Lifestyle retailer MINISO donates $153,300 USD to plant 115,000 trees in the Andes
Lifestyle retailer MINISO has successfully raised $153,300 through its 'Take Penpen Home' campaign in collaboration with ECOAN, a Peruvian NGO, to support a reforestation program in the Andes mountains. Over the next 15 months, 115,000 trees will be planted, enhancing climate resilience. The campaign, launched in November 2021, saw strong consumer participation with 15% of plush toy sales attributed to the MINI Pen plush toy, underscoring public commitment to environmental causes. With over 100 stores in Latin America, MINISO continues to expand its socially responsible initiatives.
- Raised $153,300 for reforestation in the Andes.
- Plan to plant 115,000 trees within 15 months.
- Campaign saw 15% of plush toy sales from the MINI Pen plush toy.
- None.
GUANGZHOU, China, Feb. 11, 2022 /PRNewswire/ -- Lifestyle retailer MINISO is proud to announce its global fundraising effort with Peruvian NGO ECOAN (Asociación Ecosistemas Andinos), has succeeded in donating
The joint initiative spanning over 30 markets began in November 2021 and centered around a key figure in MINISO's original MINI Family collection – MINI Pen the penguin, affectionately known as Penpen by customers. A quintessential symbol of Antarctica, MINI Pen serves as a reminder for people to take immediate action to mitigate the effects of climate change.
MINISO's pledge to donate
Acción Andina is the first multi-country, large-scale initiative to restore the high altitude, native forests of South America's Andes. Co-founded by ECOAN and internationally recognized Global Forest Generation in 2018, the Acción Andina initiative has seen over 3 million trees planted in the Andes mountains to date.
"Achieving the results in just two months is by no means, an easy feat, and proves that many consumers also believe in doing their bit for the environment. We are extremely grateful for an outstanding partner such as MINISO," said ECOAN executive C. Aucca.
"Our successful campaign shows there are many people who share the same values as MINISO," said MINISO overseas VP Vincent Huang. "We are encouraged by this groundswell show of support, and plan to release more sustainable and fun products that look good and feel good."
As one of the most important and fast-growing markets, Latin America is key to MINISO's international success. The brand has over 100 stores in the region and is present in countries such as Mexico, Colombia, Chile, and Panama.
MINISO has a record of participating in socially responsible initiatives. Previously, stores in more than 20 markets participated in a 'Share love with MINISO' campaign to raise funds for the animals affected by the 2020 Australian bushfire. In 2019, MINISO partnered with a nonprofit ocean conservation group Oceana by adopting 200 penguins.
About MINISO
Lifestyle product retailer MINISO (NYSE: MNSO) offers high quality household goods, cosmetics, food, and toys at affordable prices. Since its 2013 debut, as of December 18, 2021, MINISO has rapidly expanded to 5,000 retail outlets in 100 markets worldwide. Sleekly designed and packed with the latest must-haves, MINISO retail outlets make it possible for everyone to have a little fun all the time by enjoying life's little surprises.
Contact: weihong.zheng@miniso.com
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SOURCE Miniso Group
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