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Alta Global Group Limited (NYSE American: MMA) is a dynamic technology company revolutionizing the global martial arts and combat sports industry. Alta's core mission is to maximize monetization opportunities within the sector by increasing consumer participation and enhancing community offerings. The company's comprehensive platform integrates four main products: the Alta Warrior Training Program, UFC Fight Fit Program, Alta Academy, and Alta Community, providing an all-encompassing solution for martial arts and combat sports.
Recently, Alta Global Group announced its strategic initial public offering on the NYSE American exchange, under the ticker symbol 'MMA'. This move aims to bolster the company's growth trajectory and expand its influence within the combat sports industry. CEO Nick Langton has steered Alta from working closely with MMA gyms and elite fighters to establishing a robust digital platform that unites passion and participation in global combat sports.
Alta's platform is designed to capitalize on industry growth with over 45,597 martial arts and combat sports gyms in the US alone. The company's latest achievements include a substantial expansion of its gym presence across the US, Australia, New Zealand, and Ireland, reaching agreements with 544 gyms and boasting over 3,020 published gyms by early 2024. These expansions are bolstered by strategic partnerships in key US states and international markets.
The Alta Warrior Training Program has been transformational for premier destinations like SBG Ireland, attracting non-professional athletes and significantly boosting membership. Alta's innovative approach includes a 20-week course culminating in a sanctioned amateur MMA fight night, enhancing participant engagement and retention.
Moreover, Alta's recent partnership with MMA legend Conor McGregor, as well as the acquisition of Hype—a cutting-edge digital marketing platform—highlights its commitment to growth and innovation. Hype's technology seamlessly integrates mobile website building, CRM capabilities, and payment systems, perfect for combat sports gyms.
Alta continues to drive innovation through partnerships with key figures such as Eric Nicksick, renowned MMA coach, and strategic alliances with companies like Upper Management in Mexico. These collaborations aim to extend Alta's reach and influence, converting millions of fans into active participants, thus fostering a vibrant martial arts community worldwide.
Mixed Martial Arts Group (NYSE American: MMA) has acquired BJJLink, a leading jiu-jitsu gym management platform, for up to $13 million. The deal includes $3 million in fixed payments over the first two years and $10 million in variable earn-outs tied to revenue milestones. BJJLink serves over 50,000 active students and expands MMA's footprint to 802 gyms across 16 countries.
The acquisition targets the Brazilian Jiu Jitsu market, which includes over 44,000 studios in the US alone, part of an estimated $18.6bn annual martial arts market. BJJLink offers comprehensive gym management tools, including payment processing, marketing, and content monetization, with subscriptions up to $149 per month. This strategic move strengthens MMA's position in the gym management platform market, projected to reach $1.1 billion by 2031.
Alta Global Group (NYSE American: MMA) has announced its rebranding to Mixed Martial Arts Group , effective immediately. This strategic name change aligns with the company's mission to unify and enhance the martial arts industry while boosting consumer participation. The company serves a market of over 640 million MMA fans through three main business units:
- TrainAlta: Partners with gyms and coaches to deliver consumer products
- Hype: A mobile marketing platform for revenue growth
- MixedMartialArts.com: A leading platform providing MMA news, media, and community features
CEO Nick Langton indicated that upcoming weeks will bring exciting brand updates and product roadmap developments aimed at accelerating revenue growth and expanding product offerings.
Alta Global Group (NYSE American: MMA) reports strong initial demand for its 20-Week Warrior Training Program at UFC Gyms. The program, launched through a partnership with UFC Gym Group, began pre-sales on November 4 in Costa Mesa and Huntington Beach, California, with sign-ups significantly exceeding projections.
The $1,500 program offers participants professional MMA training culminating in a fight finale in the Octagon. Former Invicta FC Champion Jessica Penne hosted a successful session, while elite trainers including UFC fighter Cub Swanson and MMA veteran Jamie Fletcher lead the program. UFC Gym plans to expand the program to their 150+ global locations, with more California gyms scheduled for early 2025.
Alta Global Group (NYSE American: MMA) has announced the withdrawal of its Registration Statement on Form F-1 with the SEC, which was initially filed on September 5, 2024. The Registration Statement had not been declared effective, and no securities were sold in connection with the offering. Alta is a technology company focused on combat sports, operating through three business units: TrainAlta, which partners with gyms for consumer products; Hype, a mobile marketing platform; and MixedMartialArts.com, a community platform for MMA news and media.
Alta Global Group (NYSE American: MMA) has successfully raised $2.1 million through a private placement of ordinary shares priced at $1.68 per share to non-U.S. investors. The funding round, which notably included participation from the company's Board, CEO, and Executive Team, was completed without warrants. The capital will fund Alta's growth initiatives, including the launch of a social platform, expansion of UFC Gym partnership across 150+ locations worldwide, and enhancement of SaaS tools for gym owners and coaches. Alta aims to capitalize on the MMA industry's growth, which includes a UFC fanbase of 640 million globally and approximately 67,000 gyms generating $18.6 billion in annual revenue in the US alone.
RedChip Companies announces the airing of interviews with Alta Global Group (NYSE American: MMA) and UFC Gym Group on Bloomberg TV's RedChip Small Stocks, Big Money™ show on November 9, 2024, at 7 p.m. ET. The interviews feature Alta Global's CEO Nick Langton discussing their partnership with UFC Gym and their digital transformation initiatives in martial arts, including the Warrior Training Program and UFC Fight Fit Program. UFC Gym's CEO Adam Sedlack provides insights on integrating Alta's products across their network of over 150 global gyms, with 700 additional locations in development.
Alta Global Group (NYSE American:MMA) announces the launch of its 20-week Warrior Training Program at UFC Gym locations in Costa Mesa and Huntington Beach, California, starting November 2024. This marks Alta's first major enterprise partnership with UFC Gym Group, integrating Alta's programs across 150+ global gyms. The partnership has a potential gross revenue impact exceeding $7,000,000 annually. The program, priced at $1,500 per participant, will expand to 15 US locations in first half of 2025, followed by international rollout. UFC Gym will also implement Alta's Hype mobile marketing platform across its network.
Alta Global Group (NYSE American:MMA) has announced that Mark Mastrov, founder of 24-Hour Fitness & UFC Gym, and Adam Sedlack, CEO of UFC Gym, have joined its Advisory Board. This move brings two prominent leaders in the US fitness industry to Alta as it enters its next growth phase. The appointments follow Alta's recent enterprise partnership with UFC Gym, which will see Alta's programs and products rolled out across 150+ UFC gyms worldwide. Additionally, MMA star Conor McGregor has joined Alta as a global ambassador and increased his ownership stake. Mastrov and Sedlack join existing board members Todd Ruppert and Andy Stewart, further strengthening Alta's advisory team as it aims to convert 640 million fans to participants in combat sports.
Alta Global Group (NYSE American:MMA) has announced a partnership with UFC Gym Group that could generate $7,000,000 in annual gross revenue across UFC's 150+ global gym network. The collaboration will integrate Alta's products and programs, including the 20-week Warrior Training Program, into UFC Gym's locations in Mexico, Europe, and the UK. This strategic alliance expands Alta's reach to over 650 gym partnerships worldwide.
The program launch is scheduled for September 2024 in California. Key highlights include:
- Rollout of the Warrior Training Program in 15 US locations in the first year
- Revenue potential of $1,000 to $1,500 per participant for the 20-week experience
- Implementation of Alta's Hype mobile marketing platform across UFC Gym's network
- Expansion opportunities with UFC Gym's 150 locations in 40 countries and hundreds more in development
Alta Global Group (NYSE:MMA), a technology company focused on combat sports, will participate in the Emerging Growth Conference on September 26, 2024. Founder and CEO Nick Langton will present at 9:40 AM Eastern Time for 30 minutes, discussing how Alta's strategic alliances and partnerships are transforming the business to engage millions of combat sports fans globally.
The live, interactive online event allows investors, analysts, and advisors to engage directly with Alta's leadership. Attendees can submit questions in advance to Questions@EmergingGrowth.com. Registration is available at the provided link. For those unable to attend live, an archived webcast will be accessible on EmergingGrowth.com and their YouTube channel.
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