and social channels, plus exclusive merchandise featuring Sonic-themed apparel. Global expansion to Toptracer-enabled franchise venues is planned for Q1 2025.
Topgolf e SEGA hanno stretto una partnership per lanciare Topgolf Sonic the Hedgehog, un nuovo gioco esclusivo disponibile in tutti i locali Topgolf negli Stati Uniti e a Glasgow a partire dal 15 novembre 2024. Il gioco combina la tecnologia di tracciamento delle palline Toptracer di Topgolf con gli ambienti virtuali di Sonic, permettendo ai giocatori di colpire molle, raccogliere anelli e distruggere badnik in Green Hill Zone e Sky Sanctuary. I giocatori possono accedere a 30 minuti di gioco gratuito tramite un codice promozionale. Il lancio include una campagna pubblicitaria integrata attraverso canali streaming, digitali e social, oltre a merchandise esclusivo con abbigliamento a tema Sonic. È prevista una espansione globale verso le sedi in franchising abilitate a Toptracer per il primo trimestre del 2025.
Topgolf y SEGA se han asociado para lanzar Topgolf Sonic the Hedgehog, un nuevo juego exclusivo disponible en todas las sedes de Topgolf en EE. UU. y en Glasgow a partir del 15 de noviembre de 2024. El juego combina la tecnología de seguimiento de bolas Toptracer de Topgolf con los entornos virtuales de Sonic, permitiendo a los jugadores golpear resortes, recoger anillos y destruir badniks en Green Hill Zone y Sky Sanctuary. Los jugadores pueden acceder a 30 minutos de tiempo de juego gratuito a través de un código promocional. El lanzamiento incluye una campaña publicitaria integrada a través de canales de streaming, digitales y sociales, además de mercancía exclusiva que presenta ropa temática de Sonic. Se planea una expansión global a establecimientos franquiciados habilitados para Toptracer para el primer trimestre de 2025.
톱골프와 세가가 제휴하여 톱골프 소닉 더 헤지혹을 출시합니다. 이 새로운 독점 게임은 2024년 11월 15일부터 미국의 모든 톱골프 장소와 글래스고에서 이용할 수 있습니다. 이 게임은 톱골프의 볼 트레이싱 기술인 토프레이서를 소닉의 가상 환경과 결합하여, 플레이어가 스프링을 치고, 링을 수집하며, 그린 힐 존과 스카이 성소에서 배드닉을 파괴할 수 있도록 합니다. 플레이어는 프로모션 코드를 통해 30분의 무료 게임 시간을 이용할 수 있습니다. 이번 출시에는 스트리밍, 디지털 및 소셜 채널을 통한 통합 광고 캠페인이 포함되며, 소닉 테마 의류의 독점 상품도 제공됩니다. 글로벌 확장은 2025년 1분기로 예정되어 있습니다.
Topgolf et SEGA se sont associés pour lancer Topgolf Sonic the Hedgehog, un nouveau jeu exclusif disponible dans tous les lieux Topgolf aux États-Unis et à Glasgow à partir du 15 novembre 2024. Le jeu combine la technologie de suivi des balles Toptracer de Topgolf avec les environnements virtuels de Sonic, permettant aux joueurs de frapper des ressorts, de collecter des anneaux et de détruire des badniks dans Green Hill Zone et Sky Sanctuary. Les joueurs peuvent accéder à 30 minutes de temps de jeu gratuit grâce à un code promotionnel. Le lancement comprend une campagne publicitaire intégrée à travers des canaux de streaming, numériques et sociaux, ainsi que des marchandises exclusives avec des vêtements à thème Sonic. Une expansion mondiale vers des établissements franchisés compatibles avec Toptracer est prévue pour le premier trimestre 2025.
Topgolf und SEGA haben sich zusammengetan, um Topgolf Sonic the Hedgehog zu lancieren, ein neues exklusives Spiel, das ab dem 15. November 2024 in allen Topgolf-Standorten in den USA und in Glasgow verfügbar ist. Das Spiel kombiniert die Ballverfolgungstechnologie Toptracer von Topgolf mit den virtuellen Umgebungen von Sonic, wodurch Spieler Federn treffen, Ringe sammeln und Badniks in der Green Hill Zone und dem Sky Sanctuary zerstören können. Spieler haben Zugang zu 30 Minuten kostenloser Spielzeit durch einen Promotion-Code. Der Start umfasst eine integrierte Werbekampagne über Streaming-, digitale und soziale Kanäle sowie exklusive Merchandise-Artikel mit Sonic-Merchandising-Kleidung. Eine globale Expansion zu Toptracer-fähigen Franchise-Standorten ist für das erste Quartal 2025 geplant.
- Strategic partnership with SEGA's popular Sonic franchise expands entertainment offering
- Global expansion planned for Q1 2025 to increase market reach
- Free play promotion could drive increased foot traffic and customer acquisition
- None.
Insights
The launch of Topgolf Sonic the Hedgehog game represents a strategic move to attract new demographics and boost venue traffic. The partnership with SEGA leverages a globally recognized gaming IP to enhance Topgolf's entertainment offering. Key business implications include:
- Free play promotion serves as a customer acquisition tool to drive foot traffic
- Merchandise sales create additional revenue streams
- Global expansion potential with Q1 2025 international rollout
- Cross-promotional benefits from integrated advertising campaign
While innovative, the impact on MODG's financial performance is likely to be modest. The initiative primarily aims to maintain competitive positioning in the entertainment sector rather than driving significant revenue growth.
New advertising campaign invites Players to come play the new Topgolf Sonic the Hedgehog game for free with Topgolf's Free Play Time deal
Game Details
Topgolf meets the fast-paced action of Sonic in the new in-venue game, as super fans of all skill levels go head-to-head in iconic virtual Sonic environments, Green Hill Zone and Sky Sanctuary, to hit springs, collect rings and destroy badniks. The experience utilizes Topgolf's proprietary Toptracer ball-tracing technology to blend the physical act of hitting a golf ball with digitally watching popular characters Sonic, Tails, Knuckles and Amy track shots and collect rings as Players climb to the top of the leaderboard. Watch the trailer here!
Player Offer: Play for Free!
Topgolf is leveling up the fun with an exclusive Player offer for Sonic fans everywhere! Walk in and collect 30 minutes of free play time by using the redeemable code at www.topgolf.com/FREE. Restrictions and exclusions apply, please see here for more information.
Integrated Advertising Campaign
To kick off this launch, Topgolf is introducing its latest advertising campaign where Sonic the Hedgehog meets families and friends in the Topgolf bay to play the new game. The global campaign launches on Nov. 14 across national and local streaming, digital and social channels. The campaign assets were developed in partnership with Topgolf's creative agency of record, Anomaly, as well as Topgolf's internal creative team. See all the current spots here.
Exclusive Merchandise
Players can power up their game with exclusive, limited-edition merchandise available for purchase at all
What They Said
"At Topgolf, we believe in the unlimited power of play and creating moments of joy for everyone who steps into our venues," said Topgolf Chief Brand Officer Geoff Cottrill. "The multi-generational appeal of Sonic's iconic energy and speed gives our Players a fresh, playful way to just have a little fun together with friends and family. The new Sonic game in partnership with Sega absolutely takes the Topgolf experience to the next level."
"Through our collaboration with Topgolf, we've created a game that both the Sonic and Topgolf communities are going to love," exclaimed Ivo Gerscovich, Senior Vice President and Chief Business and Brand Officer of Sonic, Head of SEGA Brands." The Sonic franchise continues to extend across the transmedia landscape, and we look forward to seeing everyone experience the final product at Topgolf venues globally."
Learn more and book your reservation today at www.topgolf.com/sonic.
About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100+ outdoor Topgolf venues around the globe, industry-leading Toptracer technology, mobile game and app, we're leading the charge of modern golf wherever our Players are. We offer a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all. Topgolf brands are on a mission to enable Players to hit 50 billion golf balls between 2022 and 2025. To learn more or make plans to come play around, visit topgolf.com.
About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Odyssey, OGIO and Jack Wolfskin. "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.
About SEGA of America, Inc.
SEGA of America, Inc. is the American arm of
©SEGA. All rights reserved. SEGA is registered in the
Media Contacts
Topgolf Media Contact:
press@topgolf.com
SEGA of America Contact:
Evan Bader
Associate Director of PR
Evan.bader@segaamerica.com
Topgolf
Sonic the Hedgehog Campaign Films 2024
Credit List
Agency: Anomaly
Production Company: Tool
Director: Win Bates
Post-Production: Mackcut
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SOURCE Topgolf
FAQ
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