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Marcus & Millichap’s Institutional Property Advisors Brokers $62 Million North Hollywood Multifamily Asset Sale

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Institutional Property Advisors (IPA), a division of Marcus & Millichap, announced the sale of AVA North Hollywood, a 156-unit multifamily property with 11,000 sq ft of retail space, for $62.1 million. The sale price represents $393,077 per unit. The property is located in the NoHo Arts District of LA, an area experiencing high demand and strong rent growth. Representing the seller, AvalonBay Communities, IPA managed to secure over 20 offers, reflecting investor confidence in the market's recovery and future potential. Built in 2015, AVA North Hollywood offers amenities like a swimming pool, spa, clubroom, and business center. Nearby are major entertainment employers and extensive transportation links.

Positive
  • Sale of AVA North Hollywood for $62.1 million, representing $393,077 per unit.
  • Property located in NoHo Arts District, a high-demand area with strong rent growth.
  • Secured over 20 offers, indicating strong investor confidence.
  • Built in 2015, the property includes 11,000 sq ft of fully occupied retail space.
  • Located near major employers and entertainment industry giants.
  • Extensive amenities, including a swimming pool, spa, clubroom, and business center.
  • Proximity to transportation links like the North Hollywood metro rail and major freeways.
Negative
  • Sale might indicate AvalonBay Communities' divestment from this property and potential exit from the market.
  • High sale price per unit could deter future investors looking for lower entry points.
  • The area may face challenges sustaining current rent growth levels as more properties are developed.

Insights

From a financial standpoint, the sale of AVA North Hollywood at $62.1 million translates to $393,077 per unit, indicating substantial value in the NoHo Arts District. The high price per unit signifies robust investor confidence in the area’s potential for strong rent growth and high demand. For Marcus & Millichap (NYSE:MMI), this transaction enhances their reputation as a leading brokerage firm, likely bolstering their future business prospects and potentially influencing their stock positively in the short term.

However, investors should note the broader market trend and demand for multifamily properties which can be cyclical and sensitive to economic conditions. The high number of offers (over 20) points to a high level of competition and interest in this market, which could drive up prices and result in higher returns for early investors but also increased risks for latecomers.

This sale emphasizes a noteworthy trend in the real estate market: investment in multifamily properties located in areas with significant employment opportunities and amenities. The NoHo Arts District is appealing due to its proximity to major entertainment industry employers like Netflix and Walt Disney Studios, which supports ongoing demand for housing.

Additionally, the property’s amenities add to its attractiveness, indicating that high-quality features are becoming a important component in appealing to tenants. The presence of fully occupied ground-floor retail space suggests a well-integrated mixed-use development that can further enhance the property's value and attract long-term residents.

The current trend of urban living, where individuals prefer living close to work and entertainment, is well-reflected in this transaction. Investors should consider these factors as key indicators of future growth and stable returns in similar markets.

LOS ANGELES--(BUSINESS WIRE)-- Institutional Property Advisors (IPA), a division of Marcus & Millichap (NYSE:MMI), announced today the sale of AVA North Hollywood, a 156-unit multifamily property with 11,000 square feet of ground floor retail in the NoHo Arts District of Los Angeles, California. The $62.1 million sales price represents $393,077 per unit.

“By highlighting the opportunity to invest in a market that is in the early stages of benefiting from increasing demand and strong rent growth, we attracted significant interest,” said Kevin Green, IPA executive managing director investments. “After substantial development in the submarket pre-COVID that was met with positive absorption but muted rent growth, the area is starting to hit its stride.” Green and IPA’s Joseph Grabiec and Gregory Harris represented the seller, AvalonBay Communities Inc., and procured the buyer, Prime Residential. “We garnered over 20 offers on the property during the marketing process,” said Grabiec. “This strong interest reflects the confidence investors have in a market that is not only experiencing a robust recovery but also has a bright future.”

Built in 2015, the property is within walking distance of entertainment, nightlife, and dining along Lankershim Boulevard. The North Hollywood metro rail and busway station is within a short walk and the Hollywood Freeway, Ventura Freeway, U.S. 101, and Interstate 5 are close by. Nearby entertainment industry employers include Netflix, Walt Disney Studios, NBC Universal, Warner Brothers Studios, CBS Studios, Paramount Pictures, Universal Studios, DreamWorks Animation, ABC Studios and Nickelodeon Studios. There are approximately 6,300 jobs within walking distance of the property, 150,000 jobs within a 10-minute drive and 2.7 million jobs within a 30-minute commute.

AVA North Hollywood’s common area amenities include a swimming pool and spa, clubroom, sky deck, leasing office, movement studio, cybercafé, and business center. The property’s ground floor retail space is currently 100% occupied by four eateries, a Pilates studio, and a massage and spa center. Most apartments have nine-foot ceilings and loft-style units have 14-foot ceilings. All units have full appliance packages, washers and dryers, and private patio areas.

About Institutional Property Advisors (IPA)

Institutional Property Advisors (IPA) is a division of Marcus & Millichap (NYSE: MMI), a leading commercial real estate services firm in North America. IPA’s combination of real estate investment and capital markets expertise, industry-leading technology, and acclaimed research offer customized solutions for the acquisition, disposition and financing of institutional properties and portfolios. For more information, please visit www.institutionalpropertyadvisors.com

About Marcus & Millichap, Inc. (NYSE: MMI)

Marcus & Millichap, Inc. is a leading brokerage firm specializing in commercial real estate investment sales, financing, research and advisory services with offices throughout the United States and Canada. As of December 31, 2023, the company had 1,783 investment sales and financing professionals in over 80 offices who provide investment brokerage and financing services to sellers and buyers of commercial real estate. The company also offers market research, consulting and advisory services to clients. Marcus & Millichap closed 7,546 transactions in 2023, with a sales volume of approximately $43.6 billion. For additional information, please visit www.MarcusMillichap.com.

Gina Relva, VP of Public Relations

Gina.Relva@MarcusMillichap.com

Source: Marcus & Millichap

FAQ

What is the sale price of AVA North Hollywood?

The sale price of AVA North Hollywood is $62.1 million.

How many units does AVA North Hollywood have?

AVA North Hollywood has 156 units.

What is the per-unit sale price of AVA North Hollywood?

The per-unit sale price of AVA North Hollywood is $393,077.

Who represented the seller in the sale of AVA North Hollywood?

Institutional Property Advisors (IPA) represented the seller, AvalonBay Communities.

Who bought AVA North Hollywood?

Prime Residential bought AVA North Hollywood.

What amenities does AVA North Hollywood offer?

AVA North Hollywood offers amenities such as a swimming pool, spa, clubroom, sky deck, leasing office, movement studio, cybercafé, and business center.

Where is AVA North Hollywood located?

AVA North Hollywood is located in the NoHo Arts District of Los Angeles, California.

How many offers were received for AVA North Hollywood?

Over 20 offers were received for AVA North Hollywood.

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