Scotch-Brite™ Brand Spreads Cheer, Not Germs With Holiday Gift Guide
Scotch-Brite™ Brand, a leader in cleaning tools, launches a Holiday Gift Guide inspired by a survey showing 51% of Americans desire cleaning supplies for gifts. In collaboration with Busy Philipps, the guide features items like disinfectant-themed pajamas and a new EPA-approved disinfectant for COVID-19. The limited-time gifts are available from December 8-11, with a focus on making cleaning enjoyable. Additionally, Scotch-Brite partners with Cleaning for a Reason to provide free cleaning services to cancer patients, aiming to bring cheer during the pandemic.
- 51% of Americans want cleaning supplies as gifts, indicating strong consumer interest.
- Holiday Gift Guide features unique cleaning items that could boost brand visibility.
- EPA-approved disinfectant for COVID-19 enhances product credibility and demand.
- Partnership with Cleaning for a Reason supports community and brand image.
- Dependence on consumer goods sales during a pandemic poses risks to revenue stability.
ST. PAUL, Minn., Dec. 8, 2020 /PRNewswire/ -- If consumers feel like they've spent much of 2020 scrubbing, sanitizing and hunting for cleaning supplies, they're right – so much so that a new survey* commissioned by Scotch-Brite™ Brand revealed that 51 percent of Americans have cleaning necessities on their holiday wish lists. That's why Scotch-Brite™ Brand, the maker of powerful cleaning tools for an extraordinary clean in every room of the home, teamed up with actress, author, mom and cleaning aficionado Busy Philipps to launch a one-of-a-kind Holiday Gift Guide featuring playful cleaning-inspired gifts and cleaning supplies – some of the most sought-after items of the year.
From disinfectant-themed pajamas and actual disinfectant, to bedazzled toilet scrubbers and "Cleaning is My Cardio" t-shirts, consumers can help spread holiday cheer instead of germs this season, helping provide a much-needed fresh start this holiday season. The gift guide also includes 3M's TB Quat Disinfectant Ready-to-Use Cleaner, which was recently approved by the U.S. Environmental Protection Agency (EPA) for kill claims against SARS-CoV-2, the virus that causes COVID-19. The best part? All Scotch-Brite™ Brand Holiday Gift Guide items are free, while supplies last through December 23, 2020.
"Never in my wildest dreams would I have imagined that disinfectant was the hot item of the year, but it is!" said Philipps. "The Scotch-Brite™ Brand Holiday Gift Guide was created knowing that everyone's holiday wish lists were looking different this year. Not only is the brand offering tried and true cleaning tools and disinfectant, they're inspiring people to have some fun while they scrub and sanitize – something that isn't always super exciting."
"Given the importance of cleaning in 2020, it's no wonder that two-thirds of Americans claim they feel relief or thrill when they see cleaning supplies stocked on store shelves," said Beth Edinger, Vice President of 3M's Home Care Division. "We introduced the Scotch-Brite™ Brand Holiday Gift Guide to not only help support home care and consumers' wellness, but also bring a smile to people's faces amid an incredibly challenging and stressful time."
SCOTCH-BRITE™ BRAND HOLIDAY GIFT GUIDE ITEMS
To order from the Scotch-Brite™ Brand Holiday Gift Guide, consumers can visit Scotch-Brite.com/GiftGuide and select from a limited supply of 14 different items across four cleaning-inspired categories. Starting Tuesday, December 8, 2020 through Friday, December 11, 2020 at 11:00 A.M. EST, a new category of gifts will be available for gifting. While supplies last, consumers will be directed to enter in their first and last name, shipping address and email. Limit of one gift item per person. The Holiday Gift Guide includes:
- Scrub & Sterilize in Style: Available for Gifting on December 8
- "Disinfectant & Sponges & Toilet Scrubbers & Dishwands" Hoodie
- "Cleaning is My Cardio" T-shirt
- Bedazzled Advanced Soap Control Non-Scratch Dishwand
- Bedazzled Disposable Toilet Scrubber
- Après Cleaning Luxuries: Available for Gifting on December 9
- "Dreaming of Disinfectant" Pajamas
- "Shhh...the House is Clean and I Deserve This" Sleep Mask
- "Clean Changes Everything" Plush Bathrobe
- "I Came, I Cleaned, I Chilled" Relaxation Kit
- Gifts They Won't Return: Available for Gifting on December 10
- Holiday Stocking & Scrub Squad Stuffers
- "My Guest Destroyed the Bathroom" Survival Kit
- "Confident Clean" Gift Set
- Merry & Brite: Available for Gifting on December 11
- Advanced Scrub Dots Sparkling Christmas Tree Topper
- Merry Maids "Cleaning Reinforcements Are Here" Gift Certificate
- "Seasonally Spotless Cleaning Tools" 2021 Calendar
Download visual assets for the Scotch-Brite™ Brand Holiday Gift Guide HERE.
SCOTCH-BRITE™ BRAND CLEANING SURVEY RESULTS
While 2020 has proven to be a year filled with continuous changes, one thing has remained constant – the need to clean. That's why it's no surprise that:
- 70 percent of Americans agree that keeping their homes clean was more challenging than ever this year, and 66 percent stated it is harder to keep up with cleaning than it is to get kids to pay attention to virtual learning.
- Two-thirds of Americans (67 percent) admit to feeling relief or thrill when they finally see fully stocked store shelves of disinfectants and sanitizers.
- 82 percent of Americans expect to get gifts that are less useful than cleaning supplies.
3M DISINFECTANT APPROVED BY EPA FOR USE AGAINST THE VIRUS THAT CAUSES COVID-19
TB Quat Disinfectant Ready-to-Use Cleaner from 3M was recently approved by the EPA for kill claims against SARS-CoV-2, the virus that causes COVID-19, on hard, non-porous surfaces. Long used for its cleaning, deodorizing and disinfecting power in high-traffic facilities, including hospitals, nursing homes, schools, hotels and office buildings, 3M's TB Quat Disinfectant Ready-to-Use Cleaner is now available in a convenient spray bottle for consumer use throughout the entire home.
SCOTCH-BRITE™ BRAND SUPPORT FOR CLEANING FOR A REASON
As part of its holiday program, Scotch-Brite™ Brand is proud to partner with Cleaning for a Reason, a nonprofit organization that offers free home cleaning services to patients battling cancer. With Scotch-Brite™ Brand's support, the homes of an additional 3,000 patients will be cleaned in 2021.
"A clean environment is a necessity for patients fighting cancer and even more so during the pandemic," said Sandy Wolfrum, Director of Development for ISSA Charities, the parent non-profit organization for Cleaning for a Reason. "We offer cleaning services to as many Americans undergoing treatment as we can and Scotch-Brite™ Brand's contribution will allow us to make a significant impact in the lives of these deserving individuals. We are grateful for their partnership and support."
For more information about Scotch-Brite™ Brand, visit Scotch-Brite.com and follow Scotch-Brite™ Brand on Facebook, Instagram, Twitter and Pinterest.
*The Scotch-Brite™ Brand Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 18+ between October 27th and November 2nd, 2020, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population, ages 18+.
About 3M
At 3M (NYSE: MMM), we apply science in collaborative ways to improve lives daily. With
About Cleaning for A Reason
Cleaning for a Reason is the nonprofit that provides free home cleaning to households battling cancer — any woman, man, or child in cancer treatment may apply. We partner with professional cleaning companies throughout the United States and Canada to donate these cleanings. For more information, go to cleaningforareason.org.
View original content to download multimedia:http://www.prnewswire.com/news-releases/scotch-brite-brand-spreads-cheer-not-germs-with-holiday-gift-guide-301188499.html
SOURCE 3M
FAQ
What is the Scotch-Brite Brand Holiday Gift Guide?
When was the Holiday Gift Guide launched?
What products are featured in the Holiday Gift Guide?
How long is the Holiday Gift Guide available?
What initiative is Scotch-Brite Brand supporting this holiday season?
