Command Brand partners with Hannah Brown to inspire college students with "delulu" design decor

Rhea-AI Summary

Command™ Brand has partnered with lifestyle expert Hannah Brown to inspire college students with their 'delulu' design decor campaign. This initiative aims to highlight how creative inspiration and Command™ products can transform living spaces without damage. Brown, a former interior designer, has co-created 'Delulu Design 101,' a course to encourage students to dream big and personalize their dorms. Command™ Brand is also giving away $50,000 in prizes to 10 students who share their design ideas on social media by July 30, 2024. The campaign emphasizes Command™'s range of damage-free decorating and organizing products, including Edition Color Collection Hooks and heavy-duty Picture Hanging Strips.

Positive

• Command™ Brand partners with lifestyle expert Hannah Brown, enhancing brand visibility.
• New 'Delulu Design 101' course offers practical and inspirational design tips for students.
• Command™ Brand is giving away $50,000 to help students personalize their spaces.
• Campaign leverages social media engagement to boost brand interaction.

Negative

• None.

The brand is giving away up to $50,000 to help bring college students' design dreams to life

ST. PAUL, Minn., July 9, 2024 /PRNewswire/ -- This Back to College season, Command™ Brand is partnering with two-time New York Times bestselling author, television personality and lifestyle expert Hannah Brown to showcase how a delulu mindset is the secret to design happiness. From customizing your happy space in a new home or apartment to maximizing your dorm room to reflect your true self, Hannah Brown and Command™ Brand are showing college students that the design possibilities are endless with a little creative inspiration and all the right products. 

As a former interior designer and graduate of the University of Alabama, Hannah Brown knows first-hand that having a customized space is essential to staying inspired during the school year – and what it takes to bring that to life. Hannah worked hand-in-hand with Command™ Brand to create Delulu Design 101, an online crash course to help college students apply the attitude that if you can dream it, you can do it, to maximize their space with the help of Command™ Brand's damage-free decorating and organizing products.

"College is a pivotal time for personal growth and self-expression. It's a time to explore and fully express who you are," said Hannah Brown, Command's Delulu Design Expert. "I am thrilled to partner with Command™ Brand to inspire and support students' dorm design dreams with Delulu Design 101, which we created together to encourage everyone to embrace the mindset that if you can dream it, it can become a reality, especially with versatile and damage-free Command™ products."

The transition to college and settling into a new home can come with mixed emotions. In a 2023 study commissioned by 3M Command Brand, 62% of college students agreed that their space should reflect them, yet many avoid hanging décor in their temporary living spaces as they feel it's more trouble than it's worth. With Command™ Brand, it's easy to create a comfortable and unique space with personalized décor that comes down damage-free. And to make it even easier, Command™ Brand is offering the chance for 10 college students to win $5,000 to bring their design dreams to life. To enter, students simply need to share their own delulu design inspiration in-feed on Instagram, TikTok or YouTube with #CommandDeluluDesign and tag and follow Command™ Brand. The contest is open from July 9 – 30, 2024, and potential winners will be notified in early August.  

"Command™ Brand embraces the belief that life is more joyful when your space reflects you. That idea couldn't be more true for college students - many of whom are getting their own place for the first time and wanting a space that reflects their personality, without the stress of leaving behind damaged walls when move-out time comes," said Tate Galvin, global vice president, Home Improvement, 3M™. "As college students' 'Most Trusted Brand for Damage-Free Hanging,' our easy-to-hang products help students to fearlessly decorate and customize their space whenever inspiration strikes – over and over again."

Command™ Brand provides a wide range of practical products and design tips and tricks to help college students and young adults customize their happy space and fully serve it to the world. All products remove cleanly making it easy to express yourself without fear of wanting change.

• Command™ Limited Edition Color Collection Hooks – This brand-new collection features six new colors to help you express your unique style and brighten any space.
• Command™ Poster Strips – Perfect to hang posters, banners and signs without leaving holes, marks or sticky residue.
• Command™ 20 lb Picture Hanging Strips – A go-to for heavy-duty picture frames, large wall art, mirrors, signs, dry-erase boards and more.
• Command™ X-Large Triple Hook – A versatile three-hook design in satin nickel or matte black finishes to upgrade your space with modern and clean details.
• Command™ Folding Clothes Hanger – Arm folds out to hang up to five hangers for extra space when you need it.
• Command™ Clear Mini Hooks – Ideal for hanging vines or string lights to create ambiance or organizing unruly cords and cables.

To learn more about the sweepstakes, check out Command.com/backtocollegerules. For more information about Command™ Brand products, visit Command.com, or follow us on Facebook, Instagram, or Pinterest at @Command.

NO PURCHASE NECESSARY. Open only to legal residents of the U.S and D.C. who are legal age of majority in their jurisdiction of residence and are enrolled in a post-secondary educational institution. Void where prohibited. Enter 7/9/24 at 8:00 am CT – 7/30/24 at 11:59 p.m. CT. LIMIT 1 ENTRY PER PERSON. Taxes are the responsibility of the winner. Subject to the Official Rules available at command.com/backtocollegerules. Sponsor: Command™ Brand, 3M, St. Paul, MN 55144. Odds of winning depend on total number of eligible entries received.

About Command™ Brand
Command™ Brand exists to help you fearlessly change your space with clever, damage-free decorating and organizing solutions that go up easily and remove cleanly without the use of tools. We believe there's excitement that comes from being able to try new things, and that nothing should hold you back from being brave enough to go after what you want in life. Command™ products hold strongly on most surfaces even where screws and nails can't to help empower you to create your own happy space.  

About 3M
3M (NYSE: MMM) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's next at 3M.com/news.

 

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SOURCE 3M Company

FAQ

What is Command™ Brand's new partnership with Hannah Brown about?

Command™ Brand has partnered with Hannah Brown to inspire college students with creative dorm room decor ideas through a campaign called 'Delulu Design 101.'

How can college students participate in Command™ Brand's $50,000 giveaway?

Students can enter by sharing their design ideas on Instagram, TikTok, or YouTube using #CommandDeluluDesign from July 9 to July 30, 2024.

What products are highlighted in Command™ Brand's new campaign?

The campaign highlights Command™ Edition Color Collection Hooks, Poster Strips, 20 lb Picture Hanging Strips, and other damage-free decorating products.

What is 'Delulu Design 101'?

'Delulu Design 101' is an online crash course co-created by Hannah Brown and Command™ Brand to help college students personalize their dorm rooms using Command™ products.

When is the Command™ Brand giveaway contest running?

The contest runs from July 9 to July 30, 2024, with winners announced in early August.