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MoneyLion has announced its inaugural NIL Team, comprising eight diverse student-athletes, aimed at promoting financial literacy among young individuals. The athletes will engage in educational content creation, branded events, and share skills learned within the MoneyLion app. This initiative is part of MoneyLion's broader strategy to modernize financial education and follows the launch of MoneyLion University, designed to fill gaps in money education in the U.S. The program will also leverage partnerships to amplify financial literacy discussions.
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Launch of inaugural MoneyLion NIL Team to promote financial literacy.
Engagement of diverse student-athletes enhances brand reach.
Partnership with INFLCR to teach financial skills in a fun way.
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The team of eight student-athletes will work with MoneyLion to empower the next generation with financial literacy skills
NEW YORK--(BUSINESS WIRE)--
MoneyLion Inc. (“MoneyLion”) (NYSE: ML), a one-stop destination for personalized financial content, products and advice, announced its inaugural MoneyLion NIL Team today. The team features a diverse roster of eight student-athletes from across the country, representing multiple sports, and seeks to teach the next generation of student-athletes, college students and fans how to money. The MoneyLion NIL Team consists of individuals who actively applied to join the program or were recruited based on their interest in financial literacy. As part of their involvement with MoneyLion, each athlete will take part in financial education, create content on behalf of the brand and attend branded events, among other opportunities.
The first class of the MoneyLion NIL Team includes:
Armando Bacot - University of North Carolina Men’s Basketball
Azzi Fudd - University of Connecticut Women’s Basketball
Brenden Rice - University of Southern California Men’s Football
Ellie Sutter - University of Nevada Cheer
Jalynn Holmes - Temple University Women's Basketball
Kaleb Alva - Pennsylvania State University Men’s Soccer
Liz Gregorski - University of Wisconsin Women’s Volleyball
Miyan Williams - Ohio State University Men’s Football
“Nobody wants to talk about money, but everyone is talking about how these NIL athletes are getting paid. Let’s flip the script.” said Jeff Frommer, Chief Content Officer at MoneyLion. “This team of next generation athletes will empower their fans and peers to take control of their financial futures with money hacking skills that are simply not taught in the classroom.”
This class of MoneyLion athletes will be sharing the foundational money skills and advice they find inside the MoneyLion app’s content feed and financial literacy tools. Through MoneyLion’s existing sports partnerships and its media division’s network of shows, the MoneyLion NIL Team will be plugged into educational and entertaining experiences that will also bring MoneyLion fans into the culture of money. The MoneyLion NIL Team will also be provided with special access to VIP events, webinars led by professional athletes and unique opportunities such as appearing as a guest on Showtime’s top sports podcast, “All the Smoke”, giving the student-athletes one of the biggest platforms in the sports podcasting world to help amplify the financial literacy conversation.
“I’m proud to be part of the first ever MoneyLion NIL Team and I’m already learning new things like how to invest and improve credit scores,” said basketball player Azzi Fudd at UConn. “These are skills that will serve me for the rest of my life. I work hard for my money and MoneyLion works harder for me, it's the only money app I’ll ever need.”
The launch of the MoneyLion NIL Team furthers MoneyLion’s commitment to rewiring the financial system and comes on the heels of MoneyLion’s launch of MoneyLion University, a groundbreaking, innovative financial literacy initiative aimed at filling the gap in money education across the United States. The introduction of the MoneyLion NIL Team is the latest way MoneyLion is helping to transform and modernize how students - and beyond - are taught to make smart decisions with their money by creating an engaging environment for these players and their fans on the MoneyLion mobile app.
The announcement also marks the next phase of the MoneyLion x INFLCR partnership, which kicked off in September. INFLCR, the leading brand and NIL-business-building software platform helping student-athletes stay compliant with new NCAA Name, Image, and Likeness (“NIL”) regulations, partnered with MoneyLion to teach the next generation of student-athletes, college students and fans “how to money” in a way that is approachable and fun.
To learn more about MoneyLion and the first ever MoneyLion NIL Team, visit MoneyLion.com/MoneyTeam to learn more. For investor information and updates, visit www.moneylion.com/investors and follow @MoneyLionIR on Twitter.
About MoneyLion MoneyLion is a one-stop destination for personalized financial content, products and advice. MoneyLion’s mission is to rewire the financial system to positively change the path of every hard-working American. MoneyLion uses its proprietary data advantage and technology to empower its customers. MoneyLion engages and educates its customers with daily, hyper-personalized money-related and money-adjacent content that is delivered through each customer’s own content feed. MoneyLion provides its customers a full suite of financial and non-financial solutions, bundling its proprietary, low-cost financial products with products that are offered through its marketplace technology and network affiliate partners. MoneyLion also leverages its distinct data, technology, and network advantages to deliver leading embedded finance and marketplace solutions for enterprise customers. Since its founding in 2013, MoneyLion has empowered millions of Americans to take control of their finances and live their best financial life, every day.
