Moving iMage Technologies to Upgrade Premium Large Format Auditoriums With Immersive Sound Systems for Two Customers
Moving iMage Technologies ($MITQ) has secured projects to upgrade premium large format (PLF) auditoriums with immersive sound systems for two customers. Horizon Cinemas will upgrade two locations in Maryland with Dolby Atmos systems, while Schulman Theatres will implement two DTS-X IAB auditoriums in Texas. These upgrades reflect a growing trend among theater owners to invest in advanced audio technologies, aiming to enhance the cinematic experience and potentially charge premium ticket prices.
MiT will provide installation, calibration, and certification services for these projects. The company views these partnerships as a demonstration of theater owners' commitment to delivering exceptional experiences through immersive audio technology, capitalizing on the industry's recovery.
Moving iMage Technologies ($MITQ) ha ottenuto progetti per aggiornare auditorium di grande formato premium (PLF) con sistemi audio immersivi per due clienti. Horizon Cinemas aggiornerà due sedi nel Maryland con sistemi Dolby Atmos, mentre Schulman Theatres implementerà due auditorium DTS-X IAB in Texas. Questi aggiornamenti riflettono una crescente tendenza tra i proprietari di sale a investire in tecnologie audio avanzate, con l'obiettivo di migliorare l'esperienza cinematografica e potenzialmente applicare tariffe per biglietti premium.
MiT fornirà servizi di installazione, calibrazione e certificazione per questi progetti. L'azienda considera queste partnership come una dimostrazione dell'impegno dei proprietari di sale nel fornire esperienze eccezionali attraverso la tecnologia audio immersiva, capitalizzando sulla ripresa del settore.
Moving iMage Technologies ($MITQ) ha asegurado proyectos para modernizar auditorios de formato grande premium (PLF) con sistemas de sonido inmersivos para dos clientes. Horizon Cinemas actualizará dos ubicaciones en Maryland con sistemas Dolby Atmos, mientras que Schulman Theatres implementará dos auditorios DTS-X IAB en Texas. Estas actualizaciones reflejan una creciente tendencia entre los propietarios de cines de invertir en tecnologías de audio avanzadas, con el objetivo de mejorar la experiencia cinematográfica y potencialmente cobrar precios premium por las entradas.
MiT proporcionará servicios de instalación, calibración y certificación para estos proyectos. La empresa ve estas asociaciones como una demostración del compromiso de los propietarios de cines para ofrecer experiencias excepcionales a través de la tecnología de audio inmersivo, aprovechando la recuperación de la industria.
무빙 아이메이지 기술($MITQ)은 두 고객을 위해 프리미엄 대형 포맷(PLF) 극장을 몰입형 오디오 시스템으로 업그레이드하는 프로젝트를 확보했습니다. 호라이즌 시네마는 메릴랜드의 두 곳을 돌비 애트모스 시스템으로 업그레이드하고, 슐만 극장은 텍사스에 DTS-X IAB 극장을 두 곳 구현합니다. 이러한 업그레이드는 극장 소유자들이 영화 경험을 향상시키기 위해 고급 오디오 기술에 투자하는 증가하는 추세를 반영합니다. 또한 프리미엄 티켓 가격을 부과할 수도 있습니다.
MiT는 이러한 프로젝트를 위한 설치, 교정 및 인증 서비스를 제공합니다. 이 회사는 이러한 파트너십을 몰입형 오디오 기술을 통해 탁월한 경험을 제공하려는 극장 소유자의 헌신의 증거로 보고, 업계 회복에 따라 기회를 활용합니다.
Moving iMage Technologies ($MITQ) a sécurisé des projets pour moderniser des auditoriums au format grand premium (PLF) avec des systèmes audio immersifs pour deux clients. Horizon Cinemas va moderniser deux établissements dans le Maryland avec des systèmes Dolby Atmos, tandis que Schulman Theatres mettra en place deux auditoriums DTS-X IAB au Texas. Ces mises à niveau reflètent une tendance croissante chez les propriétaires de cinémas à investir dans des technologies audio avancées, avec pour objectif de réhausser l'expérience cinématographique et potentiellement facturer des prix premium pour les billets.
MiT fournira des services d'installation, de calibration et de certification pour ces projets. L'entreprise considère ces partenariats comme une démonstration de l'engagement des propriétaires de cinémas à offrir des expériences exceptionnelles grâce à la technologie audio immersive, tirant parti de la reprise de l'industrie.
Moving iMage Technologies ($MITQ) hat Projekte gesichert, um Premium-Großformat-(PLF)-Kinosäle mit immersiven Audiosystemen für zwei Kunden aufzurüsten. Horizon Cinemas wird zwei Standorte in Maryland mit Dolby Atmos-Systemen aufrüsten, während Schulman Theatres zwei DTS-X IAB Kinosäle in Texas implementieren wird. Diese Upgrades spiegeln einen wachsenden Trend unter Kinobetreibern wider, in fortschrittliche Audiotechnologien zu investieren, um das cineastische Erlebnis zu verbessern und möglicherweise Premium-Preise für Tickets zu berechnen.
MiT wird Installations-, Kalibrierungs- und Zertifizierungsdienste für diese Projekte bereitstellen. Das Unternehmen betrachtet diese Partnerschaften als Beweis für das Engagement der Kinobesitzer, außergewöhnliche Erlebnisse durch immersive Audiotechnologie zu bieten und von der Erholung der Branche zu profitieren.
- Secured new projects for upgrading premium large format auditoriums
- Partnerships with Horizon Cinemas and Schulman Theatres for immersive sound system installations
- Potential for increased revenue through premium ticket pricing for enhanced audio experiences
- Expanding service offerings in installation, calibration, and certification of advanced audio systems
- None.
Insights
The upgrade to immersive sound systems in premium large format (PLF) auditoriums represents a significant technological advancement for these cinemas. Dolby Atmos and DTS-X IAB are state-of-the-art audio technologies that provide a more immersive and realistic soundscape, enhancing the overall cinematic experience.
The implementation of these systems, featuring QSC amplifiers and loudspeakers, indicates a substantial investment in audio quality. This move aligns with the industry trend of differentiating the theater experience from home entertainment systems. The potential for charging premium ticket prices could offset the initial investment costs, potentially leading to
However, the success of this strategy depends on consumer willingness to pay for enhanced audio experiences and the availability of content mixed for these formats. The long-term impact on profitability will require monitoring audience reception and ticket sales for these premium auditoriums.
This move by Horizon Cinemas and Schulman Theatres reflects a broader industry trend of theaters investing in premium experiences to attract audiences back to cinemas post-pandemic. The upgrade to immersive sound systems in PLF auditoriums is a strategic decision aimed at differentiating the theater experience from home streaming.
Market research indicates that younger demographics, particularly Millennials and Gen Z, are more likely to pay premium prices for enhanced theatrical experiences. This upgrade could help these theaters capture a valuable market segment. However, the success of this strategy will depend on effective marketing to highlight the unique value proposition of these immersive audio systems.
The potential for increased ticket prices and higher demand could lead to improved
Ben Stanton, Senior Director of Sales at Moving iMage Technologies, commented: “MiT is proud to collaborate with Horizon Cinemas and Schulman Theatres to enhance their PLF auditoriums with cutting-edge immersive audio systems. This partnership demonstrates the commitment of Horizon Cinemas and Schulman Theatres to delivering exceptional cinematic experiences through immersive audio technology.
“Upgrading to immersive sound systems reflects a growing trend among theater owners of investing in advanced audio technologies to elevate the cinematic experience and capitalize on the industry’s recovery. These upgrades not only enhance the movie-going experience but are also expected to drive higher demand and allow theaters to charge premium ticket prices."
Horizon Cinemas -
The
Schulman Theatres - Film Alley location in
The Schulman Theaters location will implement two DTS-X IAB (Immersive Audio Bitstream) auditoriums featuring GDC SR-1000-DTS servers with QSC amplifiers and loudspeakers. MiT will provide calibration and certification services.
About Immersive Sound Systems
Immersive sound systems significantly enhance the audio experience in movie theaters, providing audiences with a richer, more engaging and realistic cinematic experience by creating a three-dimensional audio environment. By adding this layer of depth to the audio, the emotional impact of films are heightened and audiences are more likely to be drawn into the story, resulting in a more engaging and memorable experience. Immersive sound systems also offer a range of additional benefits that significantly enhance the movie-going experience. They provide precise sound placement, delivering a lifelike and dynamic audio environment by accurately positioning and moving sounds around the audience to match on-screen action. The systems offer high-resolution audio, ensuring superior clarity and detail that enhances dialogue, sound effects, and music, capturing every audio nuance. With uniform audio quality across all seats, these systems ensure a consistent listening experience throughout the theater. The technology enables real-time adaptation, adjusting sound to create a cohesive and synchronized audio-visual experience with complex, layered soundscapes. Additionally, immersive flexible sound design allows filmmakers to creatively place sounds in a 3D space, enriching storytelling with innovative audio design.
About Moving iMage Technologies
Moving iMage Technologies (NYSE American: MITQ) is a leading provider of technology, products and services for the Motion Picture Exhibition industry, with expanding ventures into live entertainment venues and Esports. We design and manufacture a wide range of proprietary products in-house, including developing potentially disruptive SaaS and subscription-based solutions. Committed to excellence and innovation, Moving iMage Technologies aims to revolutionize the out-of-home entertainment experience with cutting-edge technology and superior service. For more information, visit www.movingimagetech.com.
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Moving iMage Technologies Investor Relations and Media Contacts:
Brian Siegel, IRC®, M.B.A.
Vice President, Strategic Communications and Investor Relations, MiT
Senior Managing Director, Hayden IR
(346) 396-8696
brian@haydenir.com
Source: Moving iMage Technologies
FAQ
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