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Alta Global Group Limited (NYSE American: MMA) is a dynamic technology company revolutionizing the global martial arts and combat sports industry. Alta's core mission is to maximize monetization opportunities within the sector by increasing consumer participation and enhancing community offerings. The company's comprehensive platform integrates four main products: the Alta Warrior Training Program, UFC Fight Fit Program, Alta Academy, and Alta Community, providing an all-encompassing solution for martial arts and combat sports.
Recently, Alta Global Group announced its strategic initial public offering on the NYSE American exchange, under the ticker symbol 'MMA'. This move aims to bolster the company's growth trajectory and expand its influence within the combat sports industry. CEO Nick Langton has steered Alta from working closely with MMA gyms and elite fighters to establishing a robust digital platform that unites passion and participation in global combat sports.
Alta's platform is designed to capitalize on industry growth with over 45,597 martial arts and combat sports gyms in the US alone. The company's latest achievements include a substantial expansion of its gym presence across the US, Australia, New Zealand, and Ireland, reaching agreements with 544 gyms and boasting over 3,020 published gyms by early 2024. These expansions are bolstered by strategic partnerships in key US states and international markets.
The Alta Warrior Training Program has been transformational for premier destinations like SBG Ireland, attracting non-professional athletes and significantly boosting membership. Alta's innovative approach includes a 20-week course culminating in a sanctioned amateur MMA fight night, enhancing participant engagement and retention.
Moreover, Alta's recent partnership with MMA legend Conor McGregor, as well as the acquisition of Hype—a cutting-edge digital marketing platform—highlights its commitment to growth and innovation. Hype's technology seamlessly integrates mobile website building, CRM capabilities, and payment systems, perfect for combat sports gyms.
Alta continues to drive innovation through partnerships with key figures such as Eric Nicksick, renowned MMA coach, and strategic alliances with companies like Upper Management in Mexico. These collaborations aim to extend Alta's reach and influence, converting millions of fans into active participants, thus fostering a vibrant martial arts community worldwide.
Mixed Martial Arts Group (NYSE American: MMA) announced the participation of co-founder John Kavanagh and investor Conor McGregor at Donald Trump's 56th presidential inauguration in Washington, DC. The event featured prominent MMA figures including UFC President Dana White and commentator Joe Rogan, highlighting the sport's growing cultural influence.
McGregor was notably seen traveling with social media personalities Logan and Jake Paul to the inauguration. The company, which recently acquired BJJLink, aims to create a comprehensive platform connecting over 700 million MMA fans and participants worldwide.
CEO Nick Langton emphasized how the presence of MMA figures at this historic event demonstrates the sport's evolution into a global cultural phenomenon, as the company works to build an ecosystem connecting fans, athletes, and the broader community.
Mixed Martial Arts Group (NYSE American: MMA) has filed its annual report for fiscal year 2024 on Form 20-F with the SEC. The company operates as a technology platform in the martial arts and combat sports industry, with four main business units: TrainAlta, Hype, MixedMartialArts.com, and BJJLink.
The company's platform demonstrates significant reach with over 5 million social media followers, 530,000 user profiles, 50,000 active students, and 18,000 published gyms across 802 active locations in 16 countries. Their business units focus on consumer products, mobile marketing, community engagement, and gym management solutions, particularly in the martial arts and combat sports sector.
Mixed Martial Arts Group (NYSE American: MMA) announces the integration of newly acquired BJJLink into Mixedmartialarts.com, aiming to create a global epicenter for martial arts. The integration aligns with MMA.inc's 2024-2026 strategy focusing on utility, earnings, and community growth.
The merger introduces subscription tiers ($49/month for Admin+ and $149/month for Admin+ Black) and targets 92,000 platform users by 2025 with 2,800 verified academies. BJJLink's integration provides academy management tools, payment processing, and content monetization capabilities.
MMA.inc currently maintains 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms, and 802 active locations across 16 countries. The company operates through four business units: TrainAlta, Hype, MixedMartialArts.com, and BJJLink, serving various stakeholders in the martial arts ecosystem.
Mixed Martial Arts Group (NYSE American: MMA) reported record-breaking sign-ups for its 20 Week Warrior Training Program in Q1 2025, with sales surging 192% year-over-year as of January 15. The company has already secured 560 participants, progressing toward its quarterly target of 800 participants.
The program, launching across 30 gyms in the US, Europe, Australia, and New Zealand, generates an average gross revenue of US$1,004 per participant. MMA.inc's recent acquisition of BJJLink has expanded its reach to 18,000 gyms and 802 active locations across 16 countries.
The company's platform currently boasts over 5 million social media followers, 530,000 user profiles, 50,000 active students, and operates through four business units: TrainAlta, Hype, MixedMartialArts.com, and BJJLink.
Mixed Martial Arts Group (NYSE American: MMA) and UFC Gym have announced the expansion of their collaborative programs following successful launches in California. Starting February 2025, they will add 7 more gyms across California, targeting a global expansion to 150+ UFC Gym locations.
The expansion aims to generate $7 million in annual revenue through structured MMA training programs. This projection is based on historical data showing an average of 24 participants per program generating $1,004 in gross revenue per participant, with each UFC Gym running two programs annually.
The initiative follows successful pilot programs in Costa Mesa and Huntington Beach, demonstrating strong demand for accessible martial arts training. The programs are designed for both beginners and enthusiasts, offering professional-level combat training in a community-driven environment.
Mixed Martial Arts Group (NYSE: MMA) reported key achievements for 2024 and outlined its vision for 2025. The company completed a successful $6.5 million IPO and expanded its platform to include over 5 million social media followers, 530,000 user profiles, 50,000 active students, and 802 active locations across 16 countries.
Key 2024 milestones include the acquisition of BJJLink and Hype.co, strengthening the company's gym management and fintech capabilities. MMA also deepened its partnership with UFC Gym, aiming to expand its Warrior Training Program to 150 global locations over the next 24 months.
For 2025, MMA plans to focus on integrating its products into a unified digital experience, launching a community app, and enhancing business tools for gyms and coaches. The company aims to capitalize on the growing combat sports industry, valued at over $18 billion annually in the U.S.
Mixed Martial Arts Group (NYSE American: MMA) has acquired BJJLink, a leading jiu-jitsu gym management platform, for up to $13 million. The deal includes $3 million in fixed payments over the first two years and $10 million in variable earn-outs tied to revenue milestones. BJJLink serves over 50,000 active students and expands MMA's footprint to 802 gyms across 16 countries.
The acquisition targets the Brazilian Jiu Jitsu market, which includes over 44,000 studios in the US alone, part of an estimated $18.6bn annual martial arts market. BJJLink offers comprehensive gym management tools, including payment processing, marketing, and content monetization, with subscriptions up to $149 per month. This strategic move strengthens MMA's position in the gym management platform market, projected to reach $1.1 billion by 2031.
Alta Global Group (NYSE American: MMA) has announced its rebranding to Mixed Martial Arts Group , effective immediately. This strategic name change aligns with the company's mission to unify and enhance the martial arts industry while boosting consumer participation. The company serves a market of over 640 million MMA fans through three main business units:
- TrainAlta: Partners with gyms and coaches to deliver consumer products
- Hype: A mobile marketing platform for revenue growth
- MixedMartialArts.com: A leading platform providing MMA news, media, and community features
CEO Nick Langton indicated that upcoming weeks will bring exciting brand updates and product roadmap developments aimed at accelerating revenue growth and expanding product offerings.
Alta Global Group (NYSE American: MMA) reports strong initial demand for its 20-Week Warrior Training Program at UFC Gyms. The program, launched through a partnership with UFC Gym Group, began pre-sales on November 4 in Costa Mesa and Huntington Beach, California, with sign-ups significantly exceeding projections.
The $1,500 program offers participants professional MMA training culminating in a fight finale in the Octagon. Former Invicta FC Champion Jessica Penne hosted a successful session, while elite trainers including UFC fighter Cub Swanson and MMA veteran Jamie Fletcher lead the program. UFC Gym plans to expand the program to their 150+ global locations, with more California gyms scheduled for early 2025.
Alta Global Group (NYSE American: MMA) has announced the withdrawal of its Registration Statement on Form F-1 with the SEC, which was initially filed on September 5, 2024. The Registration Statement had not been declared effective, and no securities were sold in connection with the offering. Alta is a technology company focused on combat sports, operating through three business units: TrainAlta, which partners with gyms for consumer products; Hype, a mobile marketing platform; and MixedMartialArts.com, a community platform for MMA news and media.
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